# Kennon Financial

> Kennon Financial is an SEC-registered investment advisory firm in Sarasota, FL, registered since 2019, reporting $100 million to $500 million in regulatory assets under management in its Form ADV filing dated March 2, 2026.

- CRD: 301130
- Filed as: KENNON FINANCIAL
- Legal name: David Kennon Incorporated
- Registration: SEC-registered investment adviser (status as filed: Approved)
- Location: Sarasota, FL
- Filing period: October 2026
- Form ADV filing dated: March 2, 2026
- SEC record (IAPD): https://adviserinfo.sec.gov/firm/summary/301130
- AdvisorCensus page: https://advisorcensus.com/firm/kennon-financial-sarasota-fl-301130

## Quick answers

**How is Kennon Financial compensated?**
On its Form ADV (Item 5.E, October 2026), Kennon Financial reports these compensation arrangements: a percentage of assets under its management.

**Where is Kennon Financial located?**
Kennon Financial's principal office is in Sarasota, FL, according to its Form ADV.

**Is Kennon Financial registered with the SEC or a state?**
Kennon Financial is an SEC-registered investment advisory firm, registered since 2019. Status as filed: Approved. CRD 301130.

**How much does Kennon Financial manage?**
Kennon Financial reports $300,000,008 in regulatory assets under management in its Form ADV filing dated March 2, 2026 (100% discretionary).

**How have Kennon Financial's assets and staff changed since 2021?**
In the Form ADV data for Kennon Financial: Regulatory assets under management: $200,000,000 in the October 2021 data and $300,000,008 in the October 2026 data, up 50%. Total employees: 3 in October 2021 and 3 in October 2026. Assets under management move with markets as well as with clients coming and going.

**What types of clients does Kennon Financial serve?**
By number of clients on Form ADV Item 5.D: individuals (other than high net worth individuals) (660); high net worth individuals (81).

**Which custodians does Kennon Financial use?**
Kennon Financial's most recent Form ADV filing (Schedule D, Section 5.K(3)) lists Charles Schwab & Co., Inc. as a custodian holding 10% or more of its separately managed account assets.

**Does Kennon Financial report any disciplinary disclosures?**
Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/301130

**Does Kennon Financial state an account minimum?**
Its Form ADV Part 2A brochure dated March 2, 2026 says: "The Advisor generally will offer its services to individuals and does not have any minimum requirements for opening or maintaining an account."

**What changed in Kennon Financial's recent Form ADV filings?**
In the January 2026 filing data: No longer registered or notice-filed in LA.

## From the Form ADV filing

### Compensation (Item 5.E)
- A percentage of assets under your management

### Fees and minimums (Form ADV Part 2A brochure dated March 2, 2026)

- Account minimum: None

> The Advisor generally will offer its services to individuals and does not have any minimum requirements for opening or maintaining an account.

As stated in the firm's brochure. Fees can differ by service and may be negotiable.

### Custodians (Schedule D, Section 5.K(3))
- Charles Schwab & Co., Inc.

Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.

### Regulatory assets under management (Item 5.F)
- Total: $300,000,008
- Discretionary: $300,000,008
- Non-discretionary: $0

### Clients (Item 5.D)

| Client type | Clients | Assets |
| --- | --- | --- |
| Individuals (other than high net worth individuals) | 660 | $165,500,008 |
| High net worth individuals | 81 | $134,500,000 |

### Advisory services (Item 5.G)
- Portfolio management for individuals and/or small businesses

### Firm details
- Registered since: 2019 (7 years)
- Employees: 3 total, 1 performing advisory functions
- Wrap fee program participation: No
- States registered or notice-filed: FL, PA
- Disclosures (Item 11): Reports no disclosure items on Form ADV Item 11.

### Websites listed on Form ADV (Item 1.I)
- kennonfinancial.com
- Facebook @KennonFinancial

## Assets and staff over time

| Data period | Regulatory assets under management | Employees | Filing dated |
| --- | --- | --- | --- |
| October 2021 | $200,000,000 | 3 | January 21, 2021 |
| October 2022 | $242,000,000 | 3 | January 21, 2022 |
| October 2023 | $210,000,000 | 3 | January 10, 2023 |
| October 2024 | $245,000,000 | 3 | February 12, 2024 |
| October 2025 | $293,000,000 | 3 | March 17, 2025 |
| October 2026 | $300,000,008 | 3 | March 2, 2026 |

Regulatory assets under management: $200,000,000 in the October 2021 data and $300,000,008 in the October 2026 data, up 50%.
Total employees: 3 in October 2021 and 3 in October 2026.

## Changes in the filing (last 12 months)

### January 2026
- No longer registered or notice-filed in LA.

## Source

Form ADV as filed, October 2026. Values appear as filed. Cite as: AdvisorCensus. Kennon Financial (CRD 301130): Form ADV filing data as of October 2026.