# Lakeshore Financial Planning Inc.

> Lakeshore Financial Planning Inc. is an SEC-registered investment advisory firm in Saint Clair Shores, MI, registered since 2018, reporting $100 million to $500 million in regulatory assets under management in its Form ADV filing dated February 11, 2026.

- CRD: 299129
- Filed as: LAKESHORE FINANCIAL PLANNING INC.
- Registration: SEC-registered investment adviser (status as filed: Approved)
- Location: Saint Clair Shores, MI
- Filing period: October 2026
- Form ADV filing dated: February 11, 2026
- SEC record (IAPD): https://adviserinfo.sec.gov/firm/summary/299129
- AdvisorCensus page: https://advisorcensus.com/firm/lakeshore-financial-planning-inc-saint-clair-shores-mi-299129

## Quick answers

**How is Lakeshore Financial Planning Inc. compensated?**
On its Form ADV (Item 5.E, October 2026), Lakeshore Financial Planning Inc. reports these compensation arrangements: a percentage of assets under its management.

**How much does Lakeshore Financial Planning Inc. charge?**
Its Form ADV Part 2A brochure dated February 11, 2026 states: Asset-based fee: 0.5% to 1.5% a year (a range, as the brochure states it). Fees can differ by service and may be negotiable; the brochure is the complete statement.

**Where is Lakeshore Financial Planning Inc. located?**
Lakeshore Financial Planning Inc.'s principal office is in Saint Clair Shores, MI, according to its Form ADV; the March 2026 filing also lists 1 other office (Schedule D, Section 1.F).

**Is Lakeshore Financial Planning Inc. registered with the SEC or a state?**
Lakeshore Financial Planning Inc. is an SEC-registered investment advisory firm, registered since 2018. Status as filed: Approved. CRD 299129.

**How much does Lakeshore Financial Planning Inc. manage?**
Lakeshore Financial Planning Inc. reports $469,250,841 in regulatory assets under management in its Form ADV filing dated February 11, 2026 (100% discretionary).

**How have Lakeshore Financial Planning Inc.'s assets and staff changed since 2021?**
In the Form ADV data for Lakeshore Financial Planning Inc.: Regulatory assets under management: $288,947,856 in the October 2021 data and $469,250,841 in the October 2026 data, up 62%. Total employees: 6 in October 2021 and 5 in October 2026. Assets under management move with markets as well as with clients coming and going.

**What types of clients does Lakeshore Financial Planning Inc. serve?**
By number of clients on Form ADV Item 5.D: individuals (other than high net worth individuals) (346); high net worth individuals (145).

**Which custodians does Lakeshore Financial Planning Inc. use?**
Lakeshore Financial Planning Inc.'s most recent Form ADV filing (Schedule D, Section 5.K(3)) lists American Funds, Raymond James & Associates, Inc. and Raymond James Trust Company of New Hampshire as custodians holding 10% or more of its separately managed account assets.

**Does Lakeshore Financial Planning Inc. report any disciplinary disclosures?**
Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/299129

**What changed in Lakeshore Financial Planning Inc.'s recent Form ADV filings?**
In the March 2026 filing data: Regulatory assets under management went from $403,649,716 to $469,250,841 (+16%).

## From the Form ADV filing

### Compensation (Item 5.E)
- A percentage of assets under your management

### Fees and minimums (Form ADV Part 2A brochure dated February 11, 2026)

- Asset-based fee: 0.5% to 1.5% a year (a range, as the brochure states it)

> Our annual fee for portfolio management services varies between 0.50% to 1.50% depending upon the market value of your assets under our management, the type and complexity of the asset management services provided, as well as the level of administration requested either directly or assumed by the client.

As stated in the firm's brochure. Fees can differ by service and may be negotiable.

### Custodians (Schedule D, Section 5.K(3))
- American Funds
- Raymond James & Associates, Inc.
- Raymond James Trust Company of New Hampshire

Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.

### Regulatory assets under management (Item 5.F)
- Total: $469,250,841
- Discretionary: $469,250,841
- Non-discretionary: $0

### Clients (Item 5.D)

| Client type | Clients | Assets |
| --- | --- | --- |
| Individuals (other than high net worth individuals) | 346 | $130,294,517 |
| High net worth individuals | 145 | $338,956,324 |

### Advisory services (Item 5.G)
- Portfolio management for individuals and/or small businesses

### Firm details
- Registered since: 2018 (7 years)
- Employees: 5 total, 3 performing advisory functions
- Wrap fee program participation: No
- States registered or notice-filed: AZ, CA, FL, IL, MA, MI, NH, OH, SC, TX
- Disclosures (Item 11): Reports no disclosure items on Form ADV Item 11.

### Other offices (Schedule D, Section 1.F), as of the March 2026 filing
- Rochester, MI

### Websites listed on Form ADV (Item 1.I)
- [lakeshorefinancialplanning.com](https://lakeshorefinancialplanning.com)

## Assets and staff over time

| Data period | Regulatory assets under management | Employees | Filing dated |
| --- | --- | --- | --- |
| October 2021 | $288,947,856 | 6 | September 8, 2021 |
| October 2022 | $355,113,320 | 7 | March 15, 2022 |
| October 2023 | $313,813,730 | 6 | February 21, 2023 |
| October 2024 | $354,191,372 | 6 | March 6, 2024 |
| October 2025 | $403,649,716 | 6 | July 25, 2025 |
| October 2026 | $469,250,841 | 5 | February 11, 2026 |

Regulatory assets under management: $288,947,856 in the October 2021 data and $469,250,841 in the October 2026 data, up 62%.
Total employees: 6 in October 2021 and 5 in October 2026.

## Changes in the filing (last 12 months)

### March 2026
- Regulatory assets under management went from $403,649,716 to $469,250,841 (+16%).

### December 2025
- Registered or notice-filed in MA.

## Source

Form ADV as filed, October 2026. Values appear as filed. Cite as: AdvisorCensus. Lakeshore Financial Planning Inc. (CRD 299129): Form ADV filing data as of October 2026.