{
  "crd_number": 138004,
  "slug": "jrm-investment-counsel-138004",
  "primary_business_name": "JRM INVESTMENT COUNSEL.",
  "legal_name": "JRM INVESTMENT COUNSEL, L.L.C.",
  "dbas": [],
  "city": null,
  "state": null,
  "country": null,
  "cbsa_code": null,
  "metro": null,
  "registration_type": "sec",
  "registration_status": "Approved",
  "registration_date": "2006-01-30",
  "years_registered": 20,
  "period": "2026-10-01",
  "filing_date": "2026-03-31",
  "carried_forward": false,
  "raum_total": 649447297.0,
  "raum_discretionary": 649447297.0,
  "raum_non_discretionary": 0.0,
  "raum_band": "500m_1b",
  "raum_band_label": "$500 million to $1 billion",
  "total_employees": 3,
  "advisory_employees": 3,
  "client_count_bucket": "fewer_than_5_in_some_types",
  "clients_by_type": {
    "other": {
      "raum": 94744.0,
      "count": null,
      "description": "FAMILY LIMITED PARTNERSHIP",
      "fewer_than_5": true
    },
    "individuals": {
      "raum": 5226564.0,
      "count": 21
    },
    "pension_profit_sharing": {
      "raum": 1100928.0,
      "count": null,
      "fewer_than_5": true
    },
    "high_net_worth_individuals": {
      "raum": 284342021.0,
      "count": 54
    },
    "corporations_other_businesses": {
      "raum": 358683040.0,
      "count": null,
      "fewer_than_5": true
    }
  },
  "compensation_types": [
    "percentage_of_aum"
  ],
  "advisory_activities": [
    "financial_planning",
    "portfolio_management_businesses_institutional",
    "portfolio_management_individuals"
  ],
  "wrap_fee_participant": false,
  "disclosure_yes_count": 0,
  "states_registered": [
    "IA",
    "NE",
    "TX"
  ],
  "websites": [
    "https://jrminvestmentcounsel.com"
  ],
  "iapd_url": "https://adviserinfo.sec.gov/firm/summary/138004",
  "city_as_filed": null,
  "url": "https://advisorcensus.com/firm/jrm-investment-counsel-138004",
  "display_name": "JRM Investment Counsel.",
  "summary": "JRM Investment Counsel. is an SEC-registered investment advisory firm, registered since 2006, reporting $500 million to $1 billion in regulatory assets under management in its Form ADV filing dated March 31, 2026.",
  "citation": "AdvisorCensus. JRM Investment Counsel. (CRD 138004): Form ADV filing data as of October 2026.",
  "registration_type_label": "SEC-registered investment adviser",
  "compensation_labels": [
    "A percentage of assets under your management"
  ],
  "advisory_activity_labels": [
    "Financial planning services",
    "Portfolio management for individuals and/or small businesses",
    "Portfolio management for businesses (other than small businesses) or institutional clients"
  ],
  "quick_answers": [
    {
      "q": "How is JRM Investment Counsel. compensated?",
      "a": "On its Form ADV (Item 5.E, October 2026), JRM Investment Counsel. reports these compensation arrangements: a percentage of assets under its management."
    },
    {
      "q": "How much does JRM Investment Counsel. charge?",
      "a": "Its Form ADV Part 2A brochure dated March 31, 2026 states: Up to $1,000,000: 0.75% a year; $1,000,001 to $5,000,000: 0.6% a year; $5,000,001 to $20,000,000: 0.5% a year; $20,000,001 to $50,000,000: 0.4% a year; Above $50,000,001: 0.3% a year. Fees can differ by service and may be negotiable; the brochure is the complete statement."
    },
    {
      "q": "Is JRM Investment Counsel. registered with the SEC or a state?",
      "a": "JRM Investment Counsel. is an SEC-registered investment advisory firm, registered since 2006. Status as filed: Approved. CRD 138004."
    },
    {
      "q": "How much does JRM Investment Counsel. manage?",
      "a": "JRM Investment Counsel. reports $649,447,297 in regulatory assets under management in its Form ADV filing dated March 31, 2026 (100% discretionary)."
    },
    {
      "q": "How have JRM Investment Counsel.'s assets and staff changed since 2021?",
      "a": "In the Form ADV data for JRM Investment Counsel.: Regulatory assets under management: $631,051,577 in the October 2021 data and $649,447,297 in the October 2026 data, up 3%. Total employees: 3 in October 2021 and 3 in October 2026. Assets under management move with markets as well as with clients coming and going."
    },
    {
      "q": "What types of clients does JRM Investment Counsel. serve?",
      "a": "By number of clients on Form ADV Item 5.D: high net worth individuals (54); individuals (other than high net worth individuals) (21)."
    },
    {
      "q": "Which custodians does JRM Investment Counsel. use?",
      "a": "JRM Investment Counsel.'s most recent Form ADV filing (Schedule D, Section 5.K(3)) lists Charles Schwab & Co., Inc. as a custodian holding 10% or more of its separately managed account assets."
    },
    {
      "q": "Does JRM Investment Counsel. report any disciplinary disclosures?",
      "a": "Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/138004"
    },
    {
      "q": "What changed in JRM Investment Counsel.'s recent Form ADV filings?",
      "a": "In the April 2026 filing data: Regulatory assets under management went from $545,252,105 to $649,447,297 (+19%)."
    }
  ],
  "filing_history": [
    {
      "period": "2021-10-01",
      "regulatory_assets_under_management": 631051577.0,
      "total_employees": 3,
      "filing_date": "2021-05-21"
    },
    {
      "period": "2022-10-01",
      "regulatory_assets_under_management": 812219049.0,
      "total_employees": 3,
      "filing_date": "2022-03-28"
    },
    {
      "period": "2023-10-01",
      "regulatory_assets_under_management": 709041316.0,
      "total_employees": 3,
      "filing_date": "2023-03-31"
    },
    {
      "period": "2024-10-01",
      "regulatory_assets_under_management": 742010720.0,
      "total_employees": 3,
      "filing_date": "2024-03-22"
    },
    {
      "period": "2025-10-01",
      "regulatory_assets_under_management": 545252105.0,
      "total_employees": 3,
      "filing_date": "2025-03-27"
    },
    {
      "period": "2026-10-01",
      "regulatory_assets_under_management": 649447297.0,
      "total_employees": 3,
      "filing_date": "2026-03-31"
    }
  ],
  "recent_changes": [
    {
      "period": "2026-04-01",
      "period_label": "April 2026",
      "notes": [
        "Regulatory assets under management went from $545,252,105 to $649,447,297 (+19%)."
      ]
    }
  ],
  "fees_from_brochure": {
    "source": "Form ADV Part 2A brochure dated March 31, 2026",
    "provided_by_the_firm": false,
    "tiers": [
      {
        "band": "Up to $1,000,000",
        "rate": "0.75%"
      },
      {
        "band": "$1,000,001 to $5,000,000",
        "rate": "0.6%"
      },
      {
        "band": "$5,000,001 to $20,000,000",
        "rate": "0.5%"
      },
      {
        "band": "$20,000,001 to $50,000,000",
        "rate": "0.4%"
      },
      {
        "band": "Above $50,000,001",
        "rate": "0.3%"
      }
    ],
    "flat_rate": null,
    "stated_range": null,
    "stated_maximum": null,
    "account_minimum": null,
    "account_minimum_may_be_waived": false,
    "minimum_annual_fee": null,
    "planning_fees": [],
    "figures": [
      {
        "label": "Fee schedule",
        "statements": [
          "Up to $1,000,000: 0.75% a year",
          "$1,000,001 to $5,000,000: 0.6% a year",
          "$5,000,001 to $20,000,000: 0.5% a year",
          "$20,000,001 to $50,000,000: 0.4% a year",
          "Above $50,000,001: 0.3% a year"
        ],
        "quotes": [
          "Our standard tiered fee schedule is:",
          "Assets Under Management Annual Fee\nFrom To %\n$0 $1,000,000 0.75%\n$1,000,001 $5,000,000 0.60%\n$5,000,001 $20,000,000 0.50%\n$20,000,001 $50,000,000 0.40%\n$50,000,001 + 0.30%"
        ]
      }
    ],
    "values": {
      "tiers": [
        {
          "min": 0.0,
          "max": 1000000.0,
          "rate_pct": 0.75
        },
        {
          "min": 1000001.0,
          "max": 5000000.0,
          "rate_pct": 0.6
        },
        {
          "min": 5000001.0,
          "max": 20000000.0,
          "rate_pct": 0.5
        },
        {
          "min": 20000001.0,
          "max": 50000000.0,
          "rate_pct": 0.4
        },
        {
          "min": 50000001.0,
          "max": null,
          "rate_pct": 0.3
        }
      ],
      "range_pct": null,
      "max_pct": null,
      "account_minimum": null,
      "minimum_annual_fee": null,
      "planning": []
    },
    "quotes": [
      "Our standard tiered fee schedule is:",
      "Assets Under Management Annual Fee\nFrom To %\n$0 $1,000,000 0.75%\n$1,000,001 $5,000,000 0.60%\n$5,000,001 $20,000,000 0.50%\n$20,000,001 $50,000,000 0.40%\n$50,000,001 + 0.30%"
    ],
    "note": "As stated in the firm's brochure; fees can differ by service and may be negotiable."
  },
  "custodians": [
    {
      "name": "Charles Schwab & Co., Inc.",
      "name_as_filed": "CHARLES SCHWAB & CO., INC.",
      "affiliated": false
    }
  ],
  "custodians_note": "Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.",
  "markdown_url": "https://advisorcensus.com/firm/jrm-investment-counsel-138004.md",
  "clients": [
    {
      "type": "individuals",
      "label": "Individuals (other than high net worth individuals)",
      "count": 21,
      "fewer_than_5": false,
      "raum": 5226564.0
    },
    {
      "type": "high_net_worth_individuals",
      "label": "High net worth individuals",
      "count": 54,
      "fewer_than_5": false,
      "raum": 284342021.0
    },
    {
      "type": "pension_profit_sharing",
      "label": "Pension and profit sharing plans (but not the plan participants or government pension plans)",
      "count": null,
      "fewer_than_5": true,
      "raum": 1100928.0
    },
    {
      "type": "corporations_other_businesses",
      "label": "Corporations or other businesses not listed above",
      "count": null,
      "fewer_than_5": true,
      "raum": 358683040.0
    },
    {
      "type": "other",
      "label": "Other",
      "count": null,
      "fewer_than_5": true,
      "raum": 94744.0
    }
  ],
  "disclosure_line": "Reports no disclosure items on Form ADV Item 11.",
  "disclosure_items": [],
  "indexable": true,
  "suppressed": false,
  "claimed": false,
  "enhanced": false,
  "provided_by_the_firm": null,
  "source": {
    "name": "Form ADV",
    "as_of": "2026-10-01",
    "iapd_url": "https://adviserinfo.sec.gov/firm/summary/138004",
    "operator": "BH Monitor Services, LLC",
    "license": "https://creativecommons.org/licenses/by/4.0/",
    "credit": "AdvisorCensus (advisorcensus.com), from SEC Form ADV data"
  }
}