# Keener Financial Planning

> Keener Financial Planning is an SEC-registered investment advisory firm in Keller, TX, registered since 2019, reporting $100 million to $500 million in regulatory assets under management in its Form ADV filing dated July 20, 2026.

- CRD: 147615
- Filed as: KEENER FINANCIAL PLANNING
- Legal name: Keener Financial Planning, LLC
- Registration: SEC-registered investment adviser (status as filed: Approved)
- Location: Keller, TX
- Filing period: October 2026
- Form ADV filing dated: July 20, 2026
- SEC record (IAPD): https://adviserinfo.sec.gov/firm/summary/147615
- AdvisorCensus page: https://advisorcensus.com/firm/keener-financial-planning-keller-tx-147615

## Quick answers

**How is Keener Financial Planning compensated?**
On its Form ADV (Item 5.E, October 2026), Keener Financial Planning reports these compensation arrangements: hourly charges; fixed fees (other than subscription fees).

**How much does Keener Financial Planning charge?**
Its Form ADV Part 2A brochure dated May 18, 2026 states: Hourly rate: $300 an hour (financial planning engagements led by a Firm Financial Planner); Hourly rate: $380 an hour (engagements led by the Firm Principal). Fees can differ by service and may be negotiable; the brochure is the complete statement.

**Where is Keener Financial Planning located?**
Keener Financial Planning's principal office is in Keller, TX, according to its Form ADV; the August 2026 filing also lists 1 other office (Schedule D, Section 1.F).

**Is Keener Financial Planning registered with the SEC or a state?**
Keener Financial Planning is an SEC-registered investment advisory firm, registered since 2019. Status as filed: Approved. CRD 147615.

**How much does Keener Financial Planning manage?**
Keener Financial Planning reports $479,022,059 in regulatory assets under management in its Form ADV filing dated July 20, 2026 (100% discretionary).

**How have Keener Financial Planning's assets and staff changed since 2021?**
In the Form ADV data for Keener Financial Planning: Regulatory assets under management: $191,313,952 in the October 2021 data and $479,022,059 in the October 2026 data, up 150%. Total employees: 7 in October 2021 and 12 in October 2026. Assets under management move with markets as well as with clients coming and going.

**What types of clients does Keener Financial Planning serve?**
By number of clients on Form ADV Item 5.D: high net worth individuals (144); individuals (other than high net worth individuals) (49); corporations or other businesses not listed above (4).

**Which custodians does Keener Financial Planning use?**
Keener Financial Planning's most recent Form ADV filing (Schedule D, Section 5.K(3)) lists Charles Schwab & Co., Inc. as a custodian holding 10% or more of its separately managed account assets.

**Does Keener Financial Planning report any disciplinary disclosures?**
Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/147615

**What changed in Keener Financial Planning's recent Form ADV filings?**
In the August 2026 filing data: Registered or notice-filed in MO, NE.

## From the Form ADV filing

### Compensation (Item 5.E)
- Hourly charges
- Fixed fees (other than subscription fees)

### Fees and minimums (Form ADV Part 2A brochure dated May 18, 2026)

- Hourly rate: $300 an hour (financial planning engagements led by a Firm Financial Planner)

> Financial planning fees are based on a rate of $300 per hour for engagements led by a Firm Financial Planner.

- Hourly rate: $380 an hour (engagements led by the Firm Principal)

> Engagements led by the Firm Principal are based on a rate of $380 per hour.

As stated in the firm's brochure. Fees can differ by service and may be negotiable.

### Custodians (Schedule D, Section 5.K(3))
- Charles Schwab & Co., Inc.

Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.

### Regulatory assets under management (Item 5.F)
- Total: $479,022,059
- Discretionary: $478,583,366
- Non-discretionary: $438,693

### Clients (Item 5.D)

| Client type | Clients | Assets |
| --- | --- | --- |
| Individuals (other than high net worth individuals) | 49 | $30,078,307 |
| High net worth individuals | 144 | $433,407,739 |
| Corporations or other businesses not listed above | 4 | $15,536,013 |

### Advisory services (Item 5.G)
- Financial planning services
- Portfolio management for individuals and/or small businesses
- Pension consulting services
- Educational seminars/workshops

### Firm details
- Registered since: 2019 (7 years)
- Employees: 12 total, 10 performing advisory functions
- Wrap fee program participation: No
- States registered or notice-filed: AR, AZ, CA, FL, GA, ID, IL, LA, MO, NC, NE, NH, NY, OK, PA, TN, TX, VA
- Disclosures (Item 11): Reports no disclosure items on Form ADV Item 11.

### Other offices (Schedule D, Section 1.F), as of the August 2026 filing
- Dallas, TX

### Websites listed on Form ADV (Item 1.I)
- keenerfinancial.com
- keenerfinancialplanning.com
- keenermoney.com
- objectivefinancialplanning.com
- Facebook @KEENERFINANCIAL
- Instagram @jean.keener
- LinkedIn @keener-financial-planning-llc
- X @KEENERFINANCIAL

## Assets and staff over time

| Data period | Regulatory assets under management | Employees | Filing dated |
| --- | --- | --- | --- |
| October 2021 | $191,313,952 | 7 | July 7, 2021 |
| October 2022 | $215,183,397 | 8 | June 26, 2022 |
| October 2023 | $221,706,574 | 9 | May 31, 2023 |
| October 2024 | $293,747,764 | 10 | August 28, 2024 |
| October 2025 | $362,780,822 | 11 | July 29, 2025 |
| October 2026 | $479,022,059 | 12 | July 20, 2026 |

Regulatory assets under management: $191,313,952 in the October 2021 data and $479,022,059 in the October 2026 data, up 150%.
Total employees: 7 in October 2021 and 12 in October 2026.

## Changes in the filing (last 12 months)

### August 2026
- Registered or notice-filed in MO, NE.

### June 2026
- Updated its list of owners and control persons (Schedule A).

### February 2026
- Employees performing advisory functions went from 9 to 10.
- Regulatory assets under management went from $362,780,822 to $479,022,059 (+32%).
- Registered or notice-filed in OK.

## Source

Form ADV as filed, October 2026. Values appear as filed. Cite as: AdvisorCensus. Keener Financial Planning (CRD 147615): Form ADV filing data as of October 2026.