# Legacy Financial Group

> Legacy Financial Group is an SEC-registered investment advisory firm in Des Moines, IA, registered since 2014, reporting $1 billion to $5 billion in regulatory assets under management in its Form ADV filing dated May 18, 2026.

- CRD: 154927
- Filed as: LEGACY FINANCIAL GROUP
- Legal name: Legacy Financial Group, LLC
- Registration: SEC-registered investment adviser (status as filed: Approved)
- Location: Des Moines, IA
- Filing period: October 2026
- Form ADV filing dated: May 18, 2026
- SEC record (IAPD): https://adviserinfo.sec.gov/firm/summary/154927
- AdvisorCensus page: https://advisorcensus.com/firm/legacy-financial-group-des-moines-ia-154927

## Quick answers

**How is Legacy Financial Group compensated?**
On its Form ADV (Item 5.E, October 2026), Legacy Financial Group reports these compensation arrangements: a percentage of assets under its management; hourly charges; other.

**How much does Legacy Financial Group charge?**
Its Form ADV Part 2A brochure dated March 24, 2026 states: Asset-based fee: 0.7% to 1.2% a year (a range, as the brochure states it); Hourly rate: $150 to $250 an hour (financial planning and consulting services); Flat fee: $100 to $150 (Financial Education services); Hourly rate: $150 an hour (pension consulting services). Fees can differ by service and may be negotiable; the brochure is the complete statement.

**Where is Legacy Financial Group located?**
Legacy Financial Group's principal office is in Des Moines, IA, according to its Form ADV.

**Is Legacy Financial Group registered with the SEC or a state?**
Legacy Financial Group is an SEC-registered investment advisory firm, registered since 2014. Status as filed: Approved. CRD 154927.

**How much does Legacy Financial Group manage?**
Legacy Financial Group reports $1,007,573,360 in regulatory assets under management in its Form ADV filing dated May 18, 2026 (99% discretionary).

**How have Legacy Financial Group's assets and staff changed since 2021?**
In the Form ADV data for Legacy Financial Group: Regulatory assets under management: $591,624,180 in the October 2021 data and $1,007,573,360 in the October 2026 data, up 70%. Total employees: 15 in October 2021 and 18 in October 2026. Assets under management move with markets as well as with clients coming and going.

**What types of clients does Legacy Financial Group serve?**
By number of clients on Form ADV Item 5.D: individuals (other than high net worth individuals) (1,136); high net worth individuals (314); corporations or other businesses not listed above (2).

**Which custodians does Legacy Financial Group use?**
Legacy Financial Group's most recent Form ADV filing (Schedule D, Section 5.K(3)) lists Charles Schwab & Co., Inc. as a custodian holding 10% or more of its separately managed account assets.

**Does Legacy Financial Group report any disciplinary disclosures?**
Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/154927

**Does Legacy Financial Group state an account minimum?**
Its Form ADV Part 2A brochure dated March 24, 2026 says: "The Adviser does not impose a minimum account requirement on clients."

**What changed in Legacy Financial Group's recent Form ADV filings?**
In the June 2026 filing data: Updated its list of owners and control persons (Schedule A).

## From the Form ADV filing

### Compensation (Item 5.E)
- A percentage of assets under your management
- Hourly charges
- Other

### Fees and minimums (Form ADV Part 2A brochure dated March 24, 2026)

- Asset-based fee: 0.7% to 1.2% a year (a range, as the brochure states it)

> Our standard advisory fee ranges from 0.70 to 1.2%, depending in part on, the size of the account, prospective growth, complexity, and other factors that may differ from client to client, with break points for AUM thresholds.

- Account minimum: None

> The Adviser does not impose a minimum account requirement on clients.

- Hourly rate: $150 to $250 an hour (financial planning and consulting services)

> The Adviser charges clients a range of $150 - $250 an hour for financial planning and consulting services.

- Flat fee: $100 to $150 (Financial Education services)

> For Financial Education services, the Adviser charges a flat fee or a fee of $100 - $150 per student depending upon the educational program chosen.

- Hourly rate: $150 an hour (pension consulting services)

> Our hourly fee is $150. Our flat fees generally range from $750 to $10,000

As stated in the firm's brochure. Fees can differ by service and may be negotiable.

### Custodians (Schedule D, Section 5.K(3))
- Charles Schwab & Co., Inc.

Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.

### Regulatory assets under management (Item 5.F)
- Total: $1,007,573,360
- Discretionary: $995,643,097
- Non-discretionary: $11,930,263

### Clients (Item 5.D)

| Client type | Clients | Assets |
| --- | --- | --- |
| Individuals (other than high net worth individuals) | 1,136 | $311,863,379 |
| High net worth individuals | 314 | $686,436,394 |
| Corporations or other businesses not listed above | 2 | $9,273,587 |

### Advisory services (Item 5.G)
- Financial planning services
- Portfolio management for individuals and/or small businesses
- Selection of other advisers (including private fund managers)
- Educational seminars/workshops

### Firm details
- Registered since: 2014 (12 years)
- Employees: 18 total, 11 performing advisory functions
- Wrap fee program participation: No
- States registered or notice-filed: AZ, CA, CO, FL, IA, IL, KS, LA, MN, MO, NC, NE, NH, OR, TX, VA, WA, WI
- Disclosures (Item 11): Reports no disclosure items on Form ADV Item 11.

### Websites listed on Form ADV (Item 1.I)
- billelson.com
- billelsongroup.com
- desmoinesfinancialadvisors.com
- financialplannerdesmoines.com
- iafinancialplanning.com
- iowafinancialplanner.com
- journeywithlegacy.com
- legacyonline.com
- legendsatlegacycarshow.com
- lfg-insurance.com
- lfgplanners.com
- lfgplanners.net
- lfgtax.com
- mylfginsurance.com
- williamelson.com

## Assets and staff over time

| Data period | Regulatory assets under management | Employees | Filing dated |
| --- | --- | --- | --- |
| October 2021 | $591,624,180 | 15 | September 3, 2021 |
| October 2022 | $713,089,262 | 18 | June 13, 2022 |
| October 2023 | $604,625,505 | 16 | September 13, 2023 |
| October 2024 | $726,274,366 | 18 | January 30, 2024 |
| October 2025 | $840,400,934 | 18 | March 21, 2025 |
| October 2026 | $1,007,573,360 | 18 | May 18, 2026 |

Regulatory assets under management: $591,624,180 in the October 2021 data and $1,007,573,360 in the October 2026 data, up 70%.
Total employees: 15 in October 2021 and 18 in October 2026.

## Changes in the filing (last 12 months)

### June 2026
- Updated its list of owners and control persons (Schedule A).

### April 2026
- Employees performing advisory functions went from 13 to 11.
- Regulatory assets under management went from $840,400,934 to $1,007,573,360 (+20%).
- Updated its list of owners and control persons (Schedule A).

### November 2025
- Updated its list of owners and control persons (Schedule A).

## Source

Form ADV as filed, October 2026. Values appear as filed. Cite as: AdvisorCensus. Legacy Financial Group (CRD 154927): Form ADV filing data as of October 2026.