{ "crd_number": 336773, "slug": "innovative-asset-advisors-group-shelton-ct-336773", "primary_business_name": "INNOVATIVE ASSET ADVISORS GROUP", "legal_name": "INNOVATIVE ASSET ADVISORS GROUP, LLC", "dbas": [], "city": "Shelton", "state": "CT", "country": "United States", "cbsa_code": "47930", "metro": { "cbsa_code": "47930", "common_name": "Waterbury", "msa_name": "Waterbury-Shelton, CT", "path": "/advisors/ct/waterbury" }, "registration_type": "sec", "registration_status": "Approved", "registration_date": "2025-06-24", "years_registered": 1, "period": "2026-10-01", "filing_date": "2026-10-01", "carried_forward": false, "raum_total": 297932861.0, "raum_discretionary": 297932861.0, "raum_non_discretionary": 0.0, "raum_band": "100m_500m", "raum_band_label": "$100 million to $500 million", "total_employees": 13, "advisory_employees": 11, "client_count_bucket": null, "clients_by_type": { "individuals": { "raum": 91464196.0, "count": 309 }, "high_net_worth_individuals": { "raum": 206468665.0, "count": 64 } }, "compensation_types": [ "fixed", "hourly", "percentage_of_aum" ], "advisory_activities": [ "financial_planning", "portfolio_management_individuals" ], "wrap_fee_participant": false, "disclosure_yes_count": 0, "states_registered": [ "CA", "CT", "FL", "MA", "NH", "NY", "VT" ], "websites": [ "https://innovativeaag.com" ], "iapd_url": "https://adviserinfo.sec.gov/firm/summary/336773", "city_as_filed": "SHELTON", "url": "https://advisorcensus.com/firm/innovative-asset-advisors-group-shelton-ct-336773", "display_name": "Innovative Asset Advisors Group", "summary": "Innovative Asset Advisors Group is an SEC-registered investment advisory firm in Shelton, CT, registered since 2025, reporting $100 million to $500 million in regulatory assets under management in its Form ADV filing dated October 1, 2026.", "citation": "AdvisorCensus. Innovative Asset Advisors Group (CRD 336773): Form ADV filing data as of October 2026.", "registration_type_label": "SEC-registered investment adviser", "compensation_labels": [ "A percentage of assets under your management", "Hourly charges", "Fixed fees (other than subscription fees)" ], "advisory_activity_labels": [ "Financial planning services", "Portfolio management for individuals and/or small businesses" ], "quick_answers": [ { "q": "How is Innovative Asset Advisors Group compensated?", "a": "On its Form ADV (Item 5.E, October 2026), Innovative Asset Advisors Group reports these compensation arrangements: a percentage of assets under its management; hourly charges; fixed fees (other than subscription fees)." }, { "q": "Where is Innovative Asset Advisors Group located?", "a": "Innovative Asset Advisors Group's principal office is in Shelton, CT, according to its Form ADV; the April 2026 filing also lists 2 other offices (Schedule D, Section 1.F)." }, { "q": "Is Innovative Asset Advisors Group registered with the SEC or a state?", "a": "Innovative Asset Advisors Group is an SEC-registered investment advisory firm, registered since 2025. Status as filed: Approved. CRD 336773." }, { "q": "How much does Innovative Asset Advisors Group manage?", "a": "Innovative Asset Advisors Group reports $297,932,861 in regulatory assets under management in its Form ADV filing dated October 1, 2026 (100% discretionary)." }, { "q": "How have Innovative Asset Advisors Group's assets and staff changed since 2025?", "a": "In the Form ADV data for Innovative Asset Advisors Group: Regulatory assets under management: $0 in the October 2025 data and $297,932,861 in the October 2026 data. Total employees: 1 in October 2025 and 13 in October 2026. Assets under management move with markets as well as with clients coming and going." }, { "q": "What types of clients does Innovative Asset Advisors Group serve?", "a": "By number of clients on Form ADV Item 5.D: individuals (other than high net worth individuals) (309); high net worth individuals (64)." }, { "q": "Which custodians does Innovative Asset Advisors Group use?", "a": "Innovative Asset Advisors Group's most recent Form ADV filing (Schedule D, Section 5.K(3)) lists Charles Schwab & Co., Inc. and SEI Global Services, Inc. as custodians holding 10% or more of its separately managed account assets." }, { "q": "Does Innovative Asset Advisors Group report any disciplinary disclosures?", "a": "Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/336773" }, { "q": "What changed in Innovative Asset Advisors Group's recent Form ADV filings?", "a": "In the April 2026 filing data: Regulatory assets under management went from $134,490,000 to $297,932,861 (+122%). Employees performing advisory functions went from 4 to 11. Added an office in Bethel, CT. Added an office in North Haven, CT. Registered or notice-filed in CA, NY. Updated its list of owners and control persons (Schedule A)." } ], "filing_history": [ { "period": "2025-10-01", "regulatory_assets_under_management": 0.0, "total_employees": 1, "filing_date": "2025-05-21" }, { "period": "2026-10-01", "regulatory_assets_under_management": 297932861.0, "total_employees": 13, "filing_date": "2026-10-01" } ], "recent_changes": [ { "period": "2026-04-01", "period_label": "April 2026", "notes": [ "Regulatory assets under management went from $134,490,000 to $297,932,861 (+122%).", "Employees performing advisory functions went from 4 to 11.", "Added an office in Bethel, CT.", "Added an office in North Haven, CT.", "Registered or notice-filed in CA, NY.", "Updated its list of owners and control persons (Schedule A)." ] }, { "period": "2026-01-01", "period_label": "January 2026", "notes": [ "Registered or notice-filed in NH.", "Updated its list of owners and control persons (Schedule A)." ] }, { "period": "2025-12-01", "period_label": "December 2025", "notes": [ "Regulatory assets under management went from $0 to $134,490,000.", "Employees performing advisory functions went from 1 to 4.", "Registered or notice-filed in FL, MA, VT." ] } ], "fees_from_brochure": null, "custodians": [ { "name": "Charles Schwab & Co., Inc.", "name_as_filed": "CHARLES SCHWAB & CO., INC.", "affiliated": false }, { "name": "SEI Global Services, Inc.", "name_as_filed": "SEI GLOBAL SERVICES, INC.", "affiliated": false } ], "custodians_note": "Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.", "markdown_url": "https://advisorcensus.com/firm/innovative-asset-advisors-group-shelton-ct-336773.md", "clients": [ { "type": "individuals", "label": "Individuals (other than high net worth individuals)", "count": 309, "fewer_than_5": false, "raum": 91464196.0 }, { "type": "high_net_worth_individuals", "label": "High net worth individuals", "count": 64, "fewer_than_5": false, "raum": 206468665.0 } ], "disclosure_line": "Reports no disclosure items on Form ADV Item 11.", "disclosure_items": [], "indexable": true, "suppressed": false, "claimed": false, "enhanced": false, "provided_by_the_firm": null, "source": { "name": "Form ADV", "as_of": "2026-10-01", "iapd_url": "https://adviserinfo.sec.gov/firm/summary/336773", "operator": "BH Monitor Services, LLC", "license": "https://creativecommons.org/licenses/by/4.0/", "credit": "AdvisorCensus (advisorcensus.com), from SEC Form ADV data" } }