# Integrity Alliance, LLC

> Integrity Alliance, LLC is an SEC-registered investment advisory firm in Urbandale, IA, registered since 2008, reporting over $5 billion in regulatory assets under management in its Form ADV filing dated May 13, 2026.

- CRD: 139627
- Filed as: INTEGRITY ALLIANCE, LLC
- Also doing business as: 18TH STREET FINANCIAL, 22ND STATE WEALTH MANAGEMENT, AARON M SMITH FINANCIAL GROUP, AFFLUENT WEALTH MANAGEMENT, ARISGARDE, ARREOLA FINANCIAL, BELL FINANCIAL, BLUFFVIEW INSURANCE GROUP, BRANDT FINANCIAL SERVICES, INC., BRIDGE PARTNERS, BROCK FINANCIAL SERVICES, BROKERS FINANCIAL, BROKERS INTERNATIONAL MOUNTAIN STATES, BROWN FINANCIAL SERVICES, BRYTON FINANCIAL, CALIBRATE WEALTH PARTNERS, CAPITAL GROUP, INC, CAPITAL PROTECT GROUP, CARRICK FINANCIAL GROUP, CG FINANCIAL GROUP, CONSOLIDATED FINANCIAL MANAGEMENT & TAX SERVICE, COVERAGE SOLUTIONS, CRESCENT WEALTH MANAGEMENT, CREUTZER FINANCIAL GROUP, CURTIS & ASSOCIATES, INC, DANNY HORN FINANCIAL, DENTDELIOUN, LLC, DUKE FINANCIAL PARTNERS, LLC, E.R. INIGUEZ FINANCIAL GROUP, EGHRARI WEALTH, ESCOBAR FINANCIAL SERVICES, FELICIANO FINANCIAL GROUP, FINANCIAL INTEGRITY GROUP, FINLEY DAVIS FINANCIAL GROUP, FIORE TAX AND WEALTH MANAGEMENT, FLAH & COMPANY, FORESIGHT FINANCIAL GROUP, FREDERICK W. STANSBERRY SOLUTIONS, FREDERICKS WEALTH MANAGEMENT, FREEDOM WEALTH GROUP, FUNDAMENTAL VALUE ANALYTICS, GARDNER BROWN ASSOCIATES, INC, GATEWAY RETIREMENT SOLUTIONS, GREAT RIVER INVESTMENT SERVICES, LLC., GREMLER WEALTH MANAGEMENT, HEARTLAND RETIREMENT GROUP WEALTH MANAGEMENT, HOOSIER ADVISOR AND ASSOCIATES, HOWARD AND HOWARD, LLC., HR WEALTH MANAGEMENT, INCOME AND ESTATE PLANNING PARTNERS, INTEGRITY WEALTH, INTELLECTUAL BUSINESS SOLUTIONS, LLC, INVESTMENT RESOURCES OF AMERICA, ISLAND WEALTH ADVISORS, LLC, J.C. WARRICK & COMPANY, JDJ FINANCIAL GROUP, JETT WEALTH MANAGEMENT, JML FINANCIAL GROUP, JONES FINANCIAL SOLUTIONS, KANAVY FINANCIAL GROUP, LLC, KLYN FINANCIAL, KRATZER ADVISORY GROUP LLC, L LOVIE WEALTH MANAGEMENT, LAMB FINANCIAL SERVICES, LEGEND WEALTH MANAGEMENT, LIFE INCOME MANAGEMENT, LIGHTHOUSE AGENCY INC, LIGHTHOUSE PLANNING GROUP, LISLE FINANCIAL GROUP, LONE WOLF FINANCIAL, M2 (SQUARED) WEALTH MANAGEMENT, MARTINI FINANCIAL SERVICES, MCCANN ASSET MANAGEMENT, MEDLOCK WEALTH MANAGEMENT, MICHAEL J LUCIA & ASSOCIATES, MJ FINANCIAL SERVICES, MONEY ADVISORS GROUP, INC., NATIONAL INVESTORS INC., OAKMONT GROUP, OZARK FINANCIAL SERVICES OF NWA, INC., PALOMA FINANCIAL SERVICES, PARADIGM GILBERT, PEAK360 WEALTH MANAGEMENT, PEARCE FINANCIAL SERVICES, PERSPECTIVE WEALTH PLANNING, PLANNINGKAMP, PMN FINANCIAL ASSOCIATES, PREMIER INVESTMENT ADVISORS GROUP, REFINED STRATEGIES, REIDY FINANCIAL, REIGNMAKERS WEALTH ADVISORS, RETIREBYDESIGN, RETIREMENT DESIGNERS FINANCIAL GROUP, LLC, RETIREMENT PLANNING ADVISORS, RETIREMENT RESOURCES USA, INC, RETIREMENT SOLUTIONS OF IOWA LLC, RICHARD OLSON FINANCIAL GROUP, ROAD TO RETIREMENT, INC, SAPIERS & WALLACK, SECURE RETIREMENT SOLUTIONS, LLC., SHONSEY WEALTH MANAGEMENT, SOLOMON WEALTH SOLUTIONS, LLC, STEWART WEALTH ADVISORS, SUMNER FINANCIAL SOLUTIONS, LLC, SWANSON FINANCIAL, THE COWART GROUP, THE FINANCIAL ARCHITECTS, THE FINANCIAL GROUP OF PHILADELPHIA, THE IFP GROUP, INC, THE LIMPERT GROUP, TR FINANCIAL GROUP, TRIO WEALTH ADVISORY, TRITON WEALTH STRATEGIES, TRUENORTH FINANCIAL, WALLACH FINANCIAL, WEALTH CENTERS OF AMERICA, WEALTH FORMAT SYSTEM, WEALTH PLANNING CONSULTANTS, WEALTH RX, WEALTHADVISORS GROUP, WMBURT ADVISORS, YODER FINANCIAL GROUP
- Registration: SEC-registered investment adviser (status as filed: Approved)
- Location: Urbandale, IA
- Filing period: October 2026
- Form ADV filing dated: May 13, 2026
- SEC record (IAPD): https://adviserinfo.sec.gov/firm/summary/139627
- AdvisorCensus page: https://advisorcensus.com/firm/integrity-alliance-llc-urbandale-ia-139627

## Quick answers

**How is Integrity Alliance, LLC compensated?**
On its Form ADV (Item 5.E, October 2026), Integrity Alliance, LLC reports these compensation arrangements: a percentage of assets under its management; hourly charges; fixed fees (other than subscription fees).

**How much does Integrity Alliance, LLC charge?**
Its Form ADV Part 2A brochure dated March 31, 2026 states: Hourly rate: $500 an hour (financial planning services). Fees can differ by service and may be negotiable; the brochure is the complete statement.

**Where is Integrity Alliance, LLC located?**
Integrity Alliance, LLC's principal office is in Urbandale, IA, according to its Form ADV; the June 2026 filing also lists 24 other offices (Schedule D, Section 1.F).

**Is Integrity Alliance, LLC registered with the SEC or a state?**
Integrity Alliance, LLC is an SEC-registered investment advisory firm, registered since 2008. Status as filed: Approved. CRD 139627.

**How much does Integrity Alliance, LLC manage?**
Integrity Alliance, LLC reports $5,411,976,879 in regulatory assets under management in its Form ADV filing dated May 13, 2026 (82% discretionary).

**How have Integrity Alliance, LLC's assets and staff changed since 2021?**
In the Form ADV data for Integrity Alliance, LLC: Regulatory assets under management: $940,500,252 in the October 2021 data and $5,411,976,879 in the October 2026 data, up 475%. Total employees: 235 in October 2021 and 400 in October 2026. Assets under management move with markets as well as with clients coming and going.

**What types of clients does Integrity Alliance, LLC serve?**
By number of clients on Form ADV Item 5.D: individuals (other than high net worth individuals) (9,578); high net worth individuals (1,082); pension and profit sharing plans (but not the plan participants or government pension plans) (125).

**Which custodians does Integrity Alliance, LLC use?**
Integrity Alliance, LLC's most recent Form ADV filing (Schedule D, Section 5.K(3)) lists Assetmark Brokerage, LLC, Charles Schwab & Co., Inc. and Pershing LLC as custodians holding 10% or more of its separately managed account assets.

**Does Integrity Alliance, LLC report any disciplinary disclosures?**
Reports 9 disclosure items on Form ADV Item 11: yes answers to 9 questions about regulatory matters (11.C(2), 11.C(4), 11.C(5), 11.D(1), 11.D(2), 11.D(4), 11.D(5), 11.E(2), 11.E(4)). Each question covers the firm and its advisory affiliates, and one event can produce several yes answers. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/139627

**What changed in Integrity Alliance, LLC's recent Form ADV filings?**
In the June 2026 filing data: Added the business name Gateway Retirement Solutions.

## From the Form ADV filing

### Compensation (Item 5.E)
- A percentage of assets under your management
- Hourly charges
- Fixed fees (other than subscription fees)

### Fees and minimums (Form ADV Part 2A brochure dated March 31, 2026)

- Hourly rate: $500 an hour (financial planning services)

> Advisors typically charge no more than $500 per hour for financial planning services on an hourly basis and charge between $0 – $50,000 for financial planning services on a fixed basis.

As stated in the firm's brochure. Fees can differ by service and may be negotiable.

### Custodians (Schedule D, Section 5.K(3))
- Assetmark Brokerage, LLC
- Charles Schwab & Co., Inc.
- Pershing LLC

Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.

### Regulatory assets under management (Item 5.F)
- Total: $5,411,976,879
- Discretionary: $4,454,941,329
- Non-discretionary: $957,035,550

### Clients (Item 5.D)

| Client type | Clients | Assets |
| --- | --- | --- |
| Individuals (other than high net worth individuals) | 9,578 | $2,182,996,850 |
| High net worth individuals | 1,082 | $2,657,025,290 |
| Banking or thrift institutions | 0 | Not reported |
| Investment companies | 0 | Not reported |
| Business development companies | 0 | Not reported |
| Pooled investment vehicles (other than investment companies and business development companies) | 0 | Not reported |
| Pension and profit sharing plans (but not the plan participants or government pension plans) | 125 | $365,293,074 |
| Charitable organizations | 5 | $6,536,005 |
| State or municipal government entities (including government pension plans) | 0 | Not reported |
| Insurance companies | 0 | Not reported |
| Sovereign wealth funds and foreign official institutions | 0 | Not reported |
| Corporations or other businesses not listed above | 95 | $200,125,660 |

### Advisory services (Item 5.G)
- Financial planning services
- Portfolio management for individuals and/or small businesses
- Pension consulting services
- Selection of other advisers (including private fund managers)
- Publication of periodicals or newsletters
- Educational seminars/workshops

### Firm details
- Registered since: 2008 (17 years)
- Employees: 400 total, 322 performing advisory functions
- Wrap fee program participation: Yes
- States registered or notice-filed: AK, AL, AR, AZ, CA, CO, CT, DC, DE, FL, GA, HI, IA, ID, IL, IN, KS, KY, LA, MA, MD, ME, MI, MN, MO, MS, MT, NC, ND, NE, NH, NJ, NM, NV, NY, OH, OK, OR, PA, RI, SC, SD, TN, TX, UT, VA, VT, WA, WI, WV, WY
- Disclosures (Item 11): Reports 9 disclosure items on Form ADV Item 11.

### Item 11 questions answered yes
- 11.C(2): Has the SEC or the CFTC ever found that the firm or an advisory affiliate was involved in a violation of SEC or CFTC regulations or statutes?
- 11.C(4): Has the SEC or the CFTC ever entered an order against the firm or an advisory affiliate in connection with investment-related activity?
- 11.C(5): Has the SEC or the CFTC ever imposed a civil money penalty on the firm or an advisory affiliate, or ordered the firm or an advisory affiliate to cease and desist from an activity?
- 11.D(1): Has another federal regulator, a state regulator, or a foreign financial regulator ever found that the firm or an advisory affiliate made a false statement or omission, or was dishonest, unfair, or unethical?
- 11.D(2): Has another federal regulator, a state regulator, or a foreign financial regulator ever found that the firm or an advisory affiliate was involved in a violation of investment-related regulations or statutes?
- 11.D(4): In the past ten years, has another federal regulator, a state regulator, or a foreign financial regulator entered an order against the firm or an advisory affiliate in connection with investment-related activity?
- 11.D(5): Has another federal regulator, a state regulator, or a foreign financial regulator ever denied, suspended, or revoked the registration or license of the firm or an advisory affiliate, prevented either by order from associating with an investment-related business, or restricted either one's activity?
- 11.E(2): Has a self-regulatory organization or a commodities exchange ever found that the firm or an advisory affiliate was involved in a violation of its rules, other than a minor rule violation under a plan the SEC approved?
- 11.E(4): Has a self-regulatory organization or a commodities exchange ever disciplined the firm or an advisory affiliate by expelling or suspending it from membership, barring or suspending it from association with other members, or otherwise restricting its activities?

Each question covers the firm and its advisory affiliates: its current employees other than clerical staff, its officers, partners, and directors, and anyone who controls the firm or is controlled by it. One event can produce yes answers to several questions. SEC-registered advisers and exempt reporting advisers may leave out events more than ten years old, and may answer 11.A(2) and 11.B(2) for pending charges only. The detail of each yes answer is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/139627

### Other offices (Schedule D, Section 1.F), as of the June 2026 filing
- Bel Air, MD
- Bellevue, WA
- Boise, ID
- Coral Springs, FL
- Denver, CO
- Farmington, CT
- Fayetteville, AR
- Fresno, CA
- Green Bay, WI
- Heath, TX
- Naples, FL
- Omaha, NE
- Palm Beach Gardens, FL
- Parsippany, NJ
- Peachtree City, GA
- Platteville, WI
- Rogers, AR
- San Ramon, CA
- Smithtown, NY
- Tampa, FL
- Tyler, TX
- Waco, TX
- West des Moines, IA
- Weston, FL

### Websites listed on Form ADV (Item 1.I)
- integritywealth.com/WEALTH

## Assets and staff over time

| Data period | Regulatory assets under management | Employees | Filing dated |
| --- | --- | --- | --- |
| October 2021 | $940,500,252 | 235 | July 2, 2021 |
| October 2022 | $1,217,527,821 | 248 | March 29, 2022 |
| October 2023 | $1,360,141,295 | 224 | September 7, 2023 |
| October 2024 | $2,000,456,128 | 260 | September 20, 2024 |
| October 2025 | $2,409,759,253 | 265 | May 28, 2025 |
| October 2026 | $5,411,976,879 | 400 | May 13, 2026 |

Regulatory assets under management: $940,500,252 in the October 2021 data and $5,411,976,879 in the October 2026 data, up 475%.
Total employees: 235 in October 2021 and 400 in October 2026.

## Changes in the filing (last 12 months)

### June 2026
- Added the business name Gateway Retirement Solutions.

### May 2026
- Updated its list of owners and control persons (Schedule A).

### April 2026
- Regulatory assets under management went from $2,409,759,253 to $5,411,976,879 (+125%).
- Employees performing advisory functions went from 164 to 322.
- Added the business name Arisgarde.
- Added the business name Wealth RX.
- Added the business name Oakmont Group.
- Added the business name Flah & Company.
- Added the business name Bridge Partners.
- Added the business name Dentdelioun, LLC.
- Added the business name Paradigm Gilbert.
- Added the business name The Cowart Group.
- Added the business name Sapiers & Wallack.
- Added the business name Refined Strategies.
- Added the business name The IFP Group, Inc.
- Added the business name Truenorth Financial.
- Added the business name Yoder Financial Group.
- Added the business name Curtis & Associates, Inc.
- Added the business name Triton Wealth Strategies.
- Added the business name Bluffview Insurance Group.
- Added the business name Calibrate Wealth Partners.
- Added the business name Feliciano Financial Group.
- Added the business name Lighthouse Planning Group.
- Added the business name PEAK360 Wealth Management.
- Added the business name Crescent Wealth Management.
- Added the business name Reignmakers Wealth Advisors.
- Added the business name Duke Financial Partners, LLC.
- Added the business name Finley Davis Financial Group.
- Added the business name Income and Estate Planning Partners.
- Added the business name The Financial Group of Philadelphia.
- No longer lists the business name Bruno Financial Services.
- No longer lists the business name Trandai Financial Solutions.
- No longer lists the business name Olive Tree Wealth Management.
- No longer lists the business name Financial & Estate Planning Services.
- Changed its office addresses in Green Bay, WI.
- Changed its office addresses in Omaha, NE.
- Added an office in Bellevue, WA.
- Added an office in Fayetteville, AR.
- Added an office in San Ramon, CA.
- Added an office in Tyler, TX.
- Added an office in Waco, TX.
- No longer lists an office in La Mirada, CA.
- No longer lists an office in Lakewood, NJ.
- No longer lists an office in Lincoln, NE.
- No longer lists an office in Selinsgrove, PA.
- No longer lists an office in Sioux Falls, SD.

### February 2026
- Updated its list of owners and control persons (Schedule A).

### January 2026
- Item 11 disclosure answers changed: 9 yes answers, previously 6 (now yes: 11.C(2), 11.C(4), 11.C(5)).

## Source

Form ADV as filed, October 2026. Values appear as filed. Cite as: AdvisorCensus. Integrity Alliance, LLC (CRD 139627): Form ADV filing data as of October 2026.