# Journey Financial Group, Inc.

> Journey Financial Group, Inc. is an SEC-registered investment advisory firm in Buffalo Grove, IL, registered since 2014, reporting $100 million to $500 million in regulatory assets under management in its Form ADV filing dated March 24, 2026.

- CRD: 123565
- Filed as: JOURNEY FINANCIAL GROUP, INC.
- Registration: SEC-registered investment adviser (status as filed: Approved)
- Location: Buffalo Grove, IL
- Filing period: October 2026
- Form ADV filing dated: March 24, 2026
- SEC record (IAPD): https://adviserinfo.sec.gov/firm/summary/123565
- AdvisorCensus page: https://advisorcensus.com/firm/journey-financial-group-inc-buffalo-grove-il-123565

## Quick answers

**How is Journey Financial Group, Inc. compensated?**
On its Form ADV (Item 5.E, October 2026), Journey Financial Group, Inc. reports these compensation arrangements: a percentage of assets under its management; hourly charges; fixed fees (other than subscription fees).

**Where is Journey Financial Group, Inc. located?**
Journey Financial Group, Inc.'s principal office is in Buffalo Grove, IL, according to its Form ADV.

**Is Journey Financial Group, Inc. registered with the SEC or a state?**
Journey Financial Group, Inc. is an SEC-registered investment advisory firm, registered since 2014. Status as filed: Approved. CRD 123565.

**How much does Journey Financial Group, Inc. manage?**
Journey Financial Group, Inc. reports $336,499,623 in regulatory assets under management in its Form ADV filing dated March 24, 2026 (100% discretionary).

**How have Journey Financial Group, Inc.'s assets and staff changed since 2021?**
In the Form ADV data for Journey Financial Group, Inc.: Regulatory assets under management: $205,000,000 in the October 2021 data and $336,499,623 in the October 2026 data, up 64%. Total employees: 7 in October 2021 and 7 in October 2026. Assets under management move with markets as well as with clients coming and going.

**What types of clients does Journey Financial Group, Inc. serve?**
By number of clients on Form ADV Item 5.D: individuals (other than high net worth individuals) (214); high net worth individuals (109); corporations or other businesses not listed above (7).

**Which custodians does Journey Financial Group, Inc. use?**
Journey Financial Group, Inc.'s most recent Form ADV filing (Schedule D, Section 5.K(3)) lists Charles Schwab & Co., Inc. as a custodian holding 10% or more of its separately managed account assets.

**Does Journey Financial Group, Inc. report any disciplinary disclosures?**
Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/123565

**Does Journey Financial Group, Inc. state an account minimum?**
Its Form ADV Part 2A brochure dated March 24, 2026 says: "JFG will generally require you to deposit a minimum of $50,000 (cash or securities). However, under certain circumstances, JFG can waive the minimum account size requirement and accept accounts less than $50,000."

**What changed in Journey Financial Group, Inc.'s recent Form ADV filings?**
In the April 2026 filing data: Employees performing advisory functions went from 7 to 6. Regulatory assets under management went from $276,837,194 to $336,499,623 (+22%). Registered or notice-filed in NC, TN.

## From the Form ADV filing

### Compensation (Item 5.E)
- A percentage of assets under your management
- Hourly charges
- Fixed fees (other than subscription fees)

### Fees and minimums (Form ADV Part 2A brochure dated March 24, 2026)

- Account minimum: $50,000 (the brochure says it may be waived or negotiated)

> JFG will generally require you to deposit a minimum of $50,000 (cash or securities). However, under certain circumstances, JFG can waive the minimum account size requirement and accept accounts less than $50,000.

As stated in the firm's brochure. Fees can differ by service and may be negotiable.

### Custodians (Schedule D, Section 5.K(3))
- Charles Schwab & Co., Inc.

Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.

### Regulatory assets under management (Item 5.F)
- Total: $336,499,623
- Discretionary: $336,499,623
- Non-discretionary: $0

### Clients (Item 5.D)

| Client type | Clients | Assets |
| --- | --- | --- |
| Individuals (other than high net worth individuals) | 214 | $65,963,509 |
| High net worth individuals | 109 | $268,250,832 |
| Corporations or other businesses not listed above | 7 | $2,285,282 |

### Advisory services (Item 5.G)
- Financial planning services
- Portfolio management for individuals and/or small businesses

### Firm details
- Registered since: 2014 (12 years)
- Employees: 7 total, 6 performing advisory functions
- Wrap fee program participation: No
- States registered or notice-filed: AZ, CA, CO, FL, IL, IN, ME, MN, MO, NC, NH, TN, TX, WI
- Disclosures (Item 11): Reports no disclosure items on Form ADV Item 11.

### Websites listed on Form ADV (Item 1.I)
- [jfgplan.com](https://jfgplan.com)

## Assets and staff over time

| Data period | Regulatory assets under management | Employees | Filing dated |
| --- | --- | --- | --- |
| October 2021 | $205,000,000 | 7 | February 25, 2021 |
| October 2022 | $246,535,449 | 6 | September 8, 2022 |
| October 2023 | $201,618,346 | 8 | July 26, 2023 |
| October 2024 | $236,023,921 | 8 | June 20, 2024 |
| October 2025 | $276,837,194 | 8 | March 28, 2025 |
| October 2026 | $336,499,623 | 7 | March 24, 2026 |

Regulatory assets under management: $205,000,000 in the October 2021 data and $336,499,623 in the October 2026 data, up 64%.
Total employees: 7 in October 2021 and 7 in October 2026.

## Changes in the filing (last 12 months)

### April 2026
- Employees performing advisory functions went from 7 to 6.
- Regulatory assets under management went from $276,837,194 to $336,499,623 (+22%).
- Registered or notice-filed in NC, TN.

## Source

Form ADV as filed, October 2026. Values appear as filed. Cite as: AdvisorCensus. Journey Financial Group, Inc. (CRD 123565): Form ADV filing data as of October 2026.