# Laguna Capital Management, Inc.

> Laguna Capital Management, Inc. is a state-registered investment advisory firm in Santa Barbara, CA, registered since 2015, reporting $25 million to $100 million in regulatory assets under management in its Form ADV filing dated July 7, 2026.

- CRD: 269869
- Filed as: LAGUNA CAPITAL MANAGEMENT, INC.
- Registration: State-registered investment adviser (status as filed: APPROVED)
- Location: Santa Barbara, CA
- Filing period: October 2026
- Form ADV filing dated: July 7, 2026
- Public record (IAPD): https://adviserinfo.sec.gov/firm/summary/269869
- AdvisorCensus page: https://advisorcensus.com/firm/laguna-capital-management-inc-santa-barbara-ca-269869

## Quick answers

**How is Laguna Capital Management, Inc. compensated?**
On its Form ADV (Item 5.E, October 2026), Laguna Capital Management, Inc. reports these compensation arrangements: a percentage of assets under its management; hourly charges; fixed fees (other than subscription fees).

**Where is Laguna Capital Management, Inc. located?**
Laguna Capital Management, Inc.'s principal office is in Santa Barbara, CA, according to its Form ADV.

**Is Laguna Capital Management, Inc. registered with the SEC or a state?**
Laguna Capital Management, Inc. is a state-registered investment advisory firm, registered since 2015. Status as filed: APPROVED. CRD 269869.

**How much does Laguna Capital Management, Inc. manage?**
Laguna Capital Management, Inc. reports $97,487,345 in regulatory assets under management in its Form ADV filing dated July 7, 2026 (91% discretionary).

**What types of clients does Laguna Capital Management, Inc. serve?**
By number of clients on Form ADV Item 5.D: individuals (other than high net worth individuals) (77); high net worth individuals (27); charitable organizations (6).

**Does Laguna Capital Management, Inc. report any disciplinary disclosures?**
Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's public record on IAPD: https://adviserinfo.sec.gov/firm/summary/269869

## From the Form ADV filing

### Compensation (Item 5.E)
- A percentage of assets under your management
- Hourly charges
- Fixed fees (other than subscription fees)

### Regulatory assets under management (Item 5.F)
- Total: $97,487,345
- Discretionary: $88,567,416
- Non-discretionary: $8,919,929

### Clients (Item 5.D)

| Client type | Clients | Assets |
| --- | --- | --- |
| Individuals (other than high net worth individuals) | 77 | $30,020,177 |
| High net worth individuals | 27 | $56,074,011 |
| Pension and profit sharing plans (but not the plan participants or government pension plans) | Fewer than 5 | $10,011,465 |
| Charitable organizations | 6 | $1,381,692 |

### Advisory services (Item 5.G)
- Financial planning services
- Portfolio management for individuals and/or small businesses
- Portfolio management for businesses (other than small businesses) or institutional clients
- Pension consulting services

### Firm details
- Registered since: 2015 (11 years)
- Employees: 3 total, 3 performing advisory functions
- Wrap fee program participation: No
- States registered or notice-filed: CA, NE, OK
- Disclosures (Item 11): Reports no disclosure items on Form ADV Item 11.

### Websites listed on Form ADV (Item 1.I)
- lagunacm.com
- X @LAGUNACM
- YouTube @UCVgy2J7hrazOElfFZSbctFQ

## Source

Form ADV as filed, October 2026. Values appear as filed. Cite as: AdvisorCensus. Laguna Capital Management, Inc. (CRD 269869): Form ADV filing data as of October 2026.