# Latour Asset Management LLC

> Latour Asset Management LLC is a state-registered investment advisory firm in Springfield, MO, registered since 2014, with no regulatory assets under management reported in its Form ADV filing dated April 7, 2026.

- CRD: 172461
- Filed as: LATOUR ASSET MANAGEMENT LLC
- Registration: State-registered investment adviser (status as filed: APPROVED)
- Location: Springfield, MO
- Filing period: October 2026
- Form ADV filing dated: April 7, 2026
- Public record (IAPD): https://adviserinfo.sec.gov/firm/summary/172461
- AdvisorCensus page: https://advisorcensus.com/firm/latour-asset-management-llc-springfield-mo-172461

## Quick answers

**How is Latour Asset Management LLC compensated?**
On its Form ADV (Item 5.E, October 2026), Latour Asset Management LLC reports these compensation arrangements: fixed fees (other than subscription fees); other. The amounts are in Item 5 of its Form ADV Part 2A brochure.

**Where is Latour Asset Management LLC located?**
Latour Asset Management LLC's principal office is in Springfield, MO, according to its Form ADV.

**Is Latour Asset Management LLC registered with the SEC or a state?**
Latour Asset Management LLC is a state-registered investment advisory firm, registered since 2014. Status as filed: APPROVED. CRD 172461.

**Does Latour Asset Management LLC report any disciplinary disclosures?**
Reports 4 disclosure items on Form ADV Item 11: yes answers to 11.D(1) (another regulator's finding of a false statement or omission, or of dishonest, unfair, or unethical conduct), 11.D(2) (another regulator's finding of a violation), 11.D(4) (another regulator's order in the past ten years), and 11.D(5) (another regulator's denial, suspension, or revocation of a registration or license, bar, or restriction). Each question covers the firm and its advisory affiliates, and one event can produce several yes answers. The detail of any item is on the firm's public record on IAPD: https://adviserinfo.sec.gov/firm/summary/172461

## From the Form ADV filing

### Compensation (Item 5.E)
- Fixed fees (other than subscription fees)
- Other

### Advisory services (Item 5.G)
- Financial planning services
- Selection of other advisers (including private fund managers)

### Firm details
- Registered since: 2014 (12 years)
- Employees: 4 total, 4 performing advisory functions
- Wrap fee program participation: No
- States registered or notice-filed: AK, AR, MO
- Disclosures (Item 11): Reports 4 disclosure items on Form ADV Item 11.

### Item 11 questions answered yes
- 11.D(1): Has another federal regulator, a state regulator, or a foreign financial regulator ever found that the firm or an advisory affiliate made a false statement or omission, or was dishonest, unfair, or unethical?
- 11.D(2): Has another federal regulator, a state regulator, or a foreign financial regulator ever found that the firm or an advisory affiliate was involved in a violation of investment-related regulations or statutes?
- 11.D(4): In the past ten years, has another federal regulator, a state regulator, or a foreign financial regulator entered an order against the firm or an advisory affiliate in connection with investment-related activity?
- 11.D(5): Has another federal regulator, a state regulator, or a foreign financial regulator ever denied, suspended, or revoked the registration or license of the firm or an advisory affiliate, prevented either by order from associating with an investment-related business, or restricted either one's activity?

Each question covers the firm and its advisory affiliates: its current employees other than clerical staff, its officers, partners, and directors, and anyone who controls the firm or is controlled by it. One event can produce yes answers to several questions. SEC-registered advisers and exempt reporting advisers may leave out events more than ten years old, and may answer 11.A(2) and 11.B(2) for pending charges only. The detail of each yes answer is on the firm's public record on IAPD: https://adviserinfo.sec.gov/firm/summary/172461

### Websites listed on Form ADV (Item 1.I)
- 417plannow.com
- 417plannow.info
- 417plannow.net
- 417plannow.org
- colorofmoneymatters.com
- joelatour.com
- latouradvisorygroup.com
- latourasset.com
- latourevents.com
- latourevents.info
- latourevents.net
- latourevents.org
- planwithlatour.com
- springfieldfinancialplanning.com
- thefinancialhq.com/latouradvisory
- Facebook @LATOUR-ADVISORY-GROUP-317937821942545

## Source

Form ADV as filed, October 2026. Values appear as filed. Cite as: AdvisorCensus. Latour Asset Management LLC (CRD 172461): Form ADV filing data as of October 2026.