{ "crd_number": 104640, "slug": "keystone-financial-planning-inc-westlake-oh-104640", "primary_business_name": "KEYSTONE FINANCIAL PLANNING, INC", "legal_name": "KEYSTONE FINANCIAL PLANNING, INC", "dbas": [], "city": "Westlake", "state": "OH", "country": "United States", "cbsa_code": "17410", "metro": { "cbsa_code": "17410", "common_name": "Cleveland", "msa_name": "Cleveland, OH", "path": "/advisors/oh/cleveland" }, "registration_type": "sec", "registration_status": "Approved", "registration_date": "1987-08-14", "years_registered": 39, "period": "2026-10-01", "filing_date": "2026-02-27", "carried_forward": false, "raum_total": 406936329.0, "raum_discretionary": 406936329.0, "raum_non_discretionary": 0.0, "raum_band": "100m_500m", "raum_band_label": "$100 million to $500 million", "total_employees": 2, "advisory_employees": 2, "client_count_bucket": null, "clients_by_type": { "individuals": { "raum": 17246320.0, "count": 43 }, "high_net_worth_individuals": { "raum": 389690009.0, "count": 74 } }, "compensation_types": [ "fixed", "percentage_of_aum" ], "advisory_activities": [ "financial_planning", "portfolio_management_individuals" ], "wrap_fee_participant": false, "disclosure_yes_count": 0, "states_registered": [ "FL", "OH", "TX" ], "websites": [ "https://keystonefin.com" ], "iapd_url": "https://adviserinfo.sec.gov/firm/summary/104640", "city_as_filed": "WESTLAKE", "url": "https://advisorcensus.com/firm/keystone-financial-planning-inc-westlake-oh-104640", "display_name": "Keystone Financial Planning, Inc", "summary": "Keystone Financial Planning, Inc is an SEC-registered investment advisory firm in Westlake, OH, registered since 1987, reporting $100 million to $500 million in regulatory assets under management in its Form ADV filing dated February 27, 2026.", "citation": "AdvisorCensus. Keystone Financial Planning, Inc (CRD 104640): Form ADV filing data as of October 2026.", "registration_type_label": "SEC-registered investment adviser", "compensation_labels": [ "A percentage of assets under your management", "Fixed fees (other than subscription fees)" ], "advisory_activity_labels": [ "Financial planning services", "Portfolio management for individuals and/or small businesses" ], "quick_answers": [ { "q": "How is Keystone Financial Planning, Inc compensated?", "a": "On its Form ADV (Item 5.E, October 2026), Keystone Financial Planning, Inc reports these compensation arrangements: a percentage of assets under its management; fixed fees (other than subscription fees)." }, { "q": "Where is Keystone Financial Planning, Inc located?", "a": "Keystone Financial Planning, Inc's principal office is in Westlake, OH, according to its Form ADV." }, { "q": "Is Keystone Financial Planning, Inc registered with the SEC or a state?", "a": "Keystone Financial Planning, Inc is an SEC-registered investment advisory firm, registered since 1987. Status as filed: Approved. CRD 104640." }, { "q": "How much does Keystone Financial Planning, Inc manage?", "a": "Keystone Financial Planning, Inc reports $406,936,329 in regulatory assets under management in its Form ADV filing dated February 27, 2026 (100% discretionary)." }, { "q": "How have Keystone Financial Planning, Inc's assets and staff changed since 2021?", "a": "In the Form ADV data for Keystone Financial Planning, Inc: Regulatory assets under management: $276,391,341 in the October 2021 data and $406,936,329 in the October 2026 data, up 47%. Total employees: 2 in October 2021 and 2 in October 2026. Assets under management move with markets as well as with clients coming and going." }, { "q": "What types of clients does Keystone Financial Planning, Inc serve?", "a": "By number of clients on Form ADV Item 5.D: high net worth individuals (74); individuals (other than high net worth individuals) (43)." }, { "q": "Which custodians does Keystone Financial Planning, Inc use?", "a": "Keystone Financial Planning, Inc's most recent Form ADV filing (Schedule D, Section 5.K(3)) lists Charles Schwab & Co., Inc. and Nationwide Advisory Solutions as custodians holding 10% or more of its separately managed account assets." }, { "q": "Does Keystone Financial Planning, Inc report any disciplinary disclosures?", "a": "Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/104640" }, { "q": "Does Keystone Financial Planning, Inc state an account minimum?", "a": "Its Form ADV Part 2A brochure dated February 27, 2026 says: \"In general, we target a minimum of $1,000,000 to open and maintain an advisory account. At our discretion, and when it allows us to meet client needs and our fiduciary duty, we will accept accounts for less than $1,000,000.\"" } ], "filing_history": [ { "period": "2021-10-01", "regulatory_assets_under_management": 276391341.0, "total_employees": 2, "filing_date": "2021-03-19" }, { "period": "2022-10-01", "regulatory_assets_under_management": 336871318.0, "total_employees": 2, "filing_date": "2022-03-17" }, { "period": "2023-10-01", "regulatory_assets_under_management": 342949889.0, "total_employees": 2, "filing_date": "2023-03-24" }, { "period": "2024-10-01", "regulatory_assets_under_management": 351183124.0, "total_employees": 2, "filing_date": "2024-03-08" }, { "period": "2025-10-01", "regulatory_assets_under_management": 377461027.0, "total_employees": 2, "filing_date": "2025-03-07" }, { "period": "2026-10-01", "regulatory_assets_under_management": 406936329.0, "total_employees": 2, "filing_date": "2026-02-27" } ], "recent_changes": [], "fees_from_brochure": { "source": "Form ADV Part 2A brochure dated February 27, 2026", "provided_by_the_firm": false, "tiers": [], "flat_rate": null, "stated_range": null, "stated_maximum": null, "account_minimum": "$1,000,000", "account_minimum_may_be_waived": true, "minimum_annual_fee": null, "planning_fees": [], "figures": [ { "label": "Account minimum", "statements": [ "Account minimum: $1,000,000 (the brochure says it may be waived or negotiated)" ], "quotes": [ "In general, we target a minimum of $1,000,000 to open and maintain an advisory account. At our discretion, and when it allows us to meet client needs and our fiduciary duty, we will accept accounts for less than $1,000,000." ] } ], "values": { "tiers": [], "range_pct": null, "max_pct": null, "account_minimum": 1000000.0, "minimum_annual_fee": null, "planning": [] }, "quotes": [ "In general, we target a minimum of $1,000,000 to open and maintain an advisory account. At our discretion, and when it allows us to meet client needs and our fiduciary duty, we will accept accounts for less than $1,000,000." ], "note": "As stated in the firm's brochure; fees can differ by service and may be negotiable." }, "custodians": [ { "name": "Charles Schwab & Co., Inc.", "name_as_filed": "CHARLES SCHWAB & CO., INC.", "affiliated": false }, { "name": "Nationwide Advisory Solutions", "name_as_filed": "NATIONWIDE ADVISORY SOLUTIONS", "affiliated": false } ], "custodians_note": "Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.", "markdown_url": "https://advisorcensus.com/firm/keystone-financial-planning-inc-westlake-oh-104640.md", "clients": [ { "type": "individuals", "label": "Individuals (other than high net worth individuals)", "count": 43, "fewer_than_5": false, "raum": 17246320.0 }, { "type": "high_net_worth_individuals", "label": "High net worth individuals", "count": 74, "fewer_than_5": false, "raum": 389690009.0 } ], "disclosure_line": "Reports no disclosure items on Form ADV Item 11.", "disclosure_items": [], "indexable": true, "suppressed": false, "claimed": false, "enhanced": false, "provided_by_the_firm": null, "source": { "name": "Form ADV", "as_of": "2026-10-01", "iapd_url": "https://adviserinfo.sec.gov/firm/summary/104640", "operator": "BH Monitor Services, LLC", "license": "https://creativecommons.org/licenses/by/4.0/", "credit": "AdvisorCensus (advisorcensus.com), from SEC Form ADV data" } }