{
  "crd_number": 154927,
  "slug": "legacy-financial-group-des-moines-ia-154927",
  "primary_business_name": "LEGACY FINANCIAL GROUP",
  "legal_name": "LEGACY FINANCIAL GROUP, LLC",
  "dbas": [],
  "city": "Des Moines",
  "state": "IA",
  "country": "United States",
  "cbsa_code": "19780",
  "metro": {
    "cbsa_code": "19780",
    "common_name": "Des Moines",
    "msa_name": "Des Moines-West Des Moines, IA",
    "path": "/advisors/ia/des-moines"
  },
  "registration_type": "sec",
  "registration_status": "Approved",
  "registration_date": "2014-05-29",
  "years_registered": 12,
  "period": "2026-10-01",
  "filing_date": "2026-05-18",
  "carried_forward": false,
  "raum_total": 1007573360.0,
  "raum_discretionary": 995643097.0,
  "raum_non_discretionary": 11930263.0,
  "raum_band": "1b_5b",
  "raum_band_label": "$1 billion to $5 billion",
  "total_employees": 18,
  "advisory_employees": 11,
  "client_count_bucket": "fewer_than_5_in_some_types",
  "clients_by_type": {
    "individuals": {
      "raum": 311863379.0,
      "count": 1136
    },
    "high_net_worth_individuals": {
      "raum": 686436394.0,
      "count": 314
    },
    "corporations_other_businesses": {
      "raum": 9273587.0,
      "count": 2,
      "fewer_than_5": true
    }
  },
  "compensation_types": [
    "hourly",
    "other",
    "percentage_of_aum"
  ],
  "advisory_activities": [
    "educational_seminars",
    "financial_planning",
    "portfolio_management_individuals",
    "selection_of_other_advisers"
  ],
  "wrap_fee_participant": false,
  "disclosure_yes_count": 0,
  "states_registered": [
    "AZ",
    "CA",
    "CO",
    "FL",
    "IA",
    "IL",
    "KS",
    "LA",
    "MN",
    "MO",
    "NC",
    "NE",
    "NH",
    "OR",
    "TX",
    "VA",
    "WA",
    "WI"
  ],
  "websites": [
    "https://billelson.com",
    "https://billelsongroup.com",
    "https://desmoinesfinancialadvisors.com",
    "https://financialplannerdesmoines.com",
    "https://iafinancialplanning.com",
    "https://iowafinancialplanner.com",
    "https://journeywithlegacy.com",
    "https://legacyonline.com",
    "https://legendsatlegacycarshow.com",
    "https://lfg-insurance.com",
    "https://lfgplanners.com",
    "https://lfgplanners.net",
    "https://lfgtax.com",
    "https://mylfginsurance.com",
    "https://williamelson.com"
  ],
  "iapd_url": "https://adviserinfo.sec.gov/firm/summary/154927",
  "city_as_filed": "DES MOINES",
  "url": "https://advisorcensus.com/firm/legacy-financial-group-des-moines-ia-154927",
  "display_name": "Legacy Financial Group",
  "summary": "Legacy Financial Group is an SEC-registered investment advisory firm in Des Moines, IA, registered since 2014, reporting $1 billion to $5 billion in regulatory assets under management in its Form ADV filing dated May 18, 2026.",
  "citation": "AdvisorCensus. Legacy Financial Group (CRD 154927): Form ADV filing data as of October 2026.",
  "registration_type_label": "SEC-registered investment adviser",
  "compensation_labels": [
    "A percentage of assets under your management",
    "Hourly charges",
    "Other"
  ],
  "advisory_activity_labels": [
    "Financial planning services",
    "Portfolio management for individuals and/or small businesses",
    "Selection of other advisers (including private fund managers)",
    "Educational seminars/workshops"
  ],
  "quick_answers": [
    {
      "q": "How is Legacy Financial Group compensated?",
      "a": "On its Form ADV (Item 5.E, October 2026), Legacy Financial Group reports these compensation arrangements: a percentage of assets under its management; hourly charges; other."
    },
    {
      "q": "How much does Legacy Financial Group charge?",
      "a": "Its Form ADV Part 2A brochure dated March 24, 2026 states: Asset-based fee: 0.7% to 1.2% a year (a range, as the brochure states it); Hourly rate: $150 to $250 an hour (financial planning and consulting services); Flat fee: $100 to $150 (Financial Education services); Hourly rate: $150 an hour (pension consulting services). Fees can differ by service and may be negotiable; the brochure is the complete statement."
    },
    {
      "q": "Where is Legacy Financial Group located?",
      "a": "Legacy Financial Group's principal office is in Des Moines, IA, according to its Form ADV."
    },
    {
      "q": "Is Legacy Financial Group registered with the SEC or a state?",
      "a": "Legacy Financial Group is an SEC-registered investment advisory firm, registered since 2014. Status as filed: Approved. CRD 154927."
    },
    {
      "q": "How much does Legacy Financial Group manage?",
      "a": "Legacy Financial Group reports $1,007,573,360 in regulatory assets under management in its Form ADV filing dated May 18, 2026 (99% discretionary)."
    },
    {
      "q": "How have Legacy Financial Group's assets and staff changed since 2021?",
      "a": "In the Form ADV data for Legacy Financial Group: Regulatory assets under management: $591,624,180 in the October 2021 data and $1,007,573,360 in the October 2026 data, up 70%. Total employees: 15 in October 2021 and 18 in October 2026. Assets under management move with markets as well as with clients coming and going."
    },
    {
      "q": "What types of clients does Legacy Financial Group serve?",
      "a": "By number of clients on Form ADV Item 5.D: individuals (other than high net worth individuals) (1,136); high net worth individuals (314); corporations or other businesses not listed above (2)."
    },
    {
      "q": "Which custodians does Legacy Financial Group use?",
      "a": "Legacy Financial Group's most recent Form ADV filing (Schedule D, Section 5.K(3)) lists Charles Schwab & Co., Inc. as a custodian holding 10% or more of its separately managed account assets."
    },
    {
      "q": "Does Legacy Financial Group report any disciplinary disclosures?",
      "a": "Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/154927"
    },
    {
      "q": "Does Legacy Financial Group state an account minimum?",
      "a": "Its Form ADV Part 2A brochure dated March 24, 2026 says: \"The Adviser does not impose a minimum account requirement on clients.\""
    },
    {
      "q": "What changed in Legacy Financial Group's recent Form ADV filings?",
      "a": "In the June 2026 filing data: Updated its list of owners and control persons (Schedule A)."
    }
  ],
  "filing_history": [
    {
      "period": "2021-10-01",
      "regulatory_assets_under_management": 591624180.0,
      "total_employees": 15,
      "filing_date": "2021-09-03"
    },
    {
      "period": "2022-10-01",
      "regulatory_assets_under_management": 713089262.0,
      "total_employees": 18,
      "filing_date": "2022-06-13"
    },
    {
      "period": "2023-10-01",
      "regulatory_assets_under_management": 604625505.0,
      "total_employees": 16,
      "filing_date": "2023-09-13"
    },
    {
      "period": "2024-10-01",
      "regulatory_assets_under_management": 726274366.0,
      "total_employees": 18,
      "filing_date": "2024-01-30"
    },
    {
      "period": "2025-10-01",
      "regulatory_assets_under_management": 840400934.0,
      "total_employees": 18,
      "filing_date": "2025-03-21"
    },
    {
      "period": "2026-10-01",
      "regulatory_assets_under_management": 1007573360.0,
      "total_employees": 18,
      "filing_date": "2026-05-18"
    }
  ],
  "recent_changes": [
    {
      "period": "2026-06-01",
      "period_label": "June 2026",
      "notes": [
        "Updated its list of owners and control persons (Schedule A)."
      ]
    },
    {
      "period": "2026-04-01",
      "period_label": "April 2026",
      "notes": [
        "Employees performing advisory functions went from 13 to 11.",
        "Regulatory assets under management went from $840,400,934 to $1,007,573,360 (+20%).",
        "Updated its list of owners and control persons (Schedule A)."
      ]
    },
    {
      "period": "2025-11-01",
      "period_label": "November 2025",
      "notes": [
        "Updated its list of owners and control persons (Schedule A)."
      ]
    }
  ],
  "fees_from_brochure": {
    "source": "Form ADV Part 2A brochure dated March 24, 2026",
    "provided_by_the_firm": false,
    "tiers": [],
    "flat_rate": null,
    "stated_range": "0.7% to 1.2% a year",
    "stated_maximum": null,
    "account_minimum": "None",
    "account_minimum_may_be_waived": false,
    "minimum_annual_fee": null,
    "planning_fees": [
      "Hourly rate: $150 to $250 an hour (financial planning and consulting services)",
      "Flat fee: $100 to $150 (Financial Education services)",
      "Hourly rate: $150 an hour (pension consulting services)"
    ],
    "figures": [
      {
        "label": "Asset-based fee",
        "statements": [
          "Asset-based fee: 0.7% to 1.2% a year (a range, as the brochure states it)"
        ],
        "quotes": [
          "Our standard advisory fee ranges from 0.70 to 1.2%, depending in part on, the size of the account, prospective growth, complexity, and other factors that may differ from client to client, with break points for AUM thresholds."
        ]
      },
      {
        "label": "Account minimum",
        "statements": [
          "Account minimum: None"
        ],
        "quotes": [
          "The Adviser does not impose a minimum account requirement on clients."
        ]
      },
      {
        "label": "Planning fee",
        "statements": [
          "Hourly rate: $150 to $250 an hour (financial planning and consulting services)"
        ],
        "quotes": [
          "The Adviser charges clients a range of $150 - $250 an hour for financial planning and consulting services."
        ]
      },
      {
        "label": "Planning fee",
        "statements": [
          "Flat fee: $100 to $150 (Financial Education services)"
        ],
        "quotes": [
          "For Financial Education services, the Adviser charges a flat fee or a fee of $100 - $150 per student depending upon the educational program chosen."
        ]
      },
      {
        "label": "Planning fee",
        "statements": [
          "Hourly rate: $150 an hour (pension consulting services)"
        ],
        "quotes": [
          "Our hourly fee is $150. Our flat fees generally range from $750 to $10,000"
        ]
      }
    ],
    "values": {
      "tiers": [],
      "range_pct": [
        0.7,
        1.2
      ],
      "max_pct": null,
      "account_minimum": 0.0,
      "minimum_annual_fee": null,
      "planning": [
        {
          "kind": "hourly",
          "amount": null,
          "min": 150.0,
          "max": 250.0,
          "period": "hour",
          "service": "financial planning and consulting services"
        },
        {
          "kind": "flat",
          "amount": null,
          "min": 100.0,
          "max": 150.0,
          "period": "one_time",
          "service": "Financial Education services"
        },
        {
          "kind": "hourly",
          "amount": 150.0,
          "min": null,
          "max": null,
          "period": "hour",
          "service": "pension consulting services"
        }
      ]
    },
    "quotes": [
      "Our standard advisory fee ranges from 0.70 to 1.2%, depending in part on, the size of the account, prospective growth, complexity, and other factors that may differ from client to client, with break points for AUM thresholds.",
      "The Adviser does not impose a minimum account requirement on clients.",
      "The Adviser charges clients a range of $150 - $250 an hour for financial planning and consulting services.",
      "For Financial Education services, the Adviser charges a flat fee or a fee of $100 - $150 per student depending upon the educational program chosen.",
      "Our hourly fee is $150. Our flat fees generally range from $750 to $10,000"
    ],
    "note": "As stated in the firm's brochure; fees can differ by service and may be negotiable."
  },
  "custodians": [
    {
      "name": "Charles Schwab & Co., Inc.",
      "name_as_filed": "CHARLES SCHWAB & CO., INC.",
      "affiliated": false
    }
  ],
  "custodians_note": "Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.",
  "markdown_url": "https://advisorcensus.com/firm/legacy-financial-group-des-moines-ia-154927.md",
  "clients": [
    {
      "type": "individuals",
      "label": "Individuals (other than high net worth individuals)",
      "count": 1136,
      "fewer_than_5": false,
      "raum": 311863379.0
    },
    {
      "type": "high_net_worth_individuals",
      "label": "High net worth individuals",
      "count": 314,
      "fewer_than_5": false,
      "raum": 686436394.0
    },
    {
      "type": "corporations_other_businesses",
      "label": "Corporations or other businesses not listed above",
      "count": 2,
      "fewer_than_5": true,
      "raum": 9273587.0
    }
  ],
  "disclosure_line": "Reports no disclosure items on Form ADV Item 11.",
  "disclosure_items": [],
  "indexable": true,
  "suppressed": false,
  "claimed": false,
  "enhanced": false,
  "provided_by_the_firm": null,
  "source": {
    "name": "Form ADV",
    "as_of": "2026-10-01",
    "iapd_url": "https://adviserinfo.sec.gov/firm/summary/154927",
    "operator": "BH Monitor Services, LLC",
    "license": "https://creativecommons.org/licenses/by/4.0/",
    "credit": "AdvisorCensus (advisorcensus.com), from SEC Form ADV data"
  }
}