# Liberty Asset Management

> Liberty Asset Management is an SEC-registered investment advisory firm in Allentown, PA, registered since 2025, reporting $100 million to $500 million in regulatory assets under management in its Form ADV filing dated August 13, 2026.

- CRD: 142094
- Filed as: LIBERTY ASSET MANAGEMENT
- Legal name: Liberty Asset Management, LLC
- Registration: SEC-registered investment adviser (status as filed: Approved)
- Location: Allentown, PA
- Filing period: October 2026
- Form ADV filing dated: August 13, 2026
- SEC record (IAPD): https://adviserinfo.sec.gov/firm/summary/142094
- AdvisorCensus page: https://advisorcensus.com/firm/liberty-asset-management-allentown-pa-142094

## Quick answers

**How is Liberty Asset Management compensated?**
On its Form ADV (Item 5.E, October 2026), Liberty Asset Management reports these compensation arrangements: a percentage of assets under its management; hourly charges; fixed fees (other than subscription fees).

**Where is Liberty Asset Management located?**
Liberty Asset Management's principal office is in Allentown, PA, according to its Form ADV; the September 2026 filing also lists 1 other office (Schedule D, Section 1.F).

**Is Liberty Asset Management registered with the SEC or a state?**
Liberty Asset Management is an SEC-registered investment advisory firm, registered since 2025. Status as filed: Approved. CRD 142094.

**How much does Liberty Asset Management manage?**
Liberty Asset Management reports $140,990,247 in regulatory assets under management in its Form ADV filing dated August 13, 2026 (100% discretionary).

**How have Liberty Asset Management's assets and staff changed since 2025?**
In the Form ADV data for Liberty Asset Management: Regulatory assets under management: $106,177,228 in the October 2025 data and $140,990,247 in the October 2026 data, up 33%. Total employees: 6 in October 2025 and 9 in October 2026. Assets under management move with markets as well as with clients coming and going.

**What types of clients does Liberty Asset Management serve?**
By number of clients on Form ADV Item 5.D: individuals (other than high net worth individuals) (302); high net worth individuals (26); corporations or other businesses not listed above (2).

**Which custodians does Liberty Asset Management use?**
Liberty Asset Management's most recent Form ADV filing (Schedule D, Section 5.K(3)) lists Fidelity Investments as a custodian holding 10% or more of its separately managed account assets.

**Does Liberty Asset Management report any disciplinary disclosures?**
Reports 2 disclosure items on Form ADV Item 11: yes answers to 11.D(2) (another regulator's finding of a violation) and 11.D(5) (another regulator's denial, suspension, or revocation of a registration or license, bar, or restriction). Each question covers the firm and its advisory affiliates, and one event can produce several yes answers. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/142094

**What changed in Liberty Asset Management's recent Form ADV filings?**
In the September 2026 filing data: Employees performing advisory functions went from 5 to 6.

## From the Form ADV filing

### Compensation (Item 5.E)
- A percentage of assets under your management
- Hourly charges
- Fixed fees (other than subscription fees)

### Custodians (Schedule D, Section 5.K(3))
- Fidelity Investments

Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.

### Regulatory assets under management (Item 5.F)
- Total: $140,990,247
- Discretionary: $140,990,247
- Non-discretionary: $0

### Clients (Item 5.D)

| Client type | Clients | Assets |
| --- | --- | --- |
| Individuals (other than high net worth individuals) | 302 | $73,966,911 |
| High net worth individuals | 26 | $63,292,788 |
| Banking or thrift institutions | 0 | $0 |
| Investment companies | 0 | $0 |
| Business development companies | 0 | $0 |
| Pooled investment vehicles (other than investment companies and business development companies) | 0 | $0 |
| Pension and profit sharing plans (but not the plan participants or government pension plans) | 0 | $0 |
| Charitable organizations | 1 | $243,691 |
| State or municipal government entities (including government pension plans) | 0 | $0 |
| Other investment advisers | 0 | $0 |
| Insurance companies | 0 | $0 |
| Sovereign wealth funds and foreign official institutions | 0 | $0 |
| Corporations or other businesses not listed above | 2 | $3,486,857 |
| Other | 0 | $0 |

### Advisory services (Item 5.G)
- Financial planning services
- Portfolio management for individuals and/or small businesses
- Portfolio management for businesses (other than small businesses) or institutional clients

### Firm details
- Registered since: 2025 (1 year)
- Employees: 9 total, 6 performing advisory functions
- Wrap fee program participation: No
- States registered or notice-filed: LA, PA, TX
- Disclosures (Item 11): Reports 2 disclosure items on Form ADV Item 11.

### Item 11 questions answered yes
- 11.D(2): Has another federal regulator, a state regulator, or a foreign financial regulator ever found that the firm or an advisory affiliate was involved in a violation of investment-related regulations or statutes?
- 11.D(5): Has another federal regulator, a state regulator, or a foreign financial regulator ever denied, suspended, or revoked the registration or license of the firm or an advisory affiliate, prevented either by order from associating with an investment-related business, or restricted either one's activity?

Each question covers the firm and its advisory affiliates: its current employees other than clerical staff, its officers, partners, and directors, and anyone who controls the firm or is controlled by it. One event can produce yes answers to several questions. SEC-registered advisers and exempt reporting advisers may leave out events more than ten years old, and may answer 11.A(2) and 11.B(2) for pending charges only. The detail of each yes answer is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/142094

### Other offices (Schedule D, Section 1.F), as of the September 2026 filing
- Hellertown, PA

### Websites listed on Form ADV (Item 1.I)
- lwmgmt.com
- LinkedIn @Charles-noti-b164a125
- LinkedIn @benchunko
- LinkedIn @gary-mayo-cfp-a0310770
- LinkedIn @kent-lane-31a15320a
- LinkedIn @rick-frable-cfp®-chfc-17198813
- LinkedIn @rick-frable-cfp-chfc-17198813

## Assets and staff over time

| Data period | Regulatory assets under management | Employees | Filing dated |
| --- | --- | --- | --- |
| October 2025 | $106,177,228 | 6 | July 14, 2025 |
| October 2026 | $140,990,247 | 9 | August 13, 2026 |

Regulatory assets under management: $106,177,228 in the October 2025 data and $140,990,247 in the October 2026 data, up 33%.
Total employees: 6 in October 2025 and 9 in October 2026.

## Changes in the filing (last 12 months)

### September 2026
- Employees performing advisory functions went from 5 to 6.

### December 2025
- Regulatory assets under management went from $106,177,228 to $136,756,000 (+29%).
- Updated its list of owners and control persons (Schedule A).

## Source

Form ADV as filed, October 2026. Values appear as filed. Cite as: AdvisorCensus. Liberty Asset Management (CRD 142094): Form ADV filing data as of October 2026.