{
  "crd_number": 111272,
  "slug": "liberty-financial-group-inc-elm-grove-wi-111272",
  "primary_business_name": "LIBERTY FINANCIAL GROUP, INC.",
  "legal_name": "LIBERTY FINANCIAL GROUP, INC.",
  "dbas": [
    "WOMEN'S FINANCIAL SERVICES"
  ],
  "city": "Elm Grove",
  "state": "WI",
  "country": "United States",
  "cbsa_code": "33340",
  "metro": {
    "cbsa_code": "33340",
    "common_name": "Milwaukee",
    "msa_name": "Milwaukee-Waukesha, WI",
    "path": "/advisors/wi/milwaukee"
  },
  "registration_type": "sec",
  "registration_status": "Approved",
  "registration_date": "2022-05-04",
  "years_registered": 4,
  "period": "2026-10-01",
  "filing_date": "2026-03-30",
  "carried_forward": false,
  "raum_total": 194317321.0,
  "raum_discretionary": 192878837.0,
  "raum_non_discretionary": 1438484.0,
  "raum_band": "100m_500m",
  "raum_band_label": "$100 million to $500 million",
  "total_employees": 5,
  "advisory_employees": 1,
  "client_count_bucket": null,
  "clients_by_type": {
    "individuals": {
      "raum": 116005344.0,
      "count": 210
    },
    "high_net_worth_individuals": {
      "raum": 78311977.0,
      "count": 28
    }
  },
  "compensation_types": [
    "fixed",
    "hourly",
    "percentage_of_aum"
  ],
  "advisory_activities": [
    "financial_planning",
    "portfolio_management_individuals"
  ],
  "wrap_fee_participant": false,
  "disclosure_yes_count": 0,
  "states_registered": [
    "FL",
    "WI"
  ],
  "websites": [
    "https://facebook.com/LIBERTYFINANCIALGROUPINC",
    "https://libertyfinancialgroup.com",
    "https://linkedin.com/company/liberty-financial-group-inc.?viewAsMember=true"
  ],
  "iapd_url": "https://adviserinfo.sec.gov/firm/summary/111272",
  "city_as_filed": "ELM GROVE",
  "url": "https://advisorcensus.com/firm/liberty-financial-group-inc-elm-grove-wi-111272",
  "display_name": "Liberty Financial Group, Inc.",
  "summary": "Liberty Financial Group, Inc. is an SEC-registered investment advisory firm in Elm Grove, WI, registered since 2022, reporting $100 million to $500 million in regulatory assets under management in its Form ADV filing dated March 30, 2026.",
  "citation": "AdvisorCensus. Liberty Financial Group, Inc. (CRD 111272): Form ADV filing data as of October 2026.",
  "registration_type_label": "SEC-registered investment adviser",
  "compensation_labels": [
    "A percentage of assets under your management",
    "Hourly charges",
    "Fixed fees (other than subscription fees)"
  ],
  "advisory_activity_labels": [
    "Financial planning services",
    "Portfolio management for individuals and/or small businesses"
  ],
  "quick_answers": [
    {
      "q": "How is Liberty Financial Group, Inc. compensated?",
      "a": "On its Form ADV (Item 5.E, October 2026), Liberty Financial Group, Inc. reports these compensation arrangements: a percentage of assets under its management; hourly charges; fixed fees (other than subscription fees). The amounts are in Item 5 of its Form ADV Part 2A brochure."
    },
    {
      "q": "Where is Liberty Financial Group, Inc. located?",
      "a": "Liberty Financial Group, Inc.'s principal office is in Elm Grove, WI, according to its Form ADV."
    },
    {
      "q": "Is Liberty Financial Group, Inc. registered with the SEC or a state?",
      "a": "Liberty Financial Group, Inc. is an SEC-registered investment advisory firm, registered since 2022. Status as filed: Approved. CRD 111272."
    },
    {
      "q": "How much does Liberty Financial Group, Inc. manage?",
      "a": "Liberty Financial Group, Inc. reports $194,317,321 in regulatory assets under management in its Form ADV filing dated March 30, 2026 (99% discretionary)."
    },
    {
      "q": "How have Liberty Financial Group, Inc.'s assets and staff changed since 2022?",
      "a": "In the Form ADV data for Liberty Financial Group, Inc.: Regulatory assets under management: $114,381,260 in the October 2022 data and $194,317,321 in the October 2026 data, up 70%. Total employees: 8 in October 2022 and 5 in October 2026. Assets under management move with markets as well as with clients coming and going."
    },
    {
      "q": "What types of clients does Liberty Financial Group, Inc. serve?",
      "a": "By number of clients on Form ADV Item 5.D: individuals (other than high net worth individuals) (210); high net worth individuals (28)."
    },
    {
      "q": "Which custodians does Liberty Financial Group, Inc. use?",
      "a": "Liberty Financial Group, Inc.'s most recent Form ADV filing (Schedule D, Section 5.K(3)) lists Charles Schwab & Co., Inc., Collegeamerica 529S and TIAA-CREF Financial Services as custodians holding 10% or more of its separately managed account assets."
    },
    {
      "q": "Does Liberty Financial Group, Inc. report any disciplinary disclosures?",
      "a": "Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/111272"
    },
    {
      "q": "What changed in Liberty Financial Group, Inc.'s recent Form ADV filings?",
      "a": "In the April 2026 filing data: Regulatory assets under management went from $125,162,344 to $194,317,321 (+55%). Registered or notice-filed in FL."
    }
  ],
  "filing_history": [
    {
      "period": "2022-10-01",
      "regulatory_assets_under_management": 114381260.0,
      "total_employees": 8,
      "filing_date": "2022-06-07"
    },
    {
      "period": "2023-10-01",
      "regulatory_assets_under_management": 101946873.0,
      "total_employees": 8,
      "filing_date": "2023-06-23"
    },
    {
      "period": "2024-10-01",
      "regulatory_assets_under_management": 113981246.0,
      "total_employees": 8,
      "filing_date": "2024-03-15"
    },
    {
      "period": "2025-10-01",
      "regulatory_assets_under_management": 125162344.0,
      "total_employees": 6,
      "filing_date": "2025-01-23"
    },
    {
      "period": "2026-10-01",
      "regulatory_assets_under_management": 194317321.0,
      "total_employees": 5,
      "filing_date": "2026-03-30"
    }
  ],
  "recent_changes": [
    {
      "period": "2026-04-01",
      "period_label": "April 2026",
      "notes": [
        "Regulatory assets under management went from $125,162,344 to $194,317,321 (+55%).",
        "Registered or notice-filed in FL."
      ]
    }
  ],
  "fees_from_brochure": null,
  "custodians": [
    {
      "name": "Charles Schwab & Co., Inc.",
      "name_as_filed": "CHARLES SCHWAB & CO., INC.",
      "affiliated": false
    },
    {
      "name": "Collegeamerica 529S",
      "name_as_filed": "COLLEGEAMERICA 529S",
      "affiliated": false
    },
    {
      "name": "TIAA-CREF Financial Services",
      "name_as_filed": "TIAA-CREF FINANCIAL SERVICES",
      "affiliated": false
    }
  ],
  "custodians_note": "Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.",
  "markdown_url": "https://advisorcensus.com/firm/liberty-financial-group-inc-elm-grove-wi-111272.md",
  "clients": [
    {
      "type": "individuals",
      "label": "Individuals (other than high net worth individuals)",
      "count": 210,
      "fewer_than_5": false,
      "raum": 116005344.0
    },
    {
      "type": "high_net_worth_individuals",
      "label": "High net worth individuals",
      "count": 28,
      "fewer_than_5": false,
      "raum": 78311977.0
    }
  ],
  "disclosure_line": "Reports no disclosure items on Form ADV Item 11.",
  "disclosure_items": [],
  "indexable": true,
  "suppressed": false,
  "claimed": false,
  "enhanced": false,
  "provided_by_the_firm": null,
  "source": {
    "name": "Form ADV",
    "as_of": "2026-10-01",
    "iapd_url": "https://adviserinfo.sec.gov/firm/summary/111272",
    "operator": "BH Monitor Services, LLC",
    "license": "https://creativecommons.org/licenses/by/4.0/",
    "credit": "AdvisorCensus (advisorcensus.com), from SEC Form ADV data"
  }
}