# John F Suby Wealth Management LLC

> John F Suby Wealth Management LLC is an SEC-registered investment advisory firm in Madison, WI, registered since 2009, reporting $100 million to $500 million in regulatory assets under management in its Form ADV filing dated August 19, 2026.

- CRD: 150824
- Filed as: JOHN F SUBY WEALTH MANAGEMENT LLC
- Registration: SEC-registered investment adviser (status as filed: Approved)
- Location: Madison, WI
- Filing period: October 2026
- Form ADV filing dated: August 19, 2026
- SEC record (IAPD): https://adviserinfo.sec.gov/firm/summary/150824
- AdvisorCensus page: https://advisorcensus.com/firm/john-f-suby-wealth-management-llc-madison-wi-150824

## Quick answers

**How is John F Suby Wealth Management LLC compensated?**
On its Form ADV (Item 5.E, October 2026), John F Suby Wealth Management LLC reports these compensation arrangements: a percentage of assets under its management; hourly charges; fixed fees (other than subscription fees).

**How much does John F Suby Wealth Management LLC charge?**
Its Form ADV Part 2A brochure dated August 19, 2026 states: Asset-based fee: 0.3% to 1% a year (a range, as the brochure states it); Hourly rate: $100 to $500 an hour (Financial Planning or Investment Consulting Services); Flat fee: $500 to $25,000 (Financial Planning or Investment Consulting Services). Fees can differ by service and may be negotiable; the brochure is the complete statement.

**Where is John F Suby Wealth Management LLC located?**
John F Suby Wealth Management LLC's principal office is in Madison, WI, according to its Form ADV; the September 2026 filing also lists 1 other office (Schedule D, Section 1.F).

**Is John F Suby Wealth Management LLC registered with the SEC or a state?**
John F Suby Wealth Management LLC is an SEC-registered investment advisory firm, registered since 2009. Status as filed: Approved. CRD 150824.

**How much does John F Suby Wealth Management LLC manage?**
John F Suby Wealth Management LLC reports $464,881,240 in regulatory assets under management in its Form ADV filing dated August 19, 2026 (93% discretionary).

**How have John F Suby Wealth Management LLC's assets and staff changed since 2021?**
In the Form ADV data for John F Suby Wealth Management LLC: Regulatory assets under management: $1,540,528,217 in the October 2021 data and $464,881,240 in the October 2026 data, down 70%. Total employees: 5 in October 2021 and 3 in October 2026. Assets under management move with markets as well as with clients coming and going.

**What types of clients does John F Suby Wealth Management LLC serve?**
By number of clients on Form ADV Item 5.D: individuals (other than high net worth individuals) (122); high net worth individuals (61); corporations or other businesses not listed above (7).

**Which custodians does John F Suby Wealth Management LLC use?**
John F Suby Wealth Management LLC's most recent Form ADV filing (Schedule D, Section 5.K(3)) lists The Northern Trust Company as a custodian holding 10% or more of its separately managed account assets.

**Does John F Suby Wealth Management LLC report any disciplinary disclosures?**
Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/150824

**What changed in John F Suby Wealth Management LLC's recent Form ADV filings?**
In the April 2026 filing data: Updated its list of owners and control persons (Schedule A).

## From the Form ADV filing

### Compensation (Item 5.E)
- A percentage of assets under your management
- Hourly charges
- Fixed fees (other than subscription fees)

### Fees and minimums (Form ADV Part 2A brochure dated August 19, 2026)

- Asset-based fee: 0.3% to 1% a year (a range, as the brochure states it)

> Fees for Asset Management Services are negotiable, may vary from client to client, and are calculated as a percentage of the total value of investments under Wealth Management's management at an annual rate ranging from 0.30% to 1.00%.

- Minimum annual fee: None

> Wealth Management does not require a minimum account size or minimum fee to receive its advisory services but outside providers may have their own minimum account size requirements.

- Hourly rate: $100 to $500 an hour (Financial Planning or Investment Consulting Services)

> Hourly Fees. Wealth Management's hourly fee varies from $100 to $500 per hour and depends upon the nature and scope of the advice requested by the client

- Flat fee: $500 to $25,000 (Financial Planning or Investment Consulting Services)

> Flat Fees. Wealth Management's flat fee is quoted in advance and usually ranges from $500 to $25,000 depending upon the nature and scope of the advice requested by the client

As stated in the firm's brochure. Fees can differ by service and may be negotiable.

### Custodians (Schedule D, Section 5.K(3))
- The Northern Trust Company

Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.

### Regulatory assets under management (Item 5.F)
- Total: $464,881,240
- Discretionary: $434,582,137
- Non-discretionary: $30,299,103

### Clients (Item 5.D)

| Client type | Clients | Assets |
| --- | --- | --- |
| Individuals (other than high net worth individuals) | 122 | $100,765,837 |
| High net worth individuals | 61 | $314,975,116 |
| Pension and profit sharing plans (but not the plan participants or government pension plans) | Fewer than 5 | $30,299,103 |
| Charitable organizations | 6 | $11,528,805 |
| Corporations or other businesses not listed above | 7 | $7,312,379 |

### Advisory services (Item 5.G)
- Financial planning services
- Portfolio management for individuals and/or small businesses
- Portfolio management for businesses (other than small businesses) or institutional clients
- Selection of other advisers (including private fund managers)

### Firm details
- Registered since: 2009 (17 years)
- Employees: 3 total, 3 performing advisory functions
- Wrap fee program participation: No
- States registered or notice-filed: FL, IL, MN, WA, WI
- Disclosures (Item 11): Reports no disclosure items on Form ADV Item 11.

### Other offices (Schedule D, Section 1.F), as of the September 2026 filing
- Rockford, IL

### Websites listed on Form ADV (Item 1.I)
- jfswealthmanagement.com
- LinkedIn @JOHN-F-SUBY-WEALTH-MANAGEMENT-LLC

## Assets and staff over time

| Data period | Regulatory assets under management | Employees | Filing dated |
| --- | --- | --- | --- |
| October 2021 | $1,540,528,217 | 5 | March 26, 2021 |
| October 2022 | $2,380,713,436 | 5 | March 23, 2022 |
| October 2023 | $1,750,916,698 | 5 | June 22, 2023 |
| October 2024 | $2,006,194,813 | 4 | March 12, 2024 |
| October 2025 | $427,505,173 | 3 | March 4, 2025 |
| October 2026 | $464,881,240 | 3 | August 19, 2026 |

Regulatory assets under management: $1,540,528,217 in the October 2021 data and $464,881,240 in the October 2026 data, down 70%.
Total employees: 5 in October 2021 and 3 in October 2026.

## Changes in the filing (last 12 months)

### April 2026
- Updated its list of owners and control persons (Schedule A).

## Source

Form ADV as filed, October 2026. Values appear as filed. Cite as: AdvisorCensus. John F Suby Wealth Management LLC (CRD 150824): Form ADV filing data as of October 2026.