# K2 Financial Inc.

> K2 Financial Inc. is an SEC-registered investment advisory firm in Glendora, CA, registered since 2021, reporting $100 million to $500 million in regulatory assets under management in its Form ADV filing dated March 21, 2026.

- CRD: 300913
- Filed as: K2 FINANCIAL INC.
- Registration: SEC-registered investment adviser (status as filed: Approved)
- Location: Glendora, CA
- Filing period: October 2026
- Form ADV filing dated: March 21, 2026
- SEC record (IAPD): https://adviserinfo.sec.gov/firm/summary/300913
- AdvisorCensus page: https://advisorcensus.com/firm/k2-financial-inc-glendora-ca-300913

## Quick answers

**How is K2 Financial Inc. compensated?**
On its Form ADV (Item 5.E, October 2026), K2 Financial Inc. reports these compensation arrangements: a percentage of assets under its management; hourly charges; fixed fees (other than subscription fees).

**What does K2 Financial Inc.'s brochure say about its fees?**
Its Form ADV Part 2A brochure dated March 20, 2026 states: Asset-based fee: 0.5% to 1.35% a year (a range, as the brochure states it). Fees can differ by service and may be negotiable; the brochure is the complete statement.

**Where is K2 Financial Inc. located?**
K2 Financial Inc.'s principal office is in Glendora, CA, according to its Form ADV.

**Is K2 Financial Inc. registered with the SEC or a state?**
K2 Financial Inc. is an SEC-registered investment advisory firm, registered since 2021. Status as filed: Approved. CRD 300913.

**How much does K2 Financial Inc. manage?**
K2 Financial Inc. reports $191,647,642 in regulatory assets under management in its Form ADV filing dated March 21, 2026 (60% discretionary).

**How have K2 Financial Inc.'s assets and staff changed since 2021?**
In the Form ADV data for K2 Financial Inc.: Regulatory assets under management: $111,605,728 in the October 2021 data and $191,647,642 in the October 2026 data, up 72%. Total employees: 10 in October 2021 and 10 in October 2026. Assets under management move with markets as well as with clients coming and going.

**What types of clients does K2 Financial Inc. serve?**
By number of clients on Form ADV Item 5.D: individuals (other than high net worth individuals) (360); high net worth individuals (33).

**Which custodians does K2 Financial Inc. use?**
K2 Financial Inc.'s most recent Form ADV filing (Schedule D, Section 5.K(3)) lists Charles Schwab & Co., Inc. and SEI Investments Distribution Co. as custodians holding 10% or more of its separately managed account assets.

**Does K2 Financial Inc. report any disciplinary disclosures?**
Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/300913

**Does K2 Financial Inc. state an account minimum?**
Its Form ADV Part 2A brochure dated March 20, 2026 says: "K2 Financial generally does not impose a minimum relationship size."

**What changed in K2 Financial Inc.'s recent Form ADV filings?**
In the April 2026 filing data: Regulatory assets under management went from $161,882,394 to $191,647,642 (+18%). Registered or notice-filed in NV.

## From the Form ADV filing

### Compensation (Item 5.E)
- A percentage of assets under your management
- Hourly charges
- Fixed fees (other than subscription fees)

### Fees and minimums (Form ADV Part 2A brochure dated March 20, 2026)

- Asset-based fee: 0.5% to 1.35% a year (a range, as the brochure states it)

> Investment advisory fees typically range from 0.50% to 1.35% annually.

- Account minimum: None

> K2 Financial generally does not impose a minimum relationship size.

As stated in the firm's brochure. Fees can differ by service and may be negotiable.

### Custodians (Schedule D, Section 5.K(3))
- Charles Schwab & Co., Inc.
- SEI Investments Distribution Co.

Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.

### Regulatory assets under management (Item 5.F)
- Total: $191,647,642
- Discretionary: $114,514,435
- Non-discretionary: $77,133,207

### Clients (Item 5.D)

| Client type | Clients | Assets |
| --- | --- | --- |
| Individuals (other than high net worth individuals) | 360 | $124,109,068 |
| High net worth individuals | 33 | $67,261,818 |
| Charitable organizations | Fewer than 5 | $267,761 |
| Corporations or other businesses not listed above | Fewer than 5 | $8,995 |

### Advisory services (Item 5.G)
- Financial planning services
- Portfolio management for individuals and/or small businesses
- Pension consulting services
- Selection of other advisers (including private fund managers)

### Firm details
- Registered since: 2021 (5 years)
- Employees: 10 total, 8 performing advisory functions
- Wrap fee program participation: No
- States registered or notice-filed: CA, HI, NE, NV, TX
- Disclosures (Item 11): Reports no disclosure items on Form ADV Item 11.

### Websites listed on Form ADV (Item 1.I)
- k2financialpartners.com
- Facebook @k2financialpartners
- LinkedIn @k2financial
- LinkedIn @allison-kapadia-100538279
- LinkedIn @jacob-gorman-757aba16b
- LinkedIn @kevin-kurimoto-cfa-cfp®-m-s-965657140
- LinkedIn @matthew-phillips-profile
- LinkedIn @omar-velasco-ba740521b
- LinkedIn @rene-rodriguez-bb6b901
- LinkedIn @travis-bettfreund-8402238

## Assets and staff over time

| Data period | Regulatory assets under management | Employees | Filing dated |
| --- | --- | --- | --- |
| October 2021 | $111,605,728 | 10 | March 25, 2021 |
| October 2022 | $147,949,574 | 11 | March 31, 2022 |
| October 2023 | $145,293,687 | 12 | August 23, 2023 |
| October 2024 | $153,877,000 | 9 | February 13, 2024 |
| October 2025 | $161,882,394 | 10 | February 16, 2025 |
| October 2026 | $191,647,642 | 10 | March 21, 2026 |

Regulatory assets under management: $111,605,728 in the October 2021 data and $191,647,642 in the October 2026 data, up 72%.
Total employees: 10 in October 2021 and 10 in October 2026.

## Changes in the filing (last 12 months)

### April 2026
- Regulatory assets under management went from $161,882,394 to $191,647,642 (+18%).
- Registered or notice-filed in NV.

## Source

Form ADV as filed, October 2026. Values appear as filed. Cite as: AdvisorCensus. K2 Financial Inc. (CRD 300913): Form ADV filing data as of October 2026.