# Intelligent Investing

> Intelligent Investing is an SEC-registered investment advisory firm, registered since 2024, reporting $100 million to $500 million in regulatory assets under management in its Form ADV filing dated August 7, 2026.

- CRD: 286233
- Filed as: INTELLIGENT INVESTING
- Legal name: Brian Joyce, LLC
- Registration: SEC-registered investment adviser (status as filed: Approved)
- Filing period: October 2026
- Form ADV filing dated: August 7, 2026
- SEC record (IAPD): https://adviserinfo.sec.gov/firm/summary/286233
- AdvisorCensus page: https://advisorcensus.com/firm/intelligent-investing-286233

## Quick answers

**How is Intelligent Investing compensated?**
On its Form ADV (Item 5.E, October 2026), Intelligent Investing reports these compensation arrangements: a percentage of assets under its management.

**How much does Intelligent Investing charge?**
Its Form ADV Part 2A brochure dated August 7, 2026 states: Flat fee: $300 to $10,000 (Financial Planning Fees); Hourly rate: $100 to $250 an hour (Financial Planning Fees). Fees can differ by service and may be negotiable; the brochure is the complete statement.

**Is Intelligent Investing registered with the SEC or a state?**
Intelligent Investing is an SEC-registered investment advisory firm, registered since 2024. Status as filed: Approved. CRD 286233.

**How much does Intelligent Investing manage?**
Intelligent Investing reports $118,500,000 in regulatory assets under management in its Form ADV filing dated August 7, 2026 (0% discretionary).

**How have Intelligent Investing's assets and staff changed since 2025?**
In the Form ADV data for Intelligent Investing: Regulatory assets under management: $108,500,000 in the October 2025 data and $118,500,000 in the October 2026 data, up 9%. Total employees: 1 in October 2025 and 1 in October 2026. Assets under management move with markets as well as with clients coming and going.

**What types of clients does Intelligent Investing serve?**
By number of clients on Form ADV Item 5.D: individuals (other than high net worth individuals) (66); high net worth individuals (29); charitable organizations (2).

**Which custodians does Intelligent Investing use?**
Intelligent Investing's most recent Form ADV filing (Schedule D, Section 5.K(3)) lists Charles Schwab & Co., Inc. as a custodian holding 10% or more of its separately managed account assets.

**Does Intelligent Investing report any disciplinary disclosures?**
Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/286233

**Does Intelligent Investing state an account minimum?**
Its Form ADV Part 2A brochure dated August 7, 2026 says: "There is no account minimum."

## From the Form ADV filing

### Compensation (Item 5.E)
- A percentage of assets under your management

### Fees and minimums (Form ADV Part 2A brochure dated August 7, 2026)

- Account minimum: None

> There is no account minimum.

- Flat fee: $300 to $10,000 (Financial Planning Fees)

> Fixed fees range between $300 and $10,000; hourly fees range between $100 and $250 per hour.

- Hourly rate: $100 to $250 an hour (Financial Planning Fees)

> Fixed fees range between $300 and $10,000; hourly fees range between $100 and $250 per hour.

As stated in the firm's brochure. Fees can differ by service and may be negotiable.

### Custodians (Schedule D, Section 5.K(3))
- Charles Schwab & Co., Inc.

Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.

### Regulatory assets under management (Item 5.F)
- Total: $118,500,000
- Discretionary: $0
- Non-discretionary: $118,500,000

### Clients (Item 5.D)

| Client type | Clients | Assets |
| --- | --- | --- |
| Individuals (other than high net worth individuals) | 66 | $32,687,000 |
| High net worth individuals | 29 | $82,000,000 |
| Charitable organizations | 2 | $3,813,000 |

### Advisory services (Item 5.G)
- Financial planning services
- Portfolio management for individuals and/or small businesses

### Firm details
- Registered since: 2024 (1 year)
- Employees: 1 total, 1 performing advisory functions
- Wrap fee program participation: No
- States registered or notice-filed: CO, MA
- Disclosures (Item 11): Reports no disclosure items on Form ADV Item 11.

### Websites listed on Form ADV (Item 1.I)
- intelligentinvestingllc.com
- Facebook @INTELLIGENTINVESTINGLLC
- LinkedIn @BRIANJOYCECFP

## Assets and staff over time

| Data period | Regulatory assets under management | Employees | Filing dated |
| --- | --- | --- | --- |
| October 2025 | $108,500,000 | 1 | April 10, 2025 |
| October 2026 | $118,500,000 | 1 | August 7, 2026 |

Regulatory assets under management: $108,500,000 in the October 2025 data and $118,500,000 in the October 2026 data, up 9%.
Total employees: 1 in October 2025 and 1 in October 2026.

## Source

Form ADV as filed, October 2026. Values appear as filed. Cite as: AdvisorCensus. Intelligent Investing (CRD 286233): Form ADV filing data as of October 2026.