# Keystone Financial

> Keystone Financial is a state-registered investment advisory firm in Eau Claire, WI, registered since 2025, reporting $25 million to $100 million in regulatory assets under management in its Form ADV filing dated August 21, 2026.

- CRD: 336237
- Filed as: KEYSTONE FINANCIAL
- Legal name: The Keystone Group LLC
- Registration: State-registered investment adviser (status as filed: APPROVED)
- Location: Eau Claire, WI
- Filing period: October 2026
- Form ADV filing dated: August 21, 2026
- Public record (IAPD): https://adviserinfo.sec.gov/firm/summary/336237
- AdvisorCensus page: https://advisorcensus.com/firm/keystone-financial-eau-claire-wi-336237

## Quick answers

**How is Keystone Financial compensated?**
On its Form ADV (Item 5.E, October 2026), Keystone Financial reports these compensation arrangements: a percentage of assets under its management; hourly charges; fixed fees (other than subscription fees). The amounts are in Item 5 of its Form ADV Part 2A brochure.

**Where is Keystone Financial located?**
Keystone Financial's principal office is in Eau Claire, WI, according to its Form ADV.

**Is Keystone Financial registered with the SEC or a state?**
Keystone Financial is a state-registered investment advisory firm, registered since 2025. Status as filed: APPROVED. CRD 336237.

**How much does Keystone Financial manage?**
Keystone Financial reports $51,207,207 in regulatory assets under management in its Form ADV filing dated August 21, 2026 (100% discretionary).

**What types of clients does Keystone Financial serve?**
By number of clients on Form ADV Item 5.D: individuals (other than high net worth individuals) (236); pension and profit sharing plans (but not the plan participants or government pension plans) (17); high net worth individuals (3).

**Does Keystone Financial report any disciplinary disclosures?**
Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's public record on IAPD: https://adviserinfo.sec.gov/firm/summary/336237

## From the Form ADV filing

### Compensation (Item 5.E)
- A percentage of assets under your management
- Hourly charges
- Fixed fees (other than subscription fees)

### Regulatory assets under management (Item 5.F)
- Total: $51,207,207
- Discretionary: $51,207,207
- Non-discretionary: $0

### Clients (Item 5.D)

| Client type | Clients | Assets |
| --- | --- | --- |
| Individuals (other than high net worth individuals) | 236 | $45,761,474 |
| High net worth individuals | 3 | $4,846,436 |
| Banking or thrift institutions | 0 | Not reported |
| Investment companies | 0 | Not reported |
| Business development companies | 0 | Not reported |
| Pooled investment vehicles (other than investment companies and business development companies) | 0 | Not reported |
| Pension and profit sharing plans (but not the plan participants or government pension plans) | 17 | $453,142 |
| Charitable organizations | 0 | Not reported |
| State or municipal government entities (including government pension plans) | 0 | Not reported |
| Other investment advisers | 0 | Not reported |
| Insurance companies | 0 | Not reported |
| Sovereign wealth funds and foreign official institutions | 0 | Not reported |
| Corporations or other businesses not listed above | 2 | $146,155 |
| Other | 0 | Not reported |

### Advisory services (Item 5.G)
- Financial planning services
- Portfolio management for individuals and/or small businesses

### Firm details
- Registered since: 2025 (1 year)
- Employees: 3 total, 2 performing advisory functions
- Wrap fee program participation: Yes
- States registered or notice-filed: WI
- Disclosures (Item 11): Reports no disclosure items on Form ADV Item 11.

### Websites listed on Form ADV (Item 1.I)
- [keystonecv.com](https://keystonecv.com)
- Facebook @KeyStoneFinancialWI
- LinkedIn @keystone-financial-wisconsin

## Source

Form ADV as filed, October 2026. Values appear as filed. Cite as: AdvisorCensus. Keystone Financial (CRD 336237): Form ADV filing data as of October 2026.