# Keystone Financial Services

> Keystone Financial Services is an SEC-registered investment advisory firm in Loveland, CO, registered since 2020, reporting $100 million to $500 million in regulatory assets under management in its Form ADV filing dated May 27, 2026.

- CRD: 310623
- Filed as: KEYSTONE FINANCIAL SERVICES
- Registration: SEC-registered investment adviser (status as filed: Approved)
- Location: Loveland, CO
- Filing period: October 2026
- Form ADV filing dated: May 27, 2026
- SEC record (IAPD): https://adviserinfo.sec.gov/firm/summary/310623
- AdvisorCensus page: https://advisorcensus.com/firm/keystone-financial-services-loveland-co-310623

## Quick answers

**How is Keystone Financial Services compensated?**
On its Form ADV (Item 5.E, October 2026), Keystone Financial Services reports these compensation arrangements: a percentage of assets under its management; fixed fees (other than subscription fees).

**Where is Keystone Financial Services located?**
Keystone Financial Services' principal office is in Loveland, CO, according to its Form ADV; the June 2026 filing also lists 1 other office (Schedule D, Section 1.F).

**Is Keystone Financial Services registered with the SEC or a state?**
Keystone Financial Services is an SEC-registered investment advisory firm, registered since 2020. Status as filed: Approved. CRD 310623.

**How much does Keystone Financial Services manage?**
Keystone Financial Services reports $379,246,547 in regulatory assets under management in its Form ADV filing dated May 27, 2026 (100% discretionary).

**How have Keystone Financial Services' assets and staff changed since 2021?**
In the Form ADV data for Keystone Financial Services: Regulatory assets under management: $197,586,363 in the October 2021 data and $379,246,547 in the October 2026 data, up 92%. Total employees: 3 in October 2021 and 4 in October 2026. Assets under management move with markets as well as with clients coming and going.

**What types of clients does Keystone Financial Services serve?**
By number of clients on Form ADV Item 5.D: individuals (other than high net worth individuals) (162); high net worth individuals (136).

**Which custodians does Keystone Financial Services use?**
Keystone Financial Services' most recent Form ADV filing (Schedule D, Section 5.K(3)) lists Charles Schwab & Co., Inc. and Fidelity Brokerage Services LLC as custodians holding 10% or more of its separately managed account assets.

**Does Keystone Financial Services report any disciplinary disclosures?**
Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/310623

**Does Keystone Financial Services state an account minimum?**
Its Form ADV Part 2A brochure dated May 27, 2026 says: "We do not have a minimum account balance requirement in order to receive our services."

**What changed in Keystone Financial Services' recent Form ADV filings?**
In the April 2026 filing data: Employees performing advisory functions went from 3 to 4. Regulatory assets under management went from $305,679,394 to $379,246,547 (+24%). Registered or notice-filed in CA.

## From the Form ADV filing

### Compensation (Item 5.E)
- A percentage of assets under your management
- Fixed fees (other than subscription fees)

### Fees and minimums (Form ADV Part 2A brochure dated May 27, 2026)

- Account minimum: None

> We do not have a minimum account balance requirement in order to receive our services.

As stated in the firm's brochure. Fees can differ by service and may be negotiable.

### Custodians (Schedule D, Section 5.K(3))
- Charles Schwab & Co., Inc.
- Fidelity Brokerage Services LLC

Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.

### Regulatory assets under management (Item 5.F)
- Total: $379,246,547
- Discretionary: $379,246,547
- Non-discretionary: $0

### Clients (Item 5.D)

| Client type | Clients | Assets |
| --- | --- | --- |
| Individuals (other than high net worth individuals) | 162 | $69,715,895 |
| High net worth individuals | 136 | $309,530,652 |
| Banking or thrift institutions | 0 | $0 |
| Investment companies | 0 | $0 |
| Business development companies | 0 | $0 |
| Pooled investment vehicles (other than investment companies and business development companies) | 0 | $0 |
| Pension and profit sharing plans (but not the plan participants or government pension plans) | 0 | $0 |
| Charitable organizations | 0 | $0 |
| State or municipal government entities (including government pension plans) | 0 | $0 |
| Other investment advisers | 0 | $0 |
| Insurance companies | 0 | $0 |
| Sovereign wealth funds and foreign official institutions | 0 | $0 |
| Corporations or other businesses not listed above | 0 | $0 |
| Other | 0 | $0 |

### Advisory services (Item 5.G)
- Financial planning services
- Portfolio management for individuals and/or small businesses
- Pension consulting services
- Selection of other advisers (including private fund managers)
- Educational seminars/workshops

### Firm details
- Registered since: 2020 (6 years)
- Employees: 4 total, 4 performing advisory functions
- Wrap fee program participation: No
- States registered or notice-filed: AZ, CA, CO, NE, NH, TX
- Disclosures (Item 11): Reports no disclosure items on Form ADV Item 11.

### Other offices (Schedule D, Section 1.F), as of the June 2026 filing
- Chandler, AZ

### Websites listed on Form ADV (Item 1.I)
- keystonefinancial.com
- Facebook @keystonefinancialservice
- Instagram @keystonefin
- LinkedIn @joshnelsoncfp
- X @Keystone_Fin
- YouTube @keystonefinancialorg

## Assets and staff over time

| Data period | Regulatory assets under management | Employees | Filing dated |
| --- | --- | --- | --- |
| October 2021 | $197,586,363 | 3 | September 14, 2021 |
| October 2022 | $218,646,355 | 4 | August 31, 2022 |
| October 2023 | $207,885,178 | 3 | February 7, 2023 |
| October 2024 | $249,467,629 | 2 | March 26, 2024 |
| October 2025 | $305,679,394 | 2 | April 10, 2025 |
| October 2026 | $379,246,547 | 4 | May 27, 2026 |

Regulatory assets under management: $197,586,363 in the October 2021 data and $379,246,547 in the October 2026 data, up 92%.
Total employees: 3 in October 2021 and 4 in October 2026.

## Changes in the filing (last 12 months)

### April 2026
- Employees performing advisory functions went from 3 to 4.
- Regulatory assets under management went from $305,679,394 to $379,246,547 (+24%).
- Registered or notice-filed in CA.

### January 2026
- No longer registered or notice-filed in WA.

### December 2025
- Employees performing advisory functions went from 2 to 3.

## Source

Form ADV as filed, October 2026. Values appear as filed. Cite as: AdvisorCensus. Keystone Financial Services (CRD 310623): Form ADV filing data as of October 2026.