# Larson Financial Group, LLC

> Larson Financial Group, LLC is an SEC-registered investment advisory firm in Saint Louis, MO, registered since 2010, reporting over $5 billion in regulatory assets under management in its Form ADV filing dated March 13, 2026.

- CRD: 140599
- Filed as: LARSON FINANCIAL GROUP, LLC
- Also doing business as: LIONSGATE ADVISORS, MIDWEST WEALTH MANAGEMENT, OAKMONT FINANCIAL GROUP, THE PHYSICIANS THRIVE, WORK OPTIONAL
- Registration: SEC-registered investment adviser (status as filed: Approved)
- Location: Saint Louis, MO
- Filing period: October 2026
- Form ADV filing dated: March 13, 2026
- SEC record (IAPD): https://adviserinfo.sec.gov/firm/summary/140599
- AdvisorCensus page: https://advisorcensus.com/firm/larson-financial-group-llc-saint-louis-mo-140599

## Quick answers

**How is Larson Financial Group, LLC compensated?**
On its Form ADV (Item 5.E, October 2026), Larson Financial Group, LLC reports these compensation arrangements: a percentage of assets under its management; hourly charges; fixed fees (other than subscription fees). The amounts are in Item 5 of its Form ADV Part 2A brochure.

**Where is Larson Financial Group, LLC located?**
Larson Financial Group, LLC's principal office is in Saint Louis, MO, according to its Form ADV; the April 2026 filing also lists 19 other offices (Schedule D, Section 1.F).

**Is Larson Financial Group, LLC registered with the SEC or a state?**
Larson Financial Group, LLC is an SEC-registered investment advisory firm, registered since 2010. Status as filed: Approved. CRD 140599.

**How much does Larson Financial Group, LLC manage?**
Larson Financial Group, LLC reports $5,481,842,388 in regulatory assets under management in its Form ADV filing dated March 13, 2026 (88% discretionary).

**How have Larson Financial Group, LLC's assets and staff changed since 2021?**
In the Form ADV data for Larson Financial Group, LLC: Regulatory assets under management: $1,480,030,000 in the October 2021 data and $5,481,842,388 in the October 2026 data, up 270%. Total employees: 137 in October 2021 and 131 in October 2026. Assets under management move with markets as well as with clients coming and going.

**What types of clients does Larson Financial Group, LLC serve?**
By number of clients on Form ADV Item 5.D: individuals (other than high net worth individuals) (3,218); high net worth individuals (1,719); pension and profit sharing plans (but not the plan participants or government pension plans) (13).

**Which custodians does Larson Financial Group, LLC use?**
Larson Financial Group, LLC's most recent Form ADV filing (Schedule D, Section 5.K(3)) lists Charles Schwab & Co., Inc., Fidelity Brokerage Services LLC and Trade-PMR Inc. as custodians holding 10% or more of its separately managed account assets.

**Does Larson Financial Group, LLC report any disciplinary disclosures?**
Reports 2 disclosure items on Form ADV Item 11: yes answers to 11.E(2) (self-regulatory organization's finding of a rule violation) and 11.E(4) (self-regulatory organization's expulsion, suspension, bar, or restriction). Each question covers the firm and its advisory affiliates, and one event can produce several yes answers. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/140599

**What changed in Larson Financial Group, LLC's recent Form ADV filings?**
In the April 2026 filing data: Employees performing advisory functions went from 57 to 68. Regulatory assets under management went from $4,032,736,835 to $5,481,842,388 (+36%). Added an office in Greenwood Village, CO. No longer lists an office in Denver, CO.

## From the Form ADV filing

### Compensation (Item 5.E)
- A percentage of assets under your management
- Hourly charges
- Fixed fees (other than subscription fees)

### Custodians (Schedule D, Section 5.K(3))
- Charles Schwab & Co., Inc.
- Fidelity Brokerage Services LLC
- Trade-PMR Inc.

Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.

### Regulatory assets under management (Item 5.F)
- Total: $5,481,842,388
- Discretionary: $4,842,393,180
- Non-discretionary: $639,449,208

### Clients (Item 5.D)

| Client type | Clients | Assets |
| --- | --- | --- |
| Individuals (other than high net worth individuals) | 3,218 | $1,006,096,426 |
| High net worth individuals | 1,719 | $4,432,649,951 |
| Pension and profit sharing plans (but not the plan participants or government pension plans) | 13 | $15,493,825 |
| Charitable organizations | 5 | $26,651,843 |
| Corporations or other businesses not listed above | 6 | $950,343 |

### Advisory services (Item 5.G)
- Financial planning services
- Portfolio management for individuals and/or small businesses
- Pension consulting services
- Selection of other advisers (including private fund managers)

### Firm details
- Registered since: 2010 (16 years)
- Employees: 131 total, 68 performing advisory functions
- Wrap fee program participation: Yes
- States registered or notice-filed: AK, AL, AR, AZ, CA, CO, CT, DC, DE, FL, GA, HI, IA, ID, IL, IN, KS, KY, LA, MA, MD, ME, MI, MN, MO, MS, MT, NC, ND, NE, NH, NJ, NM, NV, NY, OH, OK, OR, PA, RI, SC, SD, TN, TX, UT, VA, VT, WA, WI, WV, WY
- Disclosures (Item 11): Reports 2 disclosure items on Form ADV Item 11.

### Item 11 questions answered yes
- 11.E(2): Has a self-regulatory organization or a commodities exchange ever found that the firm or an advisory affiliate was involved in a violation of its rules, other than a minor rule violation under a plan the SEC approved?
- 11.E(4): Has a self-regulatory organization or a commodities exchange ever disciplined the firm or an advisory affiliate by expelling or suspending it from membership, barring or suspending it from association with other members, or otherwise restricting its activities?

Each question covers the firm and its advisory affiliates: its current employees other than clerical staff, its officers, partners, and directors, and anyone who controls the firm or is controlled by it. One event can produce yes answers to several questions. SEC-registered advisers and exempt reporting advisers may leave out events more than ten years old, and may answer 11.A(2) and 11.B(2) for pending charges only. The detail of each yes answer is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/140599

### Other offices (Schedule D, Section 1.F), as of the April 2026 filing
- Chesterfield, MO
- Coconut Creek, FL
- Durham, NC
- Fort Wayne, IN
- Greenwood Village, CO
- Indianapolis, IN
- Jacksonville, FL
- Lakeland, FL
- Minneapolis, MN
- Omaha, NE
- Reno, NV
- Rochester, MN
- Saint Louis, MO
- San Diego, CA
- Santa Rosa, CA
- Scottsdale, AZ
- St Charles, MO
- Waterloo, IL
- Wayzata, MN

### Websites listed on Form ADV (Item 1.I)
- larson.com
- Facebook @larsonfinancial
- LinkedIn @larson-financial
- X @larsonfinancial

## Assets and staff over time

| Data period | Regulatory assets under management | Employees | Filing dated |
| --- | --- | --- | --- |
| October 2021 | $1,480,030,000 | 137 | July 23, 2021 |
| October 2022 | $2,204,300,000 | 121 | September 28, 2022 |
| October 2023 | $2,335,800,000 | 160 | August 25, 2023 |
| October 2024 | $2,744,800,000 | 75 | August 28, 2024 |
| October 2025 | $4,032,736,835 | 115 | March 21, 2025 |
| October 2026 | $5,481,842,388 | 131 | March 13, 2026 |

Regulatory assets under management: $1,480,030,000 in the October 2021 data and $5,481,842,388 in the October 2026 data, up 270%.
Total employees: 137 in October 2021 and 131 in October 2026.

## Changes in the filing (last 12 months)

### April 2026
- Employees performing advisory functions went from 57 to 68.
- Regulatory assets under management went from $4,032,736,835 to $5,481,842,388 (+36%).
- Added an office in Greenwood Village, CO.
- No longer lists an office in Denver, CO.

## Source

Form ADV as filed, October 2026. Values appear as filed. Cite as: AdvisorCensus. Larson Financial Group, LLC (CRD 140599): Form ADV filing data as of October 2026.