# Innovative Asset Advisors Group

> Innovative Asset Advisors Group is an SEC-registered investment advisory firm in Shelton, CT, registered since 2025, reporting $100 million to $500 million in regulatory assets under management in its Form ADV filing dated October 1, 2026.

- CRD: 336773
- Filed as: INNOVATIVE ASSET ADVISORS GROUP
- Legal name: Innovative Asset Advisors Group, LLC
- Registration: SEC-registered investment adviser (status as filed: Approved)
- Location: Shelton, CT
- Filing period: October 2026
- Form ADV filing dated: October 1, 2026
- SEC record (IAPD): https://adviserinfo.sec.gov/firm/summary/336773
- AdvisorCensus page: https://advisorcensus.com/firm/innovative-asset-advisors-group-shelton-ct-336773

## Quick answers

**How is Innovative Asset Advisors Group compensated?**
On its Form ADV (Item 5.E, October 2026), Innovative Asset Advisors Group reports these compensation arrangements: a percentage of assets under its management; hourly charges; fixed fees (other than subscription fees).

**Where is Innovative Asset Advisors Group located?**
Innovative Asset Advisors Group's principal office is in Shelton, CT, according to its Form ADV; the April 2026 filing also lists 2 other offices (Schedule D, Section 1.F).

**Is Innovative Asset Advisors Group registered with the SEC or a state?**
Innovative Asset Advisors Group is an SEC-registered investment advisory firm, registered since 2025. Status as filed: Approved. CRD 336773.

**How much does Innovative Asset Advisors Group manage?**
Innovative Asset Advisors Group reports $297,932,861 in regulatory assets under management in its Form ADV filing dated October 1, 2026 (100% discretionary).

**How have Innovative Asset Advisors Group's assets and staff changed since 2025?**
In the Form ADV data for Innovative Asset Advisors Group: Regulatory assets under management: $0 in the October 2025 data and $297,932,861 in the October 2026 data. Total employees: 1 in October 2025 and 13 in October 2026. Assets under management move with markets as well as with clients coming and going.

**What types of clients does Innovative Asset Advisors Group serve?**
By number of clients on Form ADV Item 5.D: individuals (other than high net worth individuals) (309); high net worth individuals (64).

**Which custodians does Innovative Asset Advisors Group use?**
Innovative Asset Advisors Group's most recent Form ADV filing (Schedule D, Section 5.K(3)) lists Charles Schwab & Co., Inc. and SEI Global Services, Inc. as custodians holding 10% or more of its separately managed account assets.

**Does Innovative Asset Advisors Group report any disciplinary disclosures?**
Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/336773

**What changed in Innovative Asset Advisors Group's recent Form ADV filings?**
In the April 2026 filing data: Regulatory assets under management went from $134,490,000 to $297,932,861 (+122%). Employees performing advisory functions went from 4 to 11. Added an office in Bethel, CT. Added an office in North Haven, CT. Registered or notice-filed in CA, NY. Updated its list of owners and control persons (Schedule A).

## From the Form ADV filing

### Compensation (Item 5.E)
- A percentage of assets under your management
- Hourly charges
- Fixed fees (other than subscription fees)

### Custodians (Schedule D, Section 5.K(3))
- Charles Schwab & Co., Inc.
- SEI Global Services, Inc.

Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.

### Regulatory assets under management (Item 5.F)
- Total: $297,932,861
- Discretionary: $297,932,861
- Non-discretionary: $0

### Clients (Item 5.D)

| Client type | Clients | Assets |
| --- | --- | --- |
| Individuals (other than high net worth individuals) | 309 | $91,464,196 |
| High net worth individuals | 64 | $206,468,665 |

### Advisory services (Item 5.G)
- Financial planning services
- Portfolio management for individuals and/or small businesses

### Firm details
- Registered since: 2025 (1 year)
- Employees: 13 total, 11 performing advisory functions
- Wrap fee program participation: No
- States registered or notice-filed: CA, CT, FL, MA, NH, NY, VT
- Disclosures (Item 11): Reports no disclosure items on Form ADV Item 11.

### Other offices (Schedule D, Section 1.F), as of the April 2026 filing
- Bethel, CT
- North Haven, CT

### Websites listed on Form ADV (Item 1.I)
- innovativeaag.com

## Assets and staff over time

| Data period | Regulatory assets under management | Employees | Filing dated |
| --- | --- | --- | --- |
| October 2025 | $0 | 1 | May 21, 2025 |
| October 2026 | $297,932,861 | 13 | October 1, 2026 |

Regulatory assets under management: $0 in the October 2025 data and $297,932,861 in the October 2026 data.
Total employees: 1 in October 2025 and 13 in October 2026.

## Changes in the filing (last 12 months)

### April 2026
- Regulatory assets under management went from $134,490,000 to $297,932,861 (+122%).
- Employees performing advisory functions went from 4 to 11.
- Added an office in Bethel, CT.
- Added an office in North Haven, CT.
- Registered or notice-filed in CA, NY.
- Updated its list of owners and control persons (Schedule A).

### January 2026
- Registered or notice-filed in NH.
- Updated its list of owners and control persons (Schedule A).

### December 2025
- Regulatory assets under management went from $0 to $134,490,000.
- Employees performing advisory functions went from 1 to 4.
- Registered or notice-filed in FL, MA, VT.

## Source

Form ADV as filed, October 2026. Values appear as filed. Cite as: AdvisorCensus. Innovative Asset Advisors Group (CRD 336773): Form ADV filing data as of October 2026.