{ "crd_number": 289913, "slug": "innovia-wealth-llc-grand-rapids-mi-289913", "primary_business_name": "INNOVIA WEALTH, LLC", "legal_name": "STRATEGIES WEALTH ADVISORS, LLC", "dbas": [], "city": "Grand Rapids", "state": "MI", "country": "United States", "cbsa_code": "24340", "metro": { "cbsa_code": "24340", "common_name": "Grand Rapids", "msa_name": "Grand Rapids-Wyoming-Kentwood, MI", "path": "/advisors/mi/grand-rapids" }, "registration_type": "sec", "registration_status": "Approved", "registration_date": "2017-12-15", "years_registered": 8, "period": "2026-10-01", "filing_date": "2026-07-20", "carried_forward": false, "raum_total": 3288459087.0, "raum_discretionary": 3123428414.0, "raum_non_discretionary": 165030673.0, "raum_band": "1b_5b", "raum_band_label": "$1 billion to $5 billion", "total_employees": 31, "advisory_employees": 17, "client_count_bucket": null, "clients_by_type": { "charitable": { "raum": 856690.0, "count": 1 }, "individuals": { "raum": 303769121.0, "count": 368 }, "pension_profit_sharing": { "raum": 453927538.0, "count": 64 }, "high_net_worth_individuals": { "raum": 2506378921.0, "count": 359 }, "corporations_other_businesses": { "raum": 23526817.0, "count": 12 } }, "compensation_types": [ "fixed", "hourly", "percentage_of_aum", "performance_based" ], "advisory_activities": [ "financial_planning", "other", "pension_consulting", "portfolio_management_individuals", "portfolio_management_pooled_vehicles" ], "wrap_fee_participant": false, "disclosure_yes_count": 0, "states_registered": [ "AL", "AZ", "CA", "CO", "FL", "GA", "IL", "IN", "LA", "MI", "MN", "NY", "OH", "OR", "PA", "TN", "TX", "VA", "WA", "WI" ], "websites": [ "https://innoviawealth.com", "https://linkedin.com/company/innovia-wealth" ], "iapd_url": "https://adviserinfo.sec.gov/firm/summary/289913", "city_as_filed": "GRAND RAPIDS", "url": "https://advisorcensus.com/firm/innovia-wealth-llc-grand-rapids-mi-289913", "display_name": "Innovia Wealth, LLC", "summary": "Innovia Wealth, LLC is an SEC-registered investment advisory firm in Grand Rapids, MI, registered since 2017, reporting $1 billion to $5 billion in regulatory assets under management in its Form ADV filing dated July 20, 2026.", "citation": "AdvisorCensus. Innovia Wealth, LLC (CRD 289913): Form ADV filing data as of October 2026.", "registration_type_label": "SEC-registered investment adviser", "compensation_labels": [ "A percentage of assets under your management", "Hourly charges", "Fixed fees (other than subscription fees)", "Performance-based fees" ], "advisory_activity_labels": [ "Financial planning services", "Portfolio management for individuals and/or small businesses", "Portfolio management for pooled investment vehicles (other than investment companies)", "Pension consulting services", "Other" ], "quick_answers": [ { "q": "How is Innovia Wealth, LLC compensated?", "a": "On its Form ADV (Item 5.E, October 2026), Innovia Wealth, LLC reports these compensation arrangements: a percentage of assets under its management; hourly charges; fixed fees (other than subscription fees); performance-based fees." }, { "q": "How much does Innovia Wealth, LLC charge?", "a": "Its Form ADV Part 2A brochure dated March 31, 2026 states: Hourly rate: $1,000 an hour (financial planning services); Flat fee: $75,000 (financial planning services). Fees can differ by service and may be negotiable; the brochure is the complete statement." }, { "q": "Where is Innovia Wealth, LLC located?", "a": "Innovia Wealth, LLC's principal office is in Grand Rapids, MI, according to its Form ADV; the August 2026 filing also lists 2 other offices (Schedule D, Section 1.F)." }, { "q": "Is Innovia Wealth, LLC registered with the SEC or a state?", "a": "Innovia Wealth, LLC is an SEC-registered investment advisory firm, registered since 2017. Status as filed: Approved. CRD 289913." }, { "q": "How much does Innovia Wealth, LLC manage?", "a": "Innovia Wealth, LLC reports $3,288,459,087 in regulatory assets under management in its Form ADV filing dated July 20, 2026 (95% discretionary)." }, { "q": "How have Innovia Wealth, LLC's assets and staff changed since 2021?", "a": "In the Form ADV data for Innovia Wealth, LLC: Regulatory assets under management: $720,000,000 in the October 2021 data and $3,288,459,087 in the October 2026 data, up 357%. Total employees: 15 in October 2021 and 31 in October 2026. Assets under management move with markets as well as with clients coming and going." }, { "q": "What types of clients does Innovia Wealth, LLC serve?", "a": "By number of clients on Form ADV Item 5.D: individuals (other than high net worth individuals) (368); high net worth individuals (359); pension and profit sharing plans (but not the plan participants or government pension plans) (64)." }, { "q": "Which custodians does Innovia Wealth, LLC use?", "a": "Innovia Wealth, LLC's most recent Form ADV filing (Schedule D, Section 5.K(3)) lists Charles Schwab & Co., Inc. and Fidelity Brokerage Services LLC as custodians holding 10% or more of its separately managed account assets." }, { "q": "Does Innovia Wealth, LLC report any disciplinary disclosures?", "a": "Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/289913" }, { "q": "Does Innovia Wealth, LLC state an account minimum?", "a": "Its Form ADV Part 2A brochure dated March 31, 2026 says: \"We require a minimum household account size of $1,000,000, which may be waived at our discretion.\"" }, { "q": "What changed in Innovia Wealth, LLC's recent Form ADV filings?", "a": "In the August 2026 filing data: Changed its office addresses in Chicago, IL." } ], "filing_history": [ { "period": "2021-10-01", "regulatory_assets_under_management": 720000000.0, "total_employees": 15, "filing_date": "2021-03-31" }, { "period": "2022-10-01", "regulatory_assets_under_management": 1289606975.0, "total_employees": 14, "filing_date": "2022-05-03" }, { "period": "2023-10-01", "regulatory_assets_under_management": 1414389628.0, "total_employees": 23, "filing_date": "2023-03-28" }, { "period": "2024-10-01", "regulatory_assets_under_management": 2232574455.0, "total_employees": 26, "filing_date": "2024-09-04" }, { "period": "2025-10-01", "regulatory_assets_under_management": 2430721931.0, "total_employees": 30, "filing_date": "2025-05-08" }, { "period": "2026-10-01", "regulatory_assets_under_management": 3288459087.0, "total_employees": 31, "filing_date": "2026-07-20" } ], "recent_changes": [ { "period": "2026-08-01", "period_label": "August 2026", "notes": [ "Changed its office addresses in Chicago, IL." ] }, { "period": "2026-04-01", "period_label": "April 2026", "notes": [ "Employees performing advisory functions went from 18 to 17.", "Regulatory assets under management went from $2,430,721,931 to $3,288,459,087 (+35%).", "Registered or notice-filed in NY, TN." ] }, { "period": "2026-03-01", "period_label": "March 2026", "notes": [ "Updated its list of owners and control persons (Schedule A)." ] }, { "period": "2026-01-01", "period_label": "January 2026", "notes": [ "Added an office in Birmingham, MI." ] } ], "fees_from_brochure": { "source": "Form ADV Part 2A brochure dated March 31, 2026", "provided_by_the_firm": false, "tiers": [], "flat_rate": null, "stated_range": null, "stated_maximum": null, "account_minimum": "$1,000,000", "account_minimum_may_be_waived": true, "minimum_annual_fee": null, "planning_fees": [ "Hourly rate: $1,000 an hour (financial planning services)", "Flat fee: $75,000 (financial planning services)" ], "figures": [ { "label": "Account minimum", "statements": [ "Account minimum: $1,000,000 (the brochure says it may be waived or negotiated)" ], "quotes": [ "We require a minimum household account size of $1,000,000, which may be waived at our discretion." ] }, { "label": "Planning fee", "statements": [ "Hourly rate: $1,000 an hour (financial planning services)" ], "quotes": [ "Our fee related to financial planning services provided (“Financial Planning Fee”) varies. However, hourly fees cannot exceed $1,000/hour" ] }, { "label": "Planning fee", "statements": [ "Flat fee: $75,000 (financial planning services)" ], "quotes": [ "Our fee related to financial planning services provided (“Financial Planning Fee”) varies. However, hourly fees cannot exceed $1,000/hour and Innovia Wealth typically does not allow flat or project-based fees to exceed $75,000." ] } ], "values": { "tiers": [], "range_pct": null, "max_pct": null, "account_minimum": 1000000.0, "minimum_annual_fee": null, "planning": [ { "kind": "hourly", "amount": 1000.0, "min": null, "max": null, "period": "hour", "service": "financial planning services" }, { "kind": "flat", "amount": 75000.0, "min": null, "max": null, "period": "one_time", "service": "financial planning services" } ] }, "quotes": [ "We require a minimum household account size of $1,000,000, which may be waived at our discretion.", "Our fee related to financial planning services provided (“Financial Planning Fee”) varies. However, hourly fees cannot exceed $1,000/hour", "Our fee related to financial planning services provided (“Financial Planning Fee”) varies. However, hourly fees cannot exceed $1,000/hour and Innovia Wealth typically does not allow flat or project-based fees to exceed $75,000." ], "note": "As stated in the firm's brochure; fees can differ by service and may be negotiable." }, "custodians": [ { "name": "Charles Schwab & Co., Inc.", "name_as_filed": "CHARLES SCHWAB & CO., INC.", "affiliated": false }, { "name": "Fidelity Brokerage Services LLC", "name_as_filed": "FIDELITY BROKERAGE SERVICES LLC", "affiliated": false } ], "custodians_note": "Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.", "markdown_url": "https://advisorcensus.com/firm/innovia-wealth-llc-grand-rapids-mi-289913.md", "clients": [ { "type": "individuals", "label": "Individuals (other than high net worth individuals)", "count": 368, "fewer_than_5": false, "raum": 303769121.0 }, { "type": "high_net_worth_individuals", "label": "High net worth individuals", "count": 359, "fewer_than_5": false, "raum": 2506378921.0 }, { "type": "pension_profit_sharing", "label": "Pension and profit sharing plans (but not the plan participants or government pension plans)", "count": 64, "fewer_than_5": false, "raum": 453927538.0 }, { "type": "charitable", "label": "Charitable organizations", "count": 1, "fewer_than_5": false, "raum": 856690.0 }, { "type": "corporations_other_businesses", "label": "Corporations or other businesses not listed above", "count": 12, "fewer_than_5": false, "raum": 23526817.0 } ], "disclosure_line": "Reports no disclosure items on Form ADV Item 11.", "disclosure_items": [], "indexable": true, "suppressed": false, "claimed": false, "enhanced": false, "provided_by_the_firm": null, "source": { "name": "Form ADV", "as_of": "2026-10-01", "iapd_url": "https://adviserinfo.sec.gov/firm/summary/289913", "operator": "BH Monitor Services, LLC", "license": "https://creativecommons.org/licenses/by/4.0/", "credit": "AdvisorCensus (advisorcensus.com), from SEC Form ADV data" } }