{
  "crd_number": 116240,
  "slug": "key-financial-inc-west-chester-pa-116240",
  "primary_business_name": "KEY FINANCIAL, INC.",
  "legal_name": "KEY FINANCIAL, INC.",
  "dbas": [],
  "city": "West Chester",
  "state": "PA",
  "country": "United States",
  "cbsa_code": "37980",
  "metro": {
    "cbsa_code": "37980",
    "common_name": "Philadelphia",
    "msa_name": "Philadelphia-Camden-Wilmington, PA-NJ-DE-MD",
    "path": "/advisors/pa/philadelphia"
  },
  "registration_type": "sec",
  "registration_status": "Approved",
  "registration_date": "2016-05-05",
  "years_registered": 10,
  "period": "2026-10-01",
  "filing_date": "2026-07-17",
  "carried_forward": false,
  "raum_total": 2839149609.0,
  "raum_discretionary": 2548454796.0,
  "raum_non_discretionary": 290694813.0,
  "raum_band": "1b_5b",
  "raum_band_label": "$1 billion to $5 billion",
  "total_employees": 36,
  "advisory_employees": 10,
  "client_count_bucket": "fewer_than_5_in_some_types",
  "clients_by_type": {
    "individuals": {
      "raum": 266805757.0,
      "count": 722
    },
    "state_municipal": {
      "raum": 7752707.0,
      "count": null,
      "fewer_than_5": true
    },
    "pension_profit_sharing": {
      "raum": 2979076.0,
      "count": null,
      "fewer_than_5": true
    },
    "high_net_worth_individuals": {
      "raum": 2548745734.0,
      "count": 687
    },
    "corporations_other_businesses": {
      "raum": 12866335.0,
      "count": 9
    }
  },
  "compensation_types": [
    "commissions",
    "fixed",
    "other",
    "percentage_of_aum"
  ],
  "advisory_activities": [
    "educational_seminars",
    "financial_planning",
    "portfolio_management_individuals"
  ],
  "wrap_fee_participant": false,
  "disclosure_yes_count": 0,
  "states_registered": [
    "AZ",
    "CA",
    "CT",
    "DE",
    "FL",
    "GA",
    "IL",
    "LA",
    "MA",
    "MD",
    "NC",
    "NH",
    "NJ",
    "NY",
    "OH",
    "PA",
    "SC",
    "TX",
    "VA",
    "WA"
  ],
  "websites": [
    "https://facebook.com/keyfinancialinc",
    "https://keyfinancialinc.com",
    "https://linkedin.com/company/key-financial-inc",
    "https://linkedin.com/in/frankmcaleer",
    "https://linkedin.com/in/keyfinancialinc",
    "https://linkedin.com/in/michael-brennan-cfp%C2%AE-a47a6ba7",
    "https://pattibrennan.com",
    "https://twitter.com/keyfininc",
    "https://vitalityhub.com",
    "https://youtube.com/channel/uc8yokpad6yiwea4bhvjtkma"
  ],
  "iapd_url": "https://adviserinfo.sec.gov/firm/summary/116240",
  "city_as_filed": "WEST CHESTER",
  "url": "https://advisorcensus.com/firm/key-financial-inc-west-chester-pa-116240",
  "display_name": "Key Financial, Inc.",
  "summary": "Key Financial, Inc. is an SEC-registered investment advisory firm in West Chester, PA, registered since 2016, reporting $1 billion to $5 billion in regulatory assets under management in its Form ADV filing dated July 17, 2026.",
  "citation": "AdvisorCensus. Key Financial, Inc. (CRD 116240): Form ADV filing data as of October 2026.",
  "registration_type_label": "SEC-registered investment adviser",
  "compensation_labels": [
    "A percentage of assets under your management",
    "Fixed fees (other than subscription fees)",
    "Commissions",
    "Other"
  ],
  "advisory_activity_labels": [
    "Financial planning services",
    "Portfolio management for individuals and/or small businesses",
    "Educational seminars/workshops"
  ],
  "quick_answers": [
    {
      "q": "How is Key Financial, Inc. compensated?",
      "a": "On its Form ADV (Item 5.E, October 2026), Key Financial, Inc. reports these compensation arrangements: a percentage of assets under its management; fixed fees (other than subscription fees); commissions; other."
    },
    {
      "q": "How much does Key Financial, Inc. charge?",
      "a": "Its Form ADV Part 2A brochure dated July 17, 2026 states: Subscription: $625 to $8,000 a quarter (planning fees). Fees can differ by service and may be negotiable; the brochure is the complete statement."
    },
    {
      "q": "Where is Key Financial, Inc. located?",
      "a": "Key Financial, Inc.'s principal office is in West Chester, PA, according to its Form ADV; the April 2026 filing also lists 1 other office (Schedule D, Section 1.F)."
    },
    {
      "q": "Is Key Financial, Inc. registered with the SEC or a state?",
      "a": "Key Financial, Inc. is an SEC-registered investment advisory firm, registered since 2016. Status as filed: Approved. CRD 116240."
    },
    {
      "q": "How much does Key Financial, Inc. manage?",
      "a": "Key Financial, Inc. reports $2,839,149,609 in regulatory assets under management in its Form ADV filing dated July 17, 2026 (90% discretionary)."
    },
    {
      "q": "How have Key Financial, Inc.'s assets and staff changed since 2021?",
      "a": "In the Form ADV data for Key Financial, Inc.: Regulatory assets under management: $1,476,906,293 in the October 2021 data and $2,839,149,609 in the October 2026 data, up 92%. Total employees: 25 in October 2021 and 36 in October 2026. Assets under management move with markets as well as with clients coming and going."
    },
    {
      "q": "What types of clients does Key Financial, Inc. serve?",
      "a": "By number of clients on Form ADV Item 5.D: individuals (other than high net worth individuals) (722); high net worth individuals (687); corporations or other businesses not listed above (9)."
    },
    {
      "q": "Which custodians does Key Financial, Inc. use?",
      "a": "Key Financial, Inc.'s most recent Form ADV filing (Schedule D, Section 5.K(3)) lists Pershing LLC as a custodian holding 10% or more of its separately managed account assets."
    },
    {
      "q": "Does Key Financial, Inc. report any disciplinary disclosures?",
      "a": "Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/116240"
    },
    {
      "q": "Does Key Financial, Inc. state an account minimum?",
      "a": "Its Form ADV Part 2A brochure dated July 17, 2026 says: \"KFI generally requires (with exceptions) a $500,000 assets under management minimum for new clients.\""
    },
    {
      "q": "What changed in Key Financial, Inc.'s recent Form ADV filings?",
      "a": "In the August 2026 filing data: No longer lists an office in Exton, PA."
    }
  ],
  "filing_history": [
    {
      "period": "2021-10-01",
      "regulatory_assets_under_management": 1476906293.0,
      "total_employees": 25,
      "filing_date": "2021-03-25"
    },
    {
      "period": "2022-10-01",
      "regulatory_assets_under_management": 1874023734.0,
      "total_employees": 29,
      "filing_date": "2022-09-29"
    },
    {
      "period": "2023-10-01",
      "regulatory_assets_under_management": 1752668690.0,
      "total_employees": 32,
      "filing_date": "2023-08-01"
    },
    {
      "period": "2024-10-01",
      "regulatory_assets_under_management": 2166191568.0,
      "total_employees": 29,
      "filing_date": "2024-03-15"
    },
    {
      "period": "2025-10-01",
      "regulatory_assets_under_management": 2457029591.0,
      "total_employees": 35,
      "filing_date": "2025-03-15"
    },
    {
      "period": "2026-10-01",
      "regulatory_assets_under_management": 2839149609.0,
      "total_employees": 36,
      "filing_date": "2026-07-17"
    }
  ],
  "recent_changes": [
    {
      "period": "2026-08-01",
      "period_label": "August 2026",
      "notes": [
        "No longer lists an office in Exton, PA."
      ]
    },
    {
      "period": "2026-04-01",
      "period_label": "April 2026",
      "notes": [
        "Regulatory assets under management went from $2,457,029,591 to $2,839,149,609 (+16%).",
        "Added an office in Exton, PA.",
        "No longer lists an office in West Chester, PA.",
        "Registered or notice-filed in AZ."
      ]
    }
  ],
  "fees_from_brochure": {
    "source": "Form ADV Part 2A brochure dated July 17, 2026",
    "provided_by_the_firm": false,
    "tiers": [],
    "flat_rate": null,
    "stated_range": null,
    "stated_maximum": null,
    "account_minimum": "$500,000",
    "account_minimum_may_be_waived": true,
    "minimum_annual_fee": null,
    "planning_fees": [
      "Subscription: $625 to $8,000 a quarter (planning fees)"
    ],
    "figures": [
      {
        "label": "Account minimum",
        "statements": [
          "Account minimum: $500,000 (the brochure says it may be waived or negotiated)"
        ],
        "quotes": [
          "KFI generally requires (with exceptions) a $500,000 assets under management minimum for new clients."
        ]
      },
      {
        "label": "Planning fee",
        "statements": [
          "Subscription: $625 to $8,000 a quarter (planning fees)"
        ],
        "quotes": [
          "Fees may range from $625.00 to $8,000.00 on a quarterly basis, and will depend on the complexity of client’s situation, number of outside accounts."
        ]
      }
    ],
    "values": {
      "tiers": [],
      "range_pct": null,
      "max_pct": null,
      "account_minimum": 500000.0,
      "minimum_annual_fee": null,
      "planning": [
        {
          "kind": "subscription",
          "amount": null,
          "min": 625.0,
          "max": 8000.0,
          "period": "quarterly",
          "service": "planning fees"
        }
      ]
    },
    "quotes": [
      "KFI generally requires (with exceptions) a $500,000 assets under management minimum for new clients.",
      "Fees may range from $625.00 to $8,000.00 on a quarterly basis, and will depend on the complexity of client’s situation, number of outside accounts."
    ],
    "note": "As stated in the firm's brochure; fees can differ by service and may be negotiable."
  },
  "custodians": [
    {
      "name": "Pershing LLC",
      "name_as_filed": "PERSHING LLC",
      "affiliated": false
    }
  ],
  "custodians_note": "Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.",
  "markdown_url": "https://advisorcensus.com/firm/key-financial-inc-west-chester-pa-116240.md",
  "clients": [
    {
      "type": "individuals",
      "label": "Individuals (other than high net worth individuals)",
      "count": 722,
      "fewer_than_5": false,
      "raum": 266805757.0
    },
    {
      "type": "high_net_worth_individuals",
      "label": "High net worth individuals",
      "count": 687,
      "fewer_than_5": false,
      "raum": 2548745734.0
    },
    {
      "type": "pension_profit_sharing",
      "label": "Pension and profit sharing plans (but not the plan participants or government pension plans)",
      "count": null,
      "fewer_than_5": true,
      "raum": 2979076.0
    },
    {
      "type": "state_municipal",
      "label": "State or municipal government entities (including government pension plans)",
      "count": null,
      "fewer_than_5": true,
      "raum": 7752707.0
    },
    {
      "type": "corporations_other_businesses",
      "label": "Corporations or other businesses not listed above",
      "count": 9,
      "fewer_than_5": false,
      "raum": 12866335.0
    }
  ],
  "disclosure_line": "Reports no disclosure items on Form ADV Item 11.",
  "disclosure_items": [],
  "indexable": true,
  "suppressed": false,
  "claimed": false,
  "enhanced": false,
  "provided_by_the_firm": null,
  "source": {
    "name": "Form ADV",
    "as_of": "2026-10-01",
    "iapd_url": "https://adviserinfo.sec.gov/firm/summary/116240",
    "operator": "BH Monitor Services, LLC",
    "license": "https://creativecommons.org/licenses/by/4.0/",
    "credit": "AdvisorCensus (advisorcensus.com), from SEC Form ADV data"
  }
}