# Journey Advisory Group, LLC

> Journey Advisory Group, LLC is an SEC-registered investment advisory firm in Covington, KY, registered since 2014, reporting $1 billion to $5 billion in regulatory assets under management in its Form ADV filing dated August 21, 2026.

- CRD: 171919
- Filed as: JOURNEY ADVISORY GROUP, LLC
- Registration: SEC-registered investment adviser (status as filed: Approved)
- Location: Covington, KY
- Filing period: October 2026
- Form ADV filing dated: August 21, 2026
- SEC record (IAPD): https://adviserinfo.sec.gov/firm/summary/171919
- AdvisorCensus page: https://advisorcensus.com/firm/journey-advisory-group-llc-covington-ky-171919

## Quick answers

**How is Journey Advisory Group, LLC compensated?**
On its Form ADV (Item 5.E, October 2026), Journey Advisory Group, LLC reports these compensation arrangements: a percentage of assets under its management; hourly charges; fixed fees (other than subscription fees).

**Where is Journey Advisory Group, LLC located?**
Journey Advisory Group, LLC's principal office is in Covington, KY, according to its Form ADV; the September 2026 filing also lists 2 other offices (Schedule D, Section 1.F).

**Is Journey Advisory Group, LLC registered with the SEC or a state?**
Journey Advisory Group, LLC is an SEC-registered investment advisory firm, registered since 2014. Status as filed: Approved. CRD 171919.

**How much does Journey Advisory Group, LLC manage?**
Journey Advisory Group, LLC reports $1,654,120,334 in regulatory assets under management in its Form ADV filing dated August 21, 2026 (99% discretionary).

**How have Journey Advisory Group, LLC's assets and staff changed since 2021?**
In the Form ADV data for Journey Advisory Group, LLC: Regulatory assets under management: $647,445,977 in the October 2021 data and $1,654,120,334 in the October 2026 data, up 155%. Total employees: 20 in October 2021 and 31 in October 2026. Assets under management move with markets as well as with clients coming and going.

**What types of clients does Journey Advisory Group, LLC serve?**
By number of clients on Form ADV Item 5.D: individuals (other than high net worth individuals) (522); high net worth individuals (337); charitable organizations (11).

**Which custodians does Journey Advisory Group, LLC use?**
Journey Advisory Group, LLC's most recent Form ADV filing (Schedule D, Section 5.K(3)) lists Charles Schwab & Co., Inc. and Interactive Brokers LLC as custodians holding 10% or more of its separately managed account assets.

**Does Journey Advisory Group, LLC report any disciplinary disclosures?**
Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/171919

**Does Journey Advisory Group, LLC state an account minimum?**
Its Form ADV Part 2A brochure dated March 12, 2026 says: "Generally, a minimum of $50,000.00 of assets under management is required for this service." "Journey may, at its discretion, combine family accounts to meet the account size minimum, or reduce or waive the account minimum requirements."

**What changed in Journey Advisory Group, LLC's recent Form ADV filings?**
In the September 2026 filing data: Registered or notice-filed in TN. Updated its list of owners and control persons (Schedule A).

## From the Form ADV filing

### Compensation (Item 5.E)
- A percentage of assets under your management
- Hourly charges
- Fixed fees (other than subscription fees)

### Fees and minimums (Form ADV Part 2A brochure dated March 12, 2026)

- Account minimum: $50,000 (the brochure says it may be waived or negotiated)

> Generally, a minimum of $50,000.00 of assets under management is required for this service.

> Journey may, at its discretion, combine family accounts to meet the account size minimum, or reduce or waive the account minimum requirements.

As stated in the firm's brochure. Fees can differ by service and may be negotiable.

### Custodians (Schedule D, Section 5.K(3))
- Charles Schwab & Co., Inc.
- Interactive Brokers LLC

Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.

### Regulatory assets under management (Item 5.F)
- Total: $1,654,120,334
- Discretionary: $1,634,084,123
- Non-discretionary: $20,036,211

### Clients (Item 5.D)

| Client type | Clients | Assets |
| --- | --- | --- |
| Individuals (other than high net worth individuals) | 522 | $150,070,063 |
| High net worth individuals | 337 | $1,440,889,901 |
| Pooled investment vehicles (other than investment companies and business development companies) | 1 | $39,197 |
| Pension and profit sharing plans (but not the plan participants or government pension plans) | 7 | $11,312,180 |
| Charitable organizations | 11 | $27,146,249 |
| Corporations or other businesses not listed above | 10 | $24,662,744 |

### Advisory services (Item 5.G)
- Financial planning services
- Portfolio management for individuals and/or small businesses
- Pension consulting services
- Educational seminars/workshops

### Firm details
- Registered since: 2014 (12 years)
- Employees: 31 total, 15 performing advisory functions
- Wrap fee program participation: No
- States registered or notice-filed: CA, CO, FL, GA, IL, IN, KY, LA, MI, NC, NH, NY, OH, PA, SC, TN, TX, WA, WI, WV
- Disclosures (Item 11): Reports no disclosure items on Form ADV Item 11.

### Other offices (Schedule D, Section 1.F), as of the September 2026 filing
- Cincinnati, OH
- Dayton, OH

### Websites listed on Form ADV (Item 1.I)
- discover.journeyadvisory.group/retirement-readiness
- discover.journeyadvisory.group/switch-kit-form-2
- journeyadvisory.group
- Facebook @journeyadvisorygroup
- Instagram @journeyadvisorygroup
- LinkedIn @journeyadvisorygroup
- X @JourneyAdvisors
- YouTube @journeyadvisorygroup4049

## Assets and staff over time

| Data period | Regulatory assets under management | Employees | Filing dated |
| --- | --- | --- | --- |
| October 2021 | $647,445,977 | 20 | September 3, 2021 |
| October 2022 | $749,294,340 | 20 | September 30, 2022 |
| October 2023 | $837,443,499 | 19 | October 3, 2023 |
| October 2024 | $1,015,864,170 | 20 | August 20, 2024 |
| October 2025 | $1,473,333,518 | 27 | July 22, 2025 |
| October 2026 | $1,654,120,334 | 31 | August 21, 2026 |

Regulatory assets under management: $647,445,977 in the October 2021 data and $1,654,120,334 in the October 2026 data, up 155%.
Total employees: 20 in October 2021 and 31 in October 2026.

## Changes in the filing (last 12 months)

### September 2026
- Registered or notice-filed in TN.
- Updated its list of owners and control persons (Schedule A).

### July 2026
- Registered or notice-filed in WV.

### April 2026
- Employees performing advisory functions went from 13 to 15.
- Regulatory assets under management went from $1,473,333,518 to $1,654,120,334 (+12%).

### March 2026
- Registered or notice-filed in LA.

## Source

Form ADV as filed, October 2026. Values appear as filed. Cite as: AdvisorCensus. Journey Advisory Group, LLC (CRD 171919): Form ADV filing data as of October 2026.