{
  "crd_number": 152945,
  "slug": "lanier-financial-group-llc-athens-ga-152945",
  "primary_business_name": "LANIER FINANCIAL GROUP LLC",
  "legal_name": "LANIER FINANCIAL GROUP LLC",
  "dbas": [],
  "city": "Athens",
  "state": "GA",
  "country": "United States",
  "cbsa_code": "12020",
  "metro": {
    "cbsa_code": "12020",
    "common_name": "Athens",
    "msa_name": "Athens-Clarke County, GA",
    "path": "/advisors/ga/athens"
  },
  "registration_type": "sec",
  "registration_status": "Approved",
  "registration_date": "2024-04-18",
  "years_registered": 2,
  "period": "2026-10-01",
  "filing_date": "2026-03-16",
  "carried_forward": false,
  "raum_total": 236201282.0,
  "raum_discretionary": 221812282.0,
  "raum_non_discretionary": 14389000.0,
  "raum_band": "100m_500m",
  "raum_band_label": "$100 million to $500 million",
  "total_employees": 6,
  "advisory_employees": 6,
  "client_count_bucket": "fewer_than_5_in_some_types",
  "clients_by_type": {
    "charitable": {
      "raum": 341298.0,
      "count": null,
      "fewer_than_5": true
    },
    "individuals": {
      "raum": 54926610.0,
      "count": 166
    },
    "pension_profit_sharing": {
      "raum": 14389000.0,
      "count": null,
      "fewer_than_5": true
    },
    "high_net_worth_individuals": {
      "raum": 165666478.0,
      "count": 74
    },
    "corporations_other_businesses": {
      "raum": 877896.0,
      "count": null,
      "fewer_than_5": true
    }
  },
  "compensation_types": [
    "fixed",
    "hourly",
    "percentage_of_aum"
  ],
  "advisory_activities": [
    "financial_planning",
    "pension_consulting",
    "portfolio_management_individuals"
  ],
  "wrap_fee_participant": false,
  "disclosure_yes_count": 0,
  "states_registered": [
    "FL",
    "GA",
    "NH",
    "OH"
  ],
  "websites": [
    "https://facebook.com/LanierFinancialGroup",
    "https://instagram.com/lanierfinancialgroup",
    "https://lanierfinancialgroup.com",
    "https://linkedin.com/company/lanier-financial-group"
  ],
  "iapd_url": "https://adviserinfo.sec.gov/firm/summary/152945",
  "city_as_filed": "ATHENS",
  "url": "https://advisorcensus.com/firm/lanier-financial-group-llc-athens-ga-152945",
  "display_name": "Lanier Financial Group LLC",
  "summary": "Lanier Financial Group LLC is an SEC-registered investment advisory firm in Athens, GA, registered since 2024, reporting $100 million to $500 million in regulatory assets under management in its Form ADV filing dated March 16, 2026.",
  "citation": "AdvisorCensus. Lanier Financial Group LLC (CRD 152945): Form ADV filing data as of October 2026.",
  "registration_type_label": "SEC-registered investment adviser",
  "compensation_labels": [
    "A percentage of assets under your management",
    "Hourly charges",
    "Fixed fees (other than subscription fees)"
  ],
  "advisory_activity_labels": [
    "Financial planning services",
    "Portfolio management for individuals and/or small businesses",
    "Pension consulting services"
  ],
  "quick_answers": [
    {
      "q": "How is Lanier Financial Group LLC compensated?",
      "a": "On its Form ADV (Item 5.E, October 2026), Lanier Financial Group LLC reports these compensation arrangements: a percentage of assets under its management; hourly charges; fixed fees (other than subscription fees). The amounts are in Item 5 of its Form ADV Part 2A brochure."
    },
    {
      "q": "Where is Lanier Financial Group LLC located?",
      "a": "Lanier Financial Group LLC's principal office is in Athens, GA, according to its Form ADV; the April 2026 filing also lists 1 other office (Schedule D, Section 1.F)."
    },
    {
      "q": "Is Lanier Financial Group LLC registered with the SEC or a state?",
      "a": "Lanier Financial Group LLC is an SEC-registered investment advisory firm, registered since 2024. Status as filed: Approved. CRD 152945."
    },
    {
      "q": "How much does Lanier Financial Group LLC manage?",
      "a": "Lanier Financial Group LLC reports $236,201,282 in regulatory assets under management in its Form ADV filing dated March 16, 2026 (94% discretionary)."
    },
    {
      "q": "How have Lanier Financial Group LLC's assets and staff changed since 2024?",
      "a": "In the Form ADV data for Lanier Financial Group LLC: Regulatory assets under management: $127,800,000 in the October 2024 data and $236,201,282 in the October 2026 data, up 85%. Total employees: 7 in October 2024 and 6 in October 2026. Assets under management move with markets as well as with clients coming and going."
    },
    {
      "q": "What types of clients does Lanier Financial Group LLC serve?",
      "a": "By number of clients on Form ADV Item 5.D: individuals (other than high net worth individuals) (166); high net worth individuals (74)."
    },
    {
      "q": "Which custodians does Lanier Financial Group LLC use?",
      "a": "Lanier Financial Group LLC's most recent Form ADV filing (Schedule D, Section 5.K(3)) lists Charles Schwab & Co., Inc. and Interactive Brokers LLC as custodians holding 10% or more of its separately managed account assets."
    },
    {
      "q": "Does Lanier Financial Group LLC report any disciplinary disclosures?",
      "a": "Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/152945"
    },
    {
      "q": "What changed in Lanier Financial Group LLC's recent Form ADV filings?",
      "a": "In the April 2026 filing data: Employees performing advisory functions went from 8 to 6. Regulatory assets under management went from $208,370,810 to $236,201,282 (+13%). Updated its list of owners and control persons (Schedule A)."
    }
  ],
  "filing_history": [
    {
      "period": "2024-10-01",
      "regulatory_assets_under_management": 127800000.0,
      "total_employees": 7,
      "filing_date": "2024-03-15"
    },
    {
      "period": "2025-10-01",
      "regulatory_assets_under_management": 208370810.0,
      "total_employees": 8,
      "filing_date": "2025-03-14"
    },
    {
      "period": "2026-10-01",
      "regulatory_assets_under_management": 236201282.0,
      "total_employees": 6,
      "filing_date": "2026-03-16"
    }
  ],
  "recent_changes": [
    {
      "period": "2026-04-01",
      "period_label": "April 2026",
      "notes": [
        "Employees performing advisory functions went from 8 to 6.",
        "Regulatory assets under management went from $208,370,810 to $236,201,282 (+13%).",
        "Updated its list of owners and control persons (Schedule A)."
      ]
    }
  ],
  "fees_from_brochure": null,
  "custodians": [
    {
      "name": "Charles Schwab & Co., Inc.",
      "name_as_filed": "CHARLES SCHWAB & CO., INC.",
      "affiliated": false
    },
    {
      "name": "Interactive Brokers LLC",
      "name_as_filed": "INTERACTIVE BROKERS LLC",
      "affiliated": false
    }
  ],
  "custodians_note": "Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.",
  "markdown_url": "https://advisorcensus.com/firm/lanier-financial-group-llc-athens-ga-152945.md",
  "clients": [
    {
      "type": "individuals",
      "label": "Individuals (other than high net worth individuals)",
      "count": 166,
      "fewer_than_5": false,
      "raum": 54926610.0
    },
    {
      "type": "high_net_worth_individuals",
      "label": "High net worth individuals",
      "count": 74,
      "fewer_than_5": false,
      "raum": 165666478.0
    },
    {
      "type": "pension_profit_sharing",
      "label": "Pension and profit sharing plans (but not the plan participants or government pension plans)",
      "count": null,
      "fewer_than_5": true,
      "raum": 14389000.0
    },
    {
      "type": "charitable",
      "label": "Charitable organizations",
      "count": null,
      "fewer_than_5": true,
      "raum": 341298.0
    },
    {
      "type": "corporations_other_businesses",
      "label": "Corporations or other businesses not listed above",
      "count": null,
      "fewer_than_5": true,
      "raum": 877896.0
    }
  ],
  "disclosure_line": "Reports no disclosure items on Form ADV Item 11.",
  "disclosure_items": [],
  "indexable": true,
  "suppressed": false,
  "claimed": false,
  "enhanced": false,
  "provided_by_the_firm": null,
  "source": {
    "name": "Form ADV",
    "as_of": "2026-10-01",
    "iapd_url": "https://adviserinfo.sec.gov/firm/summary/152945",
    "operator": "BH Monitor Services, LLC",
    "license": "https://creativecommons.org/licenses/by/4.0/",
    "credit": "AdvisorCensus (advisorcensus.com), from SEC Form ADV data"
  }
}