# JRM Investment Counsel.

> JRM Investment Counsel. is an SEC-registered investment advisory firm, registered since 2006, reporting $500 million to $1 billion in regulatory assets under management in its Form ADV filing dated March 31, 2026.

- CRD: 138004
- Filed as: JRM INVESTMENT COUNSEL.
- Legal name: JRM Investment Counsel, L.L.C.
- Registration: SEC-registered investment adviser (status as filed: Approved)
- Filing period: October 2026
- Form ADV filing dated: March 31, 2026
- SEC record (IAPD): https://adviserinfo.sec.gov/firm/summary/138004
- AdvisorCensus page: https://advisorcensus.com/firm/jrm-investment-counsel-138004

## Quick answers

**How is JRM Investment Counsel. compensated?**
On its Form ADV (Item 5.E, October 2026), JRM Investment Counsel. reports these compensation arrangements: a percentage of assets under its management.

**How much does JRM Investment Counsel. charge?**
Its Form ADV Part 2A brochure dated March 31, 2026 states: Up to $1,000,000: 0.75% a year; $1,000,001 to $5,000,000: 0.6% a year; $5,000,001 to $20,000,000: 0.5% a year; $20,000,001 to $50,000,000: 0.4% a year; Above $50,000,001: 0.3% a year. Fees can differ by service and may be negotiable; the brochure is the complete statement.

**Is JRM Investment Counsel. registered with the SEC or a state?**
JRM Investment Counsel. is an SEC-registered investment advisory firm, registered since 2006. Status as filed: Approved. CRD 138004.

**How much does JRM Investment Counsel. manage?**
JRM Investment Counsel. reports $649,447,297 in regulatory assets under management in its Form ADV filing dated March 31, 2026 (100% discretionary).

**How have JRM Investment Counsel.'s assets and staff changed since 2021?**
In the Form ADV data for JRM Investment Counsel.: Regulatory assets under management: $631,051,577 in the October 2021 data and $649,447,297 in the October 2026 data, up 3%. Total employees: 3 in October 2021 and 3 in October 2026. Assets under management move with markets as well as with clients coming and going.

**What types of clients does JRM Investment Counsel. serve?**
By number of clients on Form ADV Item 5.D: high net worth individuals (54); individuals (other than high net worth individuals) (21).

**Which custodians does JRM Investment Counsel. use?**
JRM Investment Counsel.'s most recent Form ADV filing (Schedule D, Section 5.K(3)) lists Charles Schwab & Co., Inc. as a custodian holding 10% or more of its separately managed account assets.

**Does JRM Investment Counsel. report any disciplinary disclosures?**
Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/138004

**What changed in JRM Investment Counsel.'s recent Form ADV filings?**
In the April 2026 filing data: Regulatory assets under management went from $545,252,105 to $649,447,297 (+19%).

## From the Form ADV filing

### Compensation (Item 5.E)
- A percentage of assets under your management

### Fees and minimums (Form ADV Part 2A brochure dated March 31, 2026)

- Up to $1,000,000: 0.75% a year
- $1,000,001 to $5,000,000: 0.6% a year
- $5,000,001 to $20,000,000: 0.5% a year
- $20,000,001 to $50,000,000: 0.4% a year
- Above $50,000,001: 0.3% a year

> Our standard tiered fee schedule is:

> Assets Under Management Annual Fee From To % $0 $1,000,000 0.75% $1,000,001 $5,000,000 0.60% $5,000,001 $20,000,000 0.50% $20,000,001 $50,000,000 0.40% $50,000,001 + 0.30%

As stated in the firm's brochure. Fees can differ by service and may be negotiable.

### Custodians (Schedule D, Section 5.K(3))
- Charles Schwab & Co., Inc.

Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.

### Regulatory assets under management (Item 5.F)
- Total: $649,447,297
- Discretionary: $649,447,297
- Non-discretionary: $0

### Clients (Item 5.D)

| Client type | Clients | Assets |
| --- | --- | --- |
| Individuals (other than high net worth individuals) | 21 | $5,226,564 |
| High net worth individuals | 54 | $284,342,021 |
| Pension and profit sharing plans (but not the plan participants or government pension plans) | Fewer than 5 | $1,100,928 |
| Corporations or other businesses not listed above | Fewer than 5 | $358,683,040 |
| Other | Fewer than 5 | $94,744 |

### Advisory services (Item 5.G)
- Financial planning services
- Portfolio management for individuals and/or small businesses
- Portfolio management for businesses (other than small businesses) or institutional clients

### Firm details
- Registered since: 2006 (20 years)
- Employees: 3 total, 3 performing advisory functions
- Wrap fee program participation: No
- States registered or notice-filed: IA, NE, TX
- Disclosures (Item 11): Reports no disclosure items on Form ADV Item 11.

### Websites listed on Form ADV (Item 1.I)
- jrminvestmentcounsel.com

## Assets and staff over time

| Data period | Regulatory assets under management | Employees | Filing dated |
| --- | --- | --- | --- |
| October 2021 | $631,051,577 | 3 | May 21, 2021 |
| October 2022 | $812,219,049 | 3 | March 28, 2022 |
| October 2023 | $709,041,316 | 3 | March 31, 2023 |
| October 2024 | $742,010,720 | 3 | March 22, 2024 |
| October 2025 | $545,252,105 | 3 | March 27, 2025 |
| October 2026 | $649,447,297 | 3 | March 31, 2026 |

Regulatory assets under management: $631,051,577 in the October 2021 data and $649,447,297 in the October 2026 data, up 3%.
Total employees: 3 in October 2021 and 3 in October 2026.

## Changes in the filing (last 12 months)

### April 2026
- Regulatory assets under management went from $545,252,105 to $649,447,297 (+19%).

## Source

Form ADV as filed, October 2026. Values appear as filed. Cite as: AdvisorCensus. JRM Investment Counsel. (CRD 138004): Form ADV filing data as of October 2026.