{
  "crd_number": 127902,
  "slug": "keel-point-llc-huntsville-al-127902",
  "primary_business_name": "KEEL POINT, LLC",
  "legal_name": "KEEL POINT, LLC",
  "dbas": [
    "GRANITE FINANCIAL PARTNERS"
  ],
  "city": "Huntsville",
  "state": "AL",
  "country": "United States",
  "cbsa_code": "26620",
  "metro": {
    "cbsa_code": "26620",
    "common_name": "Huntsville",
    "msa_name": "Huntsville, AL",
    "path": "/advisors/al/huntsville"
  },
  "registration_type": "sec",
  "registration_status": "Approved",
  "registration_date": "2003-08-01",
  "years_registered": 23,
  "period": "2026-10-01",
  "filing_date": "2026-06-08",
  "carried_forward": false,
  "raum_total": 4073879507.0,
  "raum_discretionary": 3820050165.0,
  "raum_non_discretionary": 253829342.0,
  "raum_band": "1b_5b",
  "raum_band_label": "$1 billion to $5 billion",
  "total_employees": 92,
  "advisory_employees": 54,
  "client_count_bucket": "fewer_than_5_in_some_types",
  "clients_by_type": {
    "charitable": {
      "raum": 277943148.0,
      "count": 7
    },
    "individuals": {
      "raum": 198395205.0,
      "count": 714
    },
    "banking_thrift": {
      "raum": 0.0,
      "count": 0
    },
    "state_municipal": {
      "raum": 127346917.0,
      "count": 2,
      "fewer_than_5": true
    },
    "insurance_companies": {
      "raum": 0.0,
      "count": 0
    },
    "investment_companies": {
      "raum": 0.0,
      "count": 0
    },
    "pension_profit_sharing": {
      "raum": 11188943.0,
      "count": 6
    },
    "other_investment_advisers": {
      "raum": 0.0,
      "count": 0
    },
    "high_net_worth_individuals": {
      "raum": 3042341677.0,
      "count": 846
    },
    "pooled_investment_vehicles": {
      "raum": 420.0,
      "count": 1
    },
    "corporations_other_businesses": {
      "raum": 416663197.0,
      "count": 37
    },
    "business_development_companies": {
      "raum": 0.0,
      "count": 0
    },
    "sovereign_wealth_foreign_official": {
      "raum": 0.0,
      "count": 0
    }
  },
  "compensation_types": [
    "fixed",
    "hourly",
    "percentage_of_aum",
    "performance_based"
  ],
  "advisory_activities": [
    "financial_planning",
    "other",
    "portfolio_management_businesses_institutional",
    "portfolio_management_individuals",
    "portfolio_management_pooled_vehicles",
    "selection_of_other_advisers"
  ],
  "wrap_fee_participant": true,
  "disclosure_yes_count": 0,
  "states_registered": [
    "AL",
    "AR",
    "AZ",
    "CA",
    "CO",
    "CT",
    "DC",
    "DE",
    "FL",
    "GA",
    "IL",
    "KS",
    "KY",
    "LA",
    "MA",
    "MD",
    "ME",
    "MI",
    "MN",
    "MO",
    "MS",
    "MT",
    "NC",
    "NE",
    "NH",
    "NJ",
    "NM",
    "NY",
    "OH",
    "OK",
    "OR",
    "PA",
    "PR",
    "SC",
    "SD",
    "TN",
    "TX",
    "VA",
    "WA",
    "WI",
    "WV"
  ],
  "websites": [
    "https://facebook.com/KEELPOINTLLC",
    "https://facebook.com/gfpnh",
    "https://gfpnh.com",
    "https://keelpoint.com",
    "https://linkedin.com/COMPANY/KEELPOINT",
    "https://linkedin.com/company/granite-financial-partners/about",
    "https://youtube.com/channel/UC_crVntNL9RTWNRandJTZdw"
  ],
  "iapd_url": "https://adviserinfo.sec.gov/firm/summary/127902",
  "city_as_filed": "HUNTSVILLE",
  "url": "https://advisorcensus.com/firm/keel-point-llc-huntsville-al-127902",
  "display_name": "Keel Point, LLC",
  "summary": "Keel Point, LLC is an SEC-registered investment advisory firm in Huntsville, AL, registered since 2003, reporting $1 billion to $5 billion in regulatory assets under management in its Form ADV filing dated June 8, 2026.",
  "citation": "AdvisorCensus. Keel Point, LLC (CRD 127902): Form ADV filing data as of October 2026.",
  "registration_type_label": "SEC-registered investment adviser",
  "compensation_labels": [
    "A percentage of assets under your management",
    "Hourly charges",
    "Fixed fees (other than subscription fees)",
    "Performance-based fees"
  ],
  "advisory_activity_labels": [
    "Financial planning services",
    "Portfolio management for individuals and/or small businesses",
    "Portfolio management for pooled investment vehicles (other than investment companies)",
    "Portfolio management for businesses (other than small businesses) or institutional clients",
    "Selection of other advisers (including private fund managers)",
    "Other"
  ],
  "quick_answers": [
    {
      "q": "How is Keel Point, LLC compensated?",
      "a": "On its Form ADV (Item 5.E, October 2026), Keel Point, LLC reports these compensation arrangements: a percentage of assets under its management; hourly charges; fixed fees (other than subscription fees); performance-based fees."
    },
    {
      "q": "How much does Keel Point, LLC charge?",
      "a": "Its Form ADV Part 2A brochure dated June 8, 2026 states: Flat fee: $20,000 to $75,000 (Initial One-Time Set-up Fee); Subscription: $25,000 to $400,000 a year (Annual Family Office Fee). Fees can differ by service and may be negotiable; the brochure is the complete statement."
    },
    {
      "q": "Where is Keel Point, LLC located?",
      "a": "Keel Point, LLC's principal office is in Huntsville, AL, according to its Form ADV; the July 2026 filing also lists 8 other offices (Schedule D, Section 1.F)."
    },
    {
      "q": "Is Keel Point, LLC registered with the SEC or a state?",
      "a": "Keel Point, LLC is an SEC-registered investment advisory firm, registered since 2003. Status as filed: Approved. CRD 127902."
    },
    {
      "q": "How much does Keel Point, LLC manage?",
      "a": "Keel Point, LLC reports $4,073,879,507 in regulatory assets under management in its Form ADV filing dated June 8, 2026 (94% discretionary)."
    },
    {
      "q": "How have Keel Point, LLC's assets and staff changed since 2021?",
      "a": "In the Form ADV data for Keel Point, LLC: Regulatory assets under management: $2,617,731,024 in the October 2021 data and $4,073,879,507 in the October 2026 data, up 56%. Total employees: 66 in October 2021 and 92 in October 2026. Assets under management move with markets as well as with clients coming and going."
    },
    {
      "q": "What types of clients does Keel Point, LLC serve?",
      "a": "By number of clients on Form ADV Item 5.D: high net worth individuals (846); individuals (other than high net worth individuals) (714); corporations or other businesses not listed above (37)."
    },
    {
      "q": "Which custodians does Keel Point, LLC use?",
      "a": "Keel Point, LLC's most recent Form ADV filing (Schedule D, Section 5.K(3)) lists J.P. Morgan Securities LLC and National Financial Services LLC as custodians holding 10% or more of its separately managed account assets."
    },
    {
      "q": "Does Keel Point, LLC report any disciplinary disclosures?",
      "a": "Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/127902"
    },
    {
      "q": "What changed in Keel Point, LLC's recent Form ADV filings?",
      "a": "In the July 2026 filing data: Employees performing advisory functions went from 39 to 54. Regulatory assets under management went from $3,464,607,203 to $4,073,879,507 (+18%). Added an office in Amherst, NH. Added an office in Annapolis, MD. Added an office in Mobile, AL. No longer lists an office in Milford, NH. Registered or notice-filed in PR."
    }
  ],
  "filing_history": [
    {
      "period": "2021-10-01",
      "regulatory_assets_under_management": 2617731024.0,
      "total_employees": 66,
      "filing_date": "2021-04-06"
    },
    {
      "period": "2022-10-01",
      "regulatory_assets_under_management": 2914562596.0,
      "total_employees": 66,
      "filing_date": "2022-09-12"
    },
    {
      "period": "2023-10-01",
      "regulatory_assets_under_management": 2549034075.0,
      "total_employees": 83,
      "filing_date": "2023-09-05"
    },
    {
      "period": "2024-10-01",
      "regulatory_assets_under_management": 2940456131.0,
      "total_employees": 83,
      "filing_date": "2024-03-29"
    },
    {
      "period": "2025-10-01",
      "regulatory_assets_under_management": 3464607203.0,
      "total_employees": 76,
      "filing_date": "2025-05-29"
    },
    {
      "period": "2026-10-01",
      "regulatory_assets_under_management": 4073879507.0,
      "total_employees": 92,
      "filing_date": "2026-06-08"
    }
  ],
  "recent_changes": [
    {
      "period": "2026-07-01",
      "period_label": "July 2026",
      "notes": [
        "Employees performing advisory functions went from 39 to 54.",
        "Regulatory assets under management went from $3,464,607,203 to $4,073,879,507 (+18%).",
        "Added an office in Amherst, NH.",
        "Added an office in Annapolis, MD.",
        "Added an office in Mobile, AL.",
        "No longer lists an office in Milford, NH.",
        "Registered or notice-filed in PR."
      ]
    }
  ],
  "fees_from_brochure": {
    "source": "Form ADV Part 2A brochure dated June 8, 2026",
    "provided_by_the_firm": false,
    "tiers": [],
    "flat_rate": null,
    "stated_range": null,
    "stated_maximum": null,
    "account_minimum": null,
    "account_minimum_may_be_waived": false,
    "minimum_annual_fee": null,
    "planning_fees": [
      "Flat fee: $20,000 to $75,000 (Initial One-Time Set-up Fee)",
      "Subscription: $25,000 to $400,000 a year (Annual Family Office Fee)"
    ],
    "figures": [
      {
        "label": "Planning fee",
        "statements": [
          "Flat fee: $20,000 to $75,000 (Initial One-Time Set-up Fee)"
        ],
        "quotes": [
          "Initial One-Time Set-up Fee. Subject to the complexity of the client’s financial structure, the set-up fee ranges from $20,000 to $75,000."
        ]
      },
      {
        "label": "Planning fee",
        "statements": [
          "Subscription: $25,000 to $400,000 a year (Annual Family Office Fee)"
        ],
        "quotes": [
          "Annual Family Office Fee . Subject to the scope of the services provided and the complexity of the client’s financial structure, annual fees range from $25,000 to $400,000."
        ]
      }
    ],
    "values": {
      "tiers": [],
      "range_pct": null,
      "max_pct": null,
      "account_minimum": null,
      "minimum_annual_fee": null,
      "planning": [
        {
          "kind": "flat",
          "amount": null,
          "min": 20000.0,
          "max": 75000.0,
          "period": "one_time",
          "service": "Initial One-Time Set-up Fee"
        },
        {
          "kind": "subscription",
          "amount": null,
          "min": 25000.0,
          "max": 400000.0,
          "period": "annual",
          "service": "Annual Family Office Fee"
        }
      ]
    },
    "quotes": [
      "Initial One-Time Set-up Fee. Subject to the complexity of the client’s financial structure, the set-up fee ranges from $20,000 to $75,000.",
      "Annual Family Office Fee . Subject to the scope of the services provided and the complexity of the client’s financial structure, annual fees range from $25,000 to $400,000."
    ],
    "note": "As stated in the firm's brochure; fees can differ by service and may be negotiable."
  },
  "custodians": [
    {
      "name": "J.P. Morgan Securities LLC",
      "name_as_filed": "J.P. MORGAN SECURITIES LLC",
      "affiliated": false
    },
    {
      "name": "National Financial Services LLC",
      "name_as_filed": "NATIONAL FINANCIAL SERVICES LLC",
      "affiliated": false
    }
  ],
  "custodians_note": "Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.",
  "markdown_url": "https://advisorcensus.com/firm/keel-point-llc-huntsville-al-127902.md",
  "clients": [
    {
      "type": "individuals",
      "label": "Individuals (other than high net worth individuals)",
      "count": 714,
      "fewer_than_5": false,
      "raum": 198395205.0
    },
    {
      "type": "high_net_worth_individuals",
      "label": "High net worth individuals",
      "count": 846,
      "fewer_than_5": false,
      "raum": 3042341677.0
    },
    {
      "type": "banking_thrift",
      "label": "Banking or thrift institutions",
      "count": 0,
      "fewer_than_5": false,
      "raum": 0.0
    },
    {
      "type": "investment_companies",
      "label": "Investment companies",
      "count": 0,
      "fewer_than_5": false,
      "raum": 0.0
    },
    {
      "type": "business_development_companies",
      "label": "Business development companies",
      "count": 0,
      "fewer_than_5": false,
      "raum": 0.0
    },
    {
      "type": "pooled_investment_vehicles",
      "label": "Pooled investment vehicles (other than investment companies and business development companies)",
      "count": 1,
      "fewer_than_5": false,
      "raum": 420.0
    },
    {
      "type": "pension_profit_sharing",
      "label": "Pension and profit sharing plans (but not the plan participants or government pension plans)",
      "count": 6,
      "fewer_than_5": false,
      "raum": 11188943.0
    },
    {
      "type": "charitable",
      "label": "Charitable organizations",
      "count": 7,
      "fewer_than_5": false,
      "raum": 277943148.0
    },
    {
      "type": "state_municipal",
      "label": "State or municipal government entities (including government pension plans)",
      "count": 2,
      "fewer_than_5": true,
      "raum": 127346917.0
    },
    {
      "type": "other_investment_advisers",
      "label": "Other investment advisers",
      "count": 0,
      "fewer_than_5": false,
      "raum": 0.0
    },
    {
      "type": "insurance_companies",
      "label": "Insurance companies",
      "count": 0,
      "fewer_than_5": false,
      "raum": 0.0
    },
    {
      "type": "sovereign_wealth_foreign_official",
      "label": "Sovereign wealth funds and foreign official institutions",
      "count": 0,
      "fewer_than_5": false,
      "raum": 0.0
    },
    {
      "type": "corporations_other_businesses",
      "label": "Corporations or other businesses not listed above",
      "count": 37,
      "fewer_than_5": false,
      "raum": 416663197.0
    }
  ],
  "disclosure_line": "Reports no disclosure items on Form ADV Item 11.",
  "disclosure_items": [],
  "indexable": true,
  "suppressed": false,
  "claimed": false,
  "enhanced": false,
  "provided_by_the_firm": null,
  "source": {
    "name": "Form ADV",
    "as_of": "2026-10-01",
    "iapd_url": "https://adviserinfo.sec.gov/firm/summary/127902",
    "operator": "BH Monitor Services, LLC",
    "license": "https://creativecommons.org/licenses/by/4.0/",
    "credit": "AdvisorCensus (advisorcensus.com), from SEC Form ADV data"
  }
}