# LA Jolla Asset Management, Inc.

> LA Jolla Asset Management, Inc. is a state-registered investment advisory firm in San Diego, CA, registered since 2012, reporting $25 million to $100 million in regulatory assets under management in its Form ADV filing dated September 10, 2026.

- CRD: 112327
- Filed as: LA JOLLA ASSET MANAGEMENT, INC.
- Registration: State-registered investment adviser (status as filed: APPROVED)
- Location: San Diego, CA
- Filing period: October 2026
- Form ADV filing dated: September 10, 2026
- Public record (IAPD): https://adviserinfo.sec.gov/firm/summary/112327
- AdvisorCensus page: https://advisorcensus.com/firm/la-jolla-asset-management-inc-san-diego-ca-112327

## Quick answers

**How is LA Jolla Asset Management, Inc. compensated?**
On its Form ADV (Item 5.E, October 2026), LA Jolla Asset Management, Inc. reports these compensation arrangements: a percentage of assets under its management; fixed fees (other than subscription fees). The amounts are in Item 5 of its Form ADV Part 2A brochure.

**Where is LA Jolla Asset Management, Inc. located?**
LA Jolla Asset Management, Inc.'s principal office is in San Diego, CA, according to its Form ADV.

**Is LA Jolla Asset Management, Inc. registered with the SEC or a state?**
LA Jolla Asset Management, Inc. is a state-registered investment advisory firm, registered since 2012. Status as filed: APPROVED. CRD 112327.

**How much does LA Jolla Asset Management, Inc. manage?**
LA Jolla Asset Management, Inc. reports $66,382,533 in regulatory assets under management in its Form ADV filing dated September 10, 2026 (100% discretionary).

**What types of clients does LA Jolla Asset Management, Inc. serve?**
By number of clients on Form ADV Item 5.D: high net worth individuals (25); individuals (other than high net worth individuals) (10).

**Does LA Jolla Asset Management, Inc. report any disciplinary disclosures?**
Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's public record on IAPD: https://adviserinfo.sec.gov/firm/summary/112327

**What changed in LA Jolla Asset Management, Inc.'s recent Form ADV filings?**
In the October 2026 filing data: Employees performing advisory functions went from 2 to 1. Regulatory assets under management went from $56,830,656 to $66,382,533 (+17%).

## From the Form ADV filing

### Compensation (Item 5.E)
- A percentage of assets under your management
- Fixed fees (other than subscription fees)

### Regulatory assets under management (Item 5.F)
- Total: $66,382,533
- Discretionary: $66,382,533
- Non-discretionary: $0

### Clients (Item 5.D)

| Client type | Clients | Assets |
| --- | --- | --- |
| Individuals (other than high net worth individuals) | 10 | $6,576,130 |
| High net worth individuals | 25 | $59,806,403 |

### Advisory services (Item 5.G)
- Portfolio management for individuals and/or small businesses

### Firm details
- Registered since: 2012 (14 years)
- Employees: 2 total, 1 performing advisory functions
- Wrap fee program participation: No
- States registered or notice-filed: CA
- Disclosures (Item 11): Reports no disclosure items on Form ADV Item 11.

### Websites listed on Form ADV (Item 1.I)
- [ljam.com](https://ljam.com)

## Changes in the filing (last 12 months)

### October 2026
- Employees performing advisory functions went from 2 to 1.
- Regulatory assets under management went from $56,830,656 to $66,382,533 (+17%).

## Source

Form ADV as filed, October 2026. Values appear as filed. Cite as: AdvisorCensus. LA Jolla Asset Management, Inc. (CRD 112327): Form ADV filing data as of October 2026.