# Key Financial, Inc.

> Key Financial, Inc. is an SEC-registered investment advisory firm in West Chester, PA, registered since 2016, reporting $1 billion to $5 billion in regulatory assets under management in its Form ADV filing dated July 17, 2026.

- CRD: 116240
- Filed as: KEY FINANCIAL, INC.
- Registration: SEC-registered investment adviser (status as filed: Approved)
- Location: West Chester, PA
- Filing period: October 2026
- Form ADV filing dated: July 17, 2026
- SEC record (IAPD): https://adviserinfo.sec.gov/firm/summary/116240
- AdvisorCensus page: https://advisorcensus.com/firm/key-financial-inc-west-chester-pa-116240

## Quick answers

**How is Key Financial, Inc. compensated?**
On its Form ADV (Item 5.E, October 2026), Key Financial, Inc. reports these compensation arrangements: a percentage of assets under its management; fixed fees (other than subscription fees); commissions; other.

**How much does Key Financial, Inc. charge?**
Its Form ADV Part 2A brochure dated July 17, 2026 states: Subscription: $625 to $8,000 a quarter (planning fees). Fees can differ by service and may be negotiable; the brochure is the complete statement.

**Where is Key Financial, Inc. located?**
Key Financial, Inc.'s principal office is in West Chester, PA, according to its Form ADV; the April 2026 filing also lists 1 other office (Schedule D, Section 1.F).

**Is Key Financial, Inc. registered with the SEC or a state?**
Key Financial, Inc. is an SEC-registered investment advisory firm, registered since 2016. Status as filed: Approved. CRD 116240.

**How much does Key Financial, Inc. manage?**
Key Financial, Inc. reports $2,839,149,609 in regulatory assets under management in its Form ADV filing dated July 17, 2026 (90% discretionary).

**How have Key Financial, Inc.'s assets and staff changed since 2021?**
In the Form ADV data for Key Financial, Inc.: Regulatory assets under management: $1,476,906,293 in the October 2021 data and $2,839,149,609 in the October 2026 data, up 92%. Total employees: 25 in October 2021 and 36 in October 2026. Assets under management move with markets as well as with clients coming and going.

**What types of clients does Key Financial, Inc. serve?**
By number of clients on Form ADV Item 5.D: individuals (other than high net worth individuals) (722); high net worth individuals (687); corporations or other businesses not listed above (9).

**Which custodians does Key Financial, Inc. use?**
Key Financial, Inc.'s most recent Form ADV filing (Schedule D, Section 5.K(3)) lists Pershing LLC as a custodian holding 10% or more of its separately managed account assets.

**Does Key Financial, Inc. report any disciplinary disclosures?**
Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/116240

**Does Key Financial, Inc. state an account minimum?**
Its Form ADV Part 2A brochure dated July 17, 2026 says: "KFI generally requires (with exceptions) a $500,000 assets under management minimum for new clients."

**What changed in Key Financial, Inc.'s recent Form ADV filings?**
In the August 2026 filing data: No longer lists an office in Exton, PA.

## From the Form ADV filing

### Compensation (Item 5.E)
- A percentage of assets under your management
- Fixed fees (other than subscription fees)
- Commissions
- Other

### Fees and minimums (Form ADV Part 2A brochure dated July 17, 2026)

- Account minimum: $500,000 (the brochure says it may be waived or negotiated)

> KFI generally requires (with exceptions) a $500,000 assets under management minimum for new clients.

- Subscription: $625 to $8,000 a quarter (planning fees)

> Fees may range from $625.00 to $8,000.00 on a quarterly basis, and will depend on the complexity of client’s situation, number of outside accounts.

As stated in the firm's brochure. Fees can differ by service and may be negotiable.

### Custodians (Schedule D, Section 5.K(3))
- Pershing LLC

Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.

### Regulatory assets under management (Item 5.F)
- Total: $2,839,149,609
- Discretionary: $2,548,454,796
- Non-discretionary: $290,694,813

### Clients (Item 5.D)

| Client type | Clients | Assets |
| --- | --- | --- |
| Individuals (other than high net worth individuals) | 722 | $266,805,757 |
| High net worth individuals | 687 | $2,548,745,734 |
| Pension and profit sharing plans (but not the plan participants or government pension plans) | Fewer than 5 | $2,979,076 |
| State or municipal government entities (including government pension plans) | Fewer than 5 | $7,752,707 |
| Corporations or other businesses not listed above | 9 | $12,866,335 |

### Advisory services (Item 5.G)
- Financial planning services
- Portfolio management for individuals and/or small businesses
- Educational seminars/workshops

### Firm details
- Registered since: 2016 (10 years)
- Employees: 36 total, 10 performing advisory functions
- Wrap fee program participation: No
- States registered or notice-filed: AZ, CA, CT, DE, FL, GA, IL, LA, MA, MD, NC, NH, NJ, NY, OH, PA, SC, TX, VA, WA
- Disclosures (Item 11): Reports no disclosure items on Form ADV Item 11.

### Other offices (Schedule D, Section 1.F), as of the April 2026 filing
- Exton, PA

### Websites listed on Form ADV (Item 1.I)
- [keyfinancialinc.com](https://keyfinancialinc.com)
- [pattibrennan.com](https://pattibrennan.com)
- [vitalityhub.com](https://vitalityhub.com)
- Facebook @keyfinancialinc
- LinkedIn @key-financial-inc
- LinkedIn @frankmcaleer
- LinkedIn @keyfinancialinc
- LinkedIn @michael-brennan-cfp®-a47a6ba7
- X @keyfininc
- YouTube @uc8yokpad6yiwea4bhvjtkma

## Assets and staff over time

| Data period | Regulatory assets under management | Employees | Filing dated |
| --- | --- | --- | --- |
| October 2021 | $1,476,906,293 | 25 | March 25, 2021 |
| October 2022 | $1,874,023,734 | 29 | September 29, 2022 |
| October 2023 | $1,752,668,690 | 32 | August 1, 2023 |
| October 2024 | $2,166,191,568 | 29 | March 15, 2024 |
| October 2025 | $2,457,029,591 | 35 | March 15, 2025 |
| October 2026 | $2,839,149,609 | 36 | July 17, 2026 |

Regulatory assets under management: $1,476,906,293 in the October 2021 data and $2,839,149,609 in the October 2026 data, up 92%.
Total employees: 25 in October 2021 and 36 in October 2026.

## Changes in the filing (last 12 months)

### August 2026
- No longer lists an office in Exton, PA.

### April 2026
- Regulatory assets under management went from $2,457,029,591 to $2,839,149,609 (+16%).
- Added an office in Exton, PA.
- No longer lists an office in West Chester, PA.
- Registered or notice-filed in AZ.

## Source

Form ADV as filed, October 2026. Values appear as filed. Cite as: AdvisorCensus. Key Financial, Inc. (CRD 116240): Form ADV filing data as of October 2026.