{
  "crd_number": 301924,
  "slug": "keystone-private-wealth-palm-desert-ca-301924",
  "primary_business_name": "KEYSTONE PRIVATE WEALTH",
  "legal_name": "KEYSTONE WEALTH SERVICES, LLC",
  "dbas": [],
  "city": "Palm Desert",
  "state": "CA",
  "country": "United States",
  "cbsa_code": "40140",
  "metro": {
    "cbsa_code": "40140",
    "common_name": "Riverside",
    "msa_name": "Riverside-San Bernardino-Ontario, CA",
    "path": "/advisors/ca/riverside"
  },
  "registration_type": "sec",
  "registration_status": "Approved",
  "registration_date": "2021-06-22",
  "years_registered": 5,
  "period": "2026-10-01",
  "filing_date": "2026-08-06",
  "carried_forward": false,
  "raum_total": 860654038.0,
  "raum_discretionary": 804267018.0,
  "raum_non_discretionary": 56387020.0,
  "raum_band": "500m_1b",
  "raum_band_label": "$500 million to $1 billion",
  "total_employees": 11,
  "advisory_employees": 11,
  "client_count_bucket": "fewer_than_5_in_some_types",
  "clients_by_type": {
    "charitable": {
      "raum": 1166427.0,
      "count": null,
      "fewer_than_5": true
    },
    "individuals": {
      "raum": 84282482.0,
      "count": 285
    },
    "pension_profit_sharing": {
      "raum": 3021536.0,
      "count": null,
      "fewer_than_5": true
    },
    "high_net_worth_individuals": {
      "raum": 666809063.0,
      "count": 246
    },
    "corporations_other_businesses": {
      "raum": 105374530.0,
      "count": 104
    }
  },
  "compensation_types": [
    "fixed",
    "hourly",
    "percentage_of_aum"
  ],
  "advisory_activities": [
    "financial_planning",
    "pension_consulting",
    "portfolio_management_individuals",
    "selection_of_other_advisers"
  ],
  "wrap_fee_participant": false,
  "disclosure_yes_count": 0,
  "states_registered": [
    "AZ",
    "CA",
    "CO",
    "FL",
    "GA",
    "ID",
    "IL",
    "LA",
    "MN",
    "NV",
    "OR",
    "SC",
    "TX",
    "UT",
    "VA",
    "WA"
  ],
  "websites": [
    "https://facebook.com/people/Todd-Luttmers-Keystone-Private-Wealth/61568075240019",
    "https://keystoneprivatewealth.com",
    "https://linkedin.com/company/keystone-private-wealth-palm-desert",
    "https://linkedin.com/in/christopher-rick-cfp%C2%AE-b3291480?utm=",
    "https://linkedin.com/in/johnpolovick",
    "https://linkedin.com/in/kurtmortenson",
    "https://linkedin.com/in/lisa-beaty-99b8b317b",
    "https://linkedin.com/in/mark-thatcher-6b9b9941",
    "https://linkedin.com/in/michaelmortenson",
    "https://linkedin.com/in/robert-valenzuela-a26353135",
    "https://linkedin.com/in/shad-lamm-11a87421",
    "https://linkedin.com/in/todd-luttmers-7b0722335"
  ],
  "iapd_url": "https://adviserinfo.sec.gov/firm/summary/301924",
  "city_as_filed": "PALM DESERT",
  "url": "https://advisorcensus.com/firm/keystone-private-wealth-palm-desert-ca-301924",
  "display_name": "Keystone Private Wealth",
  "summary": "Keystone Private Wealth is an SEC-registered investment advisory firm in Palm Desert, CA, registered since 2021, reporting $500 million to $1 billion in regulatory assets under management in its Form ADV filing dated August 6, 2026.",
  "citation": "AdvisorCensus. Keystone Private Wealth (CRD 301924): Form ADV filing data as of October 2026.",
  "registration_type_label": "SEC-registered investment adviser",
  "compensation_labels": [
    "A percentage of assets under your management",
    "Hourly charges",
    "Fixed fees (other than subscription fees)"
  ],
  "advisory_activity_labels": [
    "Financial planning services",
    "Portfolio management for individuals and/or small businesses",
    "Pension consulting services",
    "Selection of other advisers (including private fund managers)"
  ],
  "quick_answers": [
    {
      "q": "How is Keystone Private Wealth compensated?",
      "a": "On its Form ADV (Item 5.E, October 2026), Keystone Private Wealth reports these compensation arrangements: a percentage of assets under its management; hourly charges; fixed fees (other than subscription fees)."
    },
    {
      "q": "What does Keystone Private Wealth's brochure say about its fees?",
      "a": "Its Form ADV Part 2A brochure dated August 6, 2026 states: Asset-based fee: up to 2% of assets a year (the maximum the brochure states). Fees can differ by service and may be negotiable; the brochure is the complete statement."
    },
    {
      "q": "Where is Keystone Private Wealth located?",
      "a": "Keystone Private Wealth's principal office is in Palm Desert, CA, according to its Form ADV."
    },
    {
      "q": "Is Keystone Private Wealth registered with the SEC or a state?",
      "a": "Keystone Private Wealth is an SEC-registered investment advisory firm, registered since 2021. Status as filed: Approved. CRD 301924."
    },
    {
      "q": "How much does Keystone Private Wealth manage?",
      "a": "Keystone Private Wealth reports $860,654,038 in regulatory assets under management in its Form ADV filing dated August 6, 2026 (93% discretionary)."
    },
    {
      "q": "How have Keystone Private Wealth's assets and staff changed since 2021?",
      "a": "In the Form ADV data for Keystone Private Wealth: Regulatory assets under management: $142,300,000 in the October 2021 data and $860,654,038 in the October 2026 data, up 505%. Total employees: 6 in October 2021 and 11 in October 2026. Assets under management move with markets as well as with clients coming and going."
    },
    {
      "q": "What types of clients does Keystone Private Wealth serve?",
      "a": "By number of clients on Form ADV Item 5.D: individuals (other than high net worth individuals) (285); high net worth individuals (246); corporations or other businesses not listed above (104)."
    },
    {
      "q": "Which custodians does Keystone Private Wealth use?",
      "a": "Keystone Private Wealth's most recent Form ADV filing (Schedule D, Section 5.K(3)) lists Charles Schwab & Co., Inc. as a custodian holding 10% or more of its separately managed account assets."
    },
    {
      "q": "Does Keystone Private Wealth report any disciplinary disclosures?",
      "a": "Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/301924"
    },
    {
      "q": "What changed in Keystone Private Wealth's recent Form ADV filings?",
      "a": "In the March 2026 filing data: Regulatory assets under management went from $692,123,348 to $860,654,038 (+24%). Registered or notice-filed in IL."
    }
  ],
  "filing_history": [
    {
      "period": "2021-10-01",
      "regulatory_assets_under_management": 142300000.0,
      "total_employees": 6,
      "filing_date": "2021-08-02"
    },
    {
      "period": "2022-10-01",
      "regulatory_assets_under_management": 394590838.0,
      "total_employees": 9,
      "filing_date": "2022-06-15"
    },
    {
      "period": "2023-10-01",
      "regulatory_assets_under_management": 416706113.0,
      "total_employees": 10,
      "filing_date": "2023-09-06"
    },
    {
      "period": "2024-10-01",
      "regulatory_assets_under_management": 534389913.0,
      "total_employees": 10,
      "filing_date": "2024-01-29"
    },
    {
      "period": "2025-10-01",
      "regulatory_assets_under_management": 692123348.0,
      "total_employees": 11,
      "filing_date": "2025-07-23"
    },
    {
      "period": "2026-10-01",
      "regulatory_assets_under_management": 860654038.0,
      "total_employees": 11,
      "filing_date": "2026-08-06"
    }
  ],
  "recent_changes": [
    {
      "period": "2026-03-01",
      "period_label": "March 2026",
      "notes": [
        "Regulatory assets under management went from $692,123,348 to $860,654,038 (+24%).",
        "Registered or notice-filed in IL."
      ]
    }
  ],
  "fees_from_brochure": {
    "source": "Form ADV Part 2A brochure dated August 6, 2026",
    "tiers": [],
    "flat_rate": null,
    "stated_range": null,
    "stated_maximum": "2% of assets a year",
    "account_minimum": null,
    "account_minimum_may_be_waived": false,
    "minimum_annual_fee": null,
    "figures": [
      {
        "label": "Asset-based fee",
        "statements": [
          "Asset-based fee: up to 2% of assets a year (the maximum the brochure states)"
        ],
        "quotes": [
          "Investment advisory fees are typically based on the average daily ending market value of assets under management during the calendar quarter and the annual fee will not exceed 2.00%.",
          "Fees based on a percentage of managed Plan assets will not exceed 1.50%."
        ]
      }
    ],
    "quotes": [
      "Investment advisory fees are typically based on the average daily ending market value of assets under management during the calendar quarter and the annual fee will not exceed 2.00%.",
      "Fees based on a percentage of managed Plan assets will not exceed 1.50%."
    ],
    "note": "As stated in the firm's brochure; fees can differ by service and may be negotiable."
  },
  "custodians": [
    {
      "name": "Charles Schwab & Co., Inc.",
      "name_as_filed": "CHARLES SCHWAB & CO., INC.",
      "affiliated": false
    }
  ],
  "custodians_note": "Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.",
  "markdown_url": "https://advisorcensus.com/firm/keystone-private-wealth-palm-desert-ca-301924.md",
  "clients": [
    {
      "type": "individuals",
      "label": "Individuals (other than high net worth individuals)",
      "count": 285,
      "fewer_than_5": false,
      "raum": 84282482.0
    },
    {
      "type": "high_net_worth_individuals",
      "label": "High net worth individuals",
      "count": 246,
      "fewer_than_5": false,
      "raum": 666809063.0
    },
    {
      "type": "pension_profit_sharing",
      "label": "Pension and profit sharing plans (but not the plan participants or government pension plans)",
      "count": null,
      "fewer_than_5": true,
      "raum": 3021536.0
    },
    {
      "type": "charitable",
      "label": "Charitable organizations",
      "count": null,
      "fewer_than_5": true,
      "raum": 1166427.0
    },
    {
      "type": "corporations_other_businesses",
      "label": "Corporations or other businesses not listed above",
      "count": 104,
      "fewer_than_5": false,
      "raum": 105374530.0
    }
  ],
  "disclosure_line": "Reports no disclosure items on Form ADV Item 11.",
  "disclosure_items": [],
  "indexable": true,
  "suppressed": false,
  "claimed": false,
  "enhanced": false,
  "provided_by_the_firm": null,
  "source": {
    "name": "Form ADV",
    "as_of": "2026-10-01",
    "iapd_url": "https://adviserinfo.sec.gov/firm/summary/301924",
    "operator": "BH Monitor Services, LLC",
    "license": "https://creativecommons.org/licenses/by/4.0/",
    "credit": "AdvisorCensus (advisorcensus.com), from SEC Form ADV data"
  }
}