{ "crd_number": 147615, "slug": "keener-financial-planning-keller-tx-147615", "primary_business_name": "KEENER FINANCIAL PLANNING", "legal_name": "KEENER FINANCIAL PLANNING, LLC", "dbas": [], "city": "Keller", "state": "TX", "country": "United States", "cbsa_code": "19100", "metro": { "cbsa_code": "19100", "common_name": "Dallas", "msa_name": "Dallas-Fort Worth-Arlington, TX", "path": "/advisors/tx/dallas" }, "registration_type": "sec", "registration_status": "Approved", "registration_date": "2019-04-30", "years_registered": 7, "period": "2026-10-01", "filing_date": "2026-07-20", "carried_forward": false, "raum_total": 479022059.0, "raum_discretionary": 478583366.0, "raum_non_discretionary": 438693.0, "raum_band": "100m_500m", "raum_band_label": "$100 million to $500 million", "total_employees": 12, "advisory_employees": 10, "client_count_bucket": null, "clients_by_type": { "individuals": { "raum": 30078307.0, "count": 49 }, "high_net_worth_individuals": { "raum": 433407739.0, "count": 144 }, "corporations_other_businesses": { "raum": 15536013.0, "count": 4 } }, "compensation_types": [ "fixed", "hourly" ], "advisory_activities": [ "educational_seminars", "financial_planning", "pension_consulting", "portfolio_management_individuals" ], "wrap_fee_participant": false, "disclosure_yes_count": 0, "states_registered": [ "AR", "AZ", "CA", "FL", "GA", "ID", "IL", "LA", "MO", "NC", "NE", "NH", "NY", "OK", "PA", "TN", "TX", "VA" ], "websites": [ "https://facebook.com/KEENERFINANCIAL", "https://instagram.com/jean.keener", "https://keenerfinancial.com", "https://keenerfinancialplanning.com", "https://keenermoney.com", "https://linkedin.com/company/keener-financial-planning-llc", "https://objectivefinancialplanning.com", "https://x.com/KEENERFINANCIAL" ], "iapd_url": "https://adviserinfo.sec.gov/firm/summary/147615", "city_as_filed": "KELLER", "url": "https://advisorcensus.com/firm/keener-financial-planning-keller-tx-147615", "display_name": "Keener Financial Planning", "summary": "Keener Financial Planning is an SEC-registered investment advisory firm in Keller, TX, registered since 2019, reporting $100 million to $500 million in regulatory assets under management in its Form ADV filing dated July 20, 2026.", "citation": "AdvisorCensus. Keener Financial Planning (CRD 147615): Form ADV filing data as of October 2026.", "registration_type_label": "SEC-registered investment adviser", "compensation_labels": [ "Hourly charges", "Fixed fees (other than subscription fees)" ], "advisory_activity_labels": [ "Financial planning services", "Portfolio management for individuals and/or small businesses", "Pension consulting services", "Educational seminars/workshops" ], "quick_answers": [ { "q": "How is Keener Financial Planning compensated?", "a": "On its Form ADV (Item 5.E, October 2026), Keener Financial Planning reports these compensation arrangements: hourly charges; fixed fees (other than subscription fees)." }, { "q": "Where is Keener Financial Planning located?", "a": "Keener Financial Planning's principal office is in Keller, TX, according to its Form ADV; the August 2026 filing also lists 1 other office (Schedule D, Section 1.F)." }, { "q": "Is Keener Financial Planning registered with the SEC or a state?", "a": "Keener Financial Planning is an SEC-registered investment advisory firm, registered since 2019. Status as filed: Approved. CRD 147615." }, { "q": "How much does Keener Financial Planning manage?", "a": "Keener Financial Planning reports $479,022,059 in regulatory assets under management in its Form ADV filing dated July 20, 2026 (100% discretionary)." }, { "q": "How have Keener Financial Planning's assets and staff changed since 2021?", "a": "In the Form ADV data for Keener Financial Planning: Regulatory assets under management: $191,313,952 in the October 2021 data and $479,022,059 in the October 2026 data, up 150%. Total employees: 7 in October 2021 and 12 in October 2026. Assets under management move with markets as well as with clients coming and going." }, { "q": "What types of clients does Keener Financial Planning serve?", "a": "By number of clients on Form ADV Item 5.D: high net worth individuals (144); individuals (other than high net worth individuals) (49); corporations or other businesses not listed above (4)." }, { "q": "Which custodians does Keener Financial Planning use?", "a": "Keener Financial Planning's most recent Form ADV filing (Schedule D, Section 5.K(3)) lists Charles Schwab & Co., Inc. as a custodian holding 10% or more of its separately managed account assets." }, { "q": "Does Keener Financial Planning report any disciplinary disclosures?", "a": "Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/147615" }, { "q": "What changed in Keener Financial Planning's recent Form ADV filings?", "a": "In the August 2026 filing data: Registered or notice-filed in MO, NE." } ], "filing_history": [ { "period": "2021-10-01", "regulatory_assets_under_management": 191313952.0, "total_employees": 7, "filing_date": "2021-07-07" }, { "period": "2022-10-01", "regulatory_assets_under_management": 215183397.0, "total_employees": 8, "filing_date": "2022-06-26" }, { "period": "2023-10-01", "regulatory_assets_under_management": 221706574.0, "total_employees": 9, "filing_date": "2023-05-31" }, { "period": "2024-10-01", "regulatory_assets_under_management": 293747764.0, "total_employees": 10, "filing_date": "2024-08-28" }, { "period": "2025-10-01", "regulatory_assets_under_management": 362780822.0, "total_employees": 11, "filing_date": "2025-07-29" }, { "period": "2026-10-01", "regulatory_assets_under_management": 479022059.0, "total_employees": 12, "filing_date": "2026-07-20" } ], "recent_changes": [ { "period": "2026-08-01", "period_label": "August 2026", "notes": [ "Registered or notice-filed in MO, NE." ] }, { "period": "2026-06-01", "period_label": "June 2026", "notes": [ "Updated its list of owners and control persons (Schedule A)." ] }, { "period": "2026-02-01", "period_label": "February 2026", "notes": [ "Employees performing advisory functions went from 9 to 10.", "Regulatory assets under management went from $362,780,822 to $479,022,059 (+32%).", "Registered or notice-filed in OK." ] } ], "fees_from_brochure": null, "custodians": [ { "name": "Charles Schwab & Co., Inc.", "name_as_filed": "CHARLES SCHWAB & CO., INC.", "affiliated": false } ], "custodians_note": "Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.", "markdown_url": "https://advisorcensus.com/firm/keener-financial-planning-keller-tx-147615.md", "clients": [ { "type": "individuals", "label": "Individuals (other than high net worth individuals)", "count": 49, "fewer_than_5": false, "raum": 30078307.0 }, { "type": "high_net_worth_individuals", "label": "High net worth individuals", "count": 144, "fewer_than_5": false, "raum": 433407739.0 }, { "type": "corporations_other_businesses", "label": "Corporations or other businesses not listed above", "count": 4, "fewer_than_5": false, "raum": 15536013.0 } ], "disclosure_line": "Reports no disclosure items on Form ADV Item 11.", "disclosure_items": [], "indexable": true, "suppressed": false, "claimed": false, "enhanced": false, "provided_by_the_firm": null, "source": { "name": "Form ADV", "as_of": "2026-10-01", "iapd_url": "https://adviserinfo.sec.gov/firm/summary/147615", "operator": "BH Monitor Services, LLC", "license": "https://creativecommons.org/licenses/by/4.0/", "credit": "AdvisorCensus (advisorcensus.com), from SEC Form ADV data" } }