# Joel R. Mogy Investment Counsel Inc. > Joel R. Mogy Investment Counsel Inc. is an SEC-registered investment advisory firm in Beverly Hills, CA, registered since 1980, reporting $1 billion to $5 billion in regulatory assets under management in its Form ADV filing dated March 25, 2026. - CRD: 111622 - Filed as: JOEL R. MOGY INVESTMENT COUNSEL INC. - Registration: SEC-registered investment adviser (status as filed: Approved) - Location: Beverly Hills, CA - Filing period: October 2026 - Form ADV filing dated: March 25, 2026 - SEC record (IAPD): https://adviserinfo.sec.gov/firm/summary/111622 - AdvisorCensus page: https://advisorcensus.com/firm/joel-r-mogy-investment-counsel-inc-beverly-hills-ca-111622 ## Quick answers **How is Joel R. Mogy Investment Counsel Inc. compensated?** On its Form ADV (Item 5.E, October 2026), Joel R. Mogy Investment Counsel Inc. reports these compensation arrangements: a percentage of assets under its management; fixed fees (other than subscription fees); other. **Where is Joel R. Mogy Investment Counsel Inc. located?** Joel R. Mogy Investment Counsel Inc.'s principal office is in Beverly Hills, CA, according to its Form ADV. **Is Joel R. Mogy Investment Counsel Inc. registered with the SEC or a state?** Joel R. Mogy Investment Counsel Inc. is an SEC-registered investment advisory firm, registered since 1980. Status as filed: Approved. CRD 111622. **How much does Joel R. Mogy Investment Counsel Inc. manage?** Joel R. Mogy Investment Counsel Inc. reports $2,180,334,456 in regulatory assets under management in its Form ADV filing dated March 25, 2026 (100% discretionary). **How have Joel R. Mogy Investment Counsel Inc.'s assets and staff changed since 2021?** In the Form ADV data for Joel R. Mogy Investment Counsel Inc.: Regulatory assets under management: $1,323,229,964 in the October 2021 data and $2,180,334,456 in the October 2026 data, up 65%. Total employees: 9 in October 2021 and 9 in October 2026. Assets under management move with markets as well as with clients coming and going. **What types of clients does Joel R. Mogy Investment Counsel Inc. serve?** By number of clients on Form ADV Item 5.D: high net worth individuals (208); individuals (other than high net worth individuals) (52); charitable organizations (16). **Which custodians does Joel R. Mogy Investment Counsel Inc. use?** Joel R. Mogy Investment Counsel Inc.'s most recent Form ADV filing (Schedule D, Section 5.K(3)) lists Charles Schwab & Co., Inc. and Citibank, N.A., Citi Private Bank as custodians holding 10% or more of its separately managed account assets. **Does Joel R. Mogy Investment Counsel Inc. report any disciplinary disclosures?** Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/111622 **What changed in Joel R. Mogy Investment Counsel Inc.'s recent Form ADV filings?** In the April 2026 filing data: Registered or notice-filed in CT, OR. ## From the Form ADV filing ### Compensation (Item 5.E) - A percentage of assets under your management - Fixed fees (other than subscription fees) - Other ### Custodians (Schedule D, Section 5.K(3)) - Charles Schwab & Co., Inc. - Citibank, N.A., Citi Private Bank Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian. ### Regulatory assets under management (Item 5.F) - Total: $2,180,334,456 - Discretionary: $2,180,334,456 - Non-discretionary: $0 ### Clients (Item 5.D) | Client type | Clients | Assets | | --- | --- | --- | | Individuals (other than high net worth individuals) | 52 | $12,737,425 | | High net worth individuals | 208 | $2,092,102,129 | | Banking or thrift institutions | 0 | $0 | | Investment companies | 0 | $0 | | Business development companies | 0 | $0 | | Pooled investment vehicles (other than investment companies and business development companies) | 0 | $0 | | Pension and profit sharing plans (but not the plan participants or government pension plans) | 1 | $18,310,842 | | Charitable organizations | 16 | $56,660,020 | | State or municipal government entities (including government pension plans) | 0 | $0 | | Other investment advisers | 0 | $0 | | Insurance companies | 0 | $0 | | Sovereign wealth funds and foreign official institutions | 0 | $0 | | Corporations or other businesses not listed above | 1 | $524,040 | | Other | 0 | $0 | ### Advisory services (Item 5.G) - Portfolio management for individuals and/or small businesses - Portfolio management for businesses (other than small businesses) or institutional clients - Other ### Firm details - Registered since: 1980 (46 years) - Employees: 9 total, 3 performing advisory functions - Wrap fee program participation: No - States registered or notice-filed: CA, CO, CT, NY, OR, TX, WA - Disclosures (Item 11): Reports no disclosure items on Form ADV Item 11. ### Websites listed on Form ADV (Item 1.I) - mogy.com - LinkedIn @joel-r-mogy-investment-counsel-inc- ## Assets and staff over time | Data period | Regulatory assets under management | Employees | Filing dated | | --- | --- | --- | --- | | October 2021 | $1,323,229,964 | 9 | July 30, 2021 | | October 2022 | $1,563,520,275 | 9 | April 11, 2022 | | October 2023 | $1,371,087,363 | 9 | June 5, 2023 | | October 2024 | $1,665,610,255 | 9 | April 4, 2024 | | October 2025 | $2,058,527,685 | 9 | March 24, 2025 | | October 2026 | $2,180,334,456 | 9 | March 25, 2026 | Regulatory assets under management: $1,323,229,964 in the October 2021 data and $2,180,334,456 in the October 2026 data, up 65%. Total employees: 9 in October 2021 and 9 in October 2026. ## Changes in the filing (last 12 months) ### April 2026 - Registered or notice-filed in CT, OR. ### January 2026 - No longer registered or notice-filed in CT, TN. ## Source Form ADV as filed, October 2026. Values appear as filed. Cite as: AdvisorCensus. Joel R. Mogy Investment Counsel Inc. (CRD 111622): Form ADV filing data as of October 2026.