# Itrust Asset Management, LLC

> Itrust Asset Management, LLC is an SEC-registered investment advisory firm in Lexington, KY, registered since 2019, reporting $100 million to $500 million in regulatory assets under management in its Form ADV filing dated March 3, 2026.

- CRD: 164193
- Filed as: ITRUST ASSET MANAGEMENT, LLC
- Registration: SEC-registered investment adviser (status as filed: Approved)
- Location: Lexington, KY
- Filing period: October 2026
- Form ADV filing dated: March 3, 2026
- SEC record (IAPD): https://adviserinfo.sec.gov/firm/summary/164193
- AdvisorCensus page: https://advisorcensus.com/firm/itrust-asset-management-llc-lexington-ky-164193

## Quick answers

**How is Itrust Asset Management, LLC compensated?**
On its Form ADV (Item 5.E, October 2026), Itrust Asset Management, LLC reports these compensation arrangements: a percentage of assets under its management; hourly charges; fixed fees (other than subscription fees).

**Where is Itrust Asset Management, LLC located?**
Itrust Asset Management, LLC's principal office is in Lexington, KY, according to its Form ADV.

**Is Itrust Asset Management, LLC registered with the SEC or a state?**
Itrust Asset Management, LLC is an SEC-registered investment advisory firm, registered since 2019. Status as filed: Approved. CRD 164193.

**How much does Itrust Asset Management, LLC manage?**
Itrust Asset Management, LLC reports $211,938,663 in regulatory assets under management in its Form ADV filing dated March 3, 2026 (89% discretionary).

**How have Itrust Asset Management, LLC's assets and staff changed since 2021?**
In the Form ADV data for Itrust Asset Management, LLC: Regulatory assets under management: $154,080,083 in the October 2021 data and $211,938,663 in the October 2026 data, up 38%. Total employees: 4 in October 2021 and 4 in October 2026. Assets under management move with markets as well as with clients coming and going.

**What types of clients does Itrust Asset Management, LLC serve?**
By number of clients on Form ADV Item 5.D: individuals (other than high net worth individuals) (407); high net worth individuals (50); pension and profit sharing plans (but not the plan participants or government pension plans) (5).

**Which custodians does Itrust Asset Management, LLC use?**
Itrust Asset Management, LLC's most recent Form ADV filing (Schedule D, Section 5.K(3)) lists Ascensus Broker Dealer Services, LLC and LPL Financial LLC as custodians holding 10% or more of its separately managed account assets.

**Does Itrust Asset Management, LLC report any disciplinary disclosures?**
Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/164193

**What changed in Itrust Asset Management, LLC's recent Form ADV filings?**
In the April 2026 filing data: Regulatory assets under management went from $174,273,862 to $211,938,663 (+22%).

## From the Form ADV filing

### Compensation (Item 5.E)
- A percentage of assets under your management
- Hourly charges
- Fixed fees (other than subscription fees)

### Custodians (Schedule D, Section 5.K(3))
- Ascensus Broker Dealer Services, LLC
- LPL Financial LLC

Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.

### Regulatory assets under management (Item 5.F)
- Total: $211,938,663
- Discretionary: $188,383,118
- Non-discretionary: $23,555,545

### Clients (Item 5.D)

| Client type | Clients | Assets |
| --- | --- | --- |
| Individuals (other than high net worth individuals) | 407 | $78,988,049 |
| High net worth individuals | 50 | $107,549,245 |
| Pension and profit sharing plans (but not the plan participants or government pension plans) | 5 | $23,555,545 |
| Charitable organizations | 1 | $1,845,824 |

### Advisory services (Item 5.G)
- Financial planning services
- Portfolio management for individuals and/or small businesses
- Portfolio management for businesses (other than small businesses) or institutional clients
- Pension consulting services

### Firm details
- Registered since: 2019 (7 years)
- Employees: 4 total, 3 performing advisory functions
- Wrap fee program participation: Yes
- States registered or notice-filed: KY, LA, TX
- Disclosures (Item 11): Reports no disclosure items on Form ADV Item 11.

### Websites listed on Form ADV (Item 1.I)
- lpl.com

## Assets and staff over time

| Data period | Regulatory assets under management | Employees | Filing dated |
| --- | --- | --- | --- |
| October 2021 | $154,080,083 | 4 | September 2, 2021 |
| October 2022 | $164,129,677 | 4 | March 10, 2022 |
| October 2023 | $141,426,350 | 4 | March 21, 2023 |
| October 2024 | $176,025,488 | 4 | August 5, 2024 |
| October 2025 | $174,273,862 | 4 | March 6, 2025 |
| October 2026 | $211,938,663 | 4 | March 3, 2026 |

Regulatory assets under management: $154,080,083 in the October 2021 data and $211,938,663 in the October 2026 data, up 38%.
Total employees: 4 in October 2021 and 4 in October 2026.

## Changes in the filing (last 12 months)

### April 2026
- Regulatory assets under management went from $174,273,862 to $211,938,663 (+22%).

## Source

Form ADV as filed, October 2026. Values appear as filed. Cite as: AdvisorCensus. Itrust Asset Management, LLC (CRD 164193): Form ADV filing data as of October 2026.