# Johnson Sterling, Inc.

> Johnson Sterling, Inc. is an SEC-registered investment advisory firm in Birmingham, AL, registered since 1995, reporting $1 billion to $5 billion in regulatory assets under management in its Form ADV filing dated March 31, 2026.

- CRD: 106379
- Filed as: JOHNSON STERLING, INC.
- Also doing business as: JOHNSON STERLING ASSET MANAGEMENT, JOHNSON STERLING RETIREMENT SERVICES
- Registration: SEC-registered investment adviser (status as filed: Approved)
- Location: Birmingham, AL
- Filing period: October 2026
- Form ADV filing dated: March 31, 2026
- SEC record (IAPD): https://adviserinfo.sec.gov/firm/summary/106379
- AdvisorCensus page: https://advisorcensus.com/firm/johnson-sterling-inc-birmingham-al-106379

## Quick answers

**How is Johnson Sterling, Inc. compensated?**
On its Form ADV (Item 5.E, October 2026), Johnson Sterling, Inc. reports these compensation arrangements: a percentage of assets under its management; hourly charges; fixed fees (other than subscription fees).

**How much does Johnson Sterling, Inc. charge?**
Its Form ADV Part 2A brochure dated March 31, 2026 states: Hourly rate: $85 to $500 an hour (individual nondiscretionary advisory service and the individual investment…). Fees can differ by service and may be negotiable; the brochure is the complete statement.

**Where is Johnson Sterling, Inc. located?**
Johnson Sterling, Inc.'s principal office is in Birmingham, AL, according to its Form ADV; the April 2026 filing also lists 1 other office (Schedule D, Section 1.F).

**Is Johnson Sterling, Inc. registered with the SEC or a state?**
Johnson Sterling, Inc. is an SEC-registered investment advisory firm, registered since 1995. Status as filed: Approved. CRD 106379.

**How much does Johnson Sterling, Inc. manage?**
Johnson Sterling, Inc. reports $3,901,463,778 in regulatory assets under management in its Form ADV filing dated March 31, 2026 (14% discretionary).

**How have Johnson Sterling, Inc.'s assets and staff changed since 2021?**
In the Form ADV data for Johnson Sterling, Inc.: Regulatory assets under management: $2,636,578,354 in the October 2021 data and $3,901,463,778 in the October 2026 data, up 48%. Total employees: 12 in October 2021 and 10 in October 2026. Assets under management move with markets as well as with clients coming and going.

**What types of clients does Johnson Sterling, Inc. serve?**
By number of clients on Form ADV Item 5.D: high net worth individuals (171); individuals (other than high net worth individuals) (161); pension and profit sharing plans (but not the plan participants or government pension plans) (26).

**Does Johnson Sterling, Inc. report any disciplinary disclosures?**
Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/106379

**What changed in Johnson Sterling, Inc.'s recent Form ADV filings?**
In the April 2026 filing data: Employees performing advisory functions went from 6 to 5. Regulatory assets under management went from $3,337,550,034 to $3,901,463,778 (+17%). Updated its list of owners and control persons (Schedule A).

## From the Form ADV filing

### Compensation (Item 5.E)
- A percentage of assets under your management
- Hourly charges
- Fixed fees (other than subscription fees)

### Fees and minimums (Form ADV Part 2A brochure dated March 31, 2026)

- Hourly rate: $85 to $500 an hour (individual nondiscretionary advisory service and the individual investment…)

> Fees for the individual nondiscretionary advisory service and the individual investment consultation service are charged at hourly rates ranging from $85.00 to $500.00 per hour

As stated in the firm's brochure. Fees can differ by service and may be negotiable.

### Regulatory assets under management (Item 5.F)
- Total: $3,901,463,778
- Discretionary: $529,611,121
- Non-discretionary: $3,371,852,657

### Clients (Item 5.D)

| Client type | Clients | Assets |
| --- | --- | --- |
| Individuals (other than high net worth individuals) | 161 | $45,604,019 |
| High net worth individuals | 171 | $451,402,988 |
| Banking or thrift institutions | 0 | Not reported |
| Investment companies | 0 | Not reported |
| Business development companies | 0 | Not reported |
| Pooled investment vehicles (other than investment companies and business development companies) | 0 | Not reported |
| Pension and profit sharing plans (but not the plan participants or government pension plans) | 26 | $3,367,143,079 |
| Charitable organizations | 5 | $36,872,663 |
| State or municipal government entities (including government pension plans) | 0 | Not reported |
| Other investment advisers | 0 | Not reported |
| Insurance companies | 0 | Not reported |
| Sovereign wealth funds and foreign official institutions | 0 | Not reported |
| Corporations or other businesses not listed above | 2 | $441,029 |

### Advisory services (Item 5.G)
- Portfolio management for individuals and/or small businesses
- Portfolio management for businesses (other than small businesses) or institutional clients
- Pension consulting services

### Firm details
- Registered since: 1995 (31 years)
- Employees: 10 total, 5 performing advisory functions
- Wrap fee program participation: No
- States registered or notice-filed: AL, FL, GA, LA, TN, TX
- Disclosures (Item 11): Reports no disclosure items on Form ADV Item 11.

### Other offices (Schedule D, Section 1.F), as of the April 2026 filing
- Auburn, AL

### Websites listed on Form ADV (Item 1.I)
- johnsonsterling.com
- LinkedIn @2211396

## Assets and staff over time

| Data period | Regulatory assets under management | Employees | Filing dated |
| --- | --- | --- | --- |
| October 2021 | $2,636,578,354 | 12 | March 23, 2021 |
| October 2022 | $2,946,089,814 | 12 | March 28, 2022 |
| October 2023 | $2,603,892,803 | 12 | April 17, 2023 |
| October 2024 | $2,984,634,800 | 12 | March 28, 2024 |
| October 2025 | $3,337,550,034 | 11 | March 24, 2025 |
| October 2026 | $3,901,463,778 | 10 | March 31, 2026 |

Regulatory assets under management: $2,636,578,354 in the October 2021 data and $3,901,463,778 in the October 2026 data, up 48%.
Total employees: 12 in October 2021 and 10 in October 2026.

## Changes in the filing (last 12 months)

### April 2026
- Employees performing advisory functions went from 6 to 5.
- Regulatory assets under management went from $3,337,550,034 to $3,901,463,778 (+17%).
- Updated its list of owners and control persons (Schedule A).

## Source

Form ADV as filed, October 2026. Values appear as filed. Cite as: AdvisorCensus. Johnson Sterling, Inc. (CRD 106379): Form ADV filing data as of October 2026.