{
  "crd_number": 146618,
  "slug": "innovative-advisory-group-lexington-ma-146618",
  "primary_business_name": "INNOVATIVE ADVISORY GROUP",
  "legal_name": "INNOVATIVE ADVISORY GROUP, LLC",
  "dbas": [],
  "city": "Lexington",
  "state": "MA",
  "country": "United States",
  "cbsa_code": "14460",
  "metro": {
    "cbsa_code": "14460",
    "common_name": "Boston",
    "msa_name": "Boston-Cambridge-Newton, MA-NH",
    "path": "/advisors/ma/boston"
  },
  "registration_type": "sec",
  "registration_status": "Approved",
  "registration_date": "2021-10-28",
  "years_registered": 4,
  "period": "2026-10-01",
  "filing_date": "2026-09-22",
  "carried_forward": false,
  "raum_total": 194000000.0,
  "raum_discretionary": 194000000.0,
  "raum_non_discretionary": 0.0,
  "raum_band": "100m_500m",
  "raum_band_label": "$100 million to $500 million",
  "total_employees": 9,
  "advisory_employees": 8,
  "client_count_bucket": null,
  "clients_by_type": {
    "charitable": {
      "raum": 2200000.0,
      "count": 2
    },
    "individuals": {
      "raum": 121800000.0,
      "count": 270
    },
    "high_net_worth_individuals": {
      "raum": 70000000.0,
      "count": 28
    }
  },
  "compensation_types": [
    "fixed",
    "hourly",
    "percentage_of_aum"
  ],
  "advisory_activities": [
    "financial_planning",
    "pension_consulting",
    "portfolio_management_businesses_institutional",
    "portfolio_management_individuals",
    "selection_of_other_advisers"
  ],
  "wrap_fee_participant": false,
  "disclosure_yes_count": 0,
  "states_registered": [
    "AZ",
    "CA",
    "CO",
    "CT",
    "FL",
    "LA",
    "MA",
    "MD",
    "ME",
    "MI",
    "MN",
    "MT",
    "NC",
    "NE",
    "NH",
    "NJ",
    "NY",
    "PA",
    "SC",
    "TN",
    "TX",
    "VA",
    "WA"
  ],
  "websites": [
    "https://facebook.com/IAGWEALTH",
    "https://innovativewealth.com",
    "https://linkedin.com/COMPANY/INNOVATIVE-ADVISORY-GROUP"
  ],
  "iapd_url": "https://adviserinfo.sec.gov/firm/summary/146618",
  "city_as_filed": "LEXINGTON",
  "url": "https://advisorcensus.com/firm/innovative-advisory-group-lexington-ma-146618",
  "display_name": "Innovative Advisory Group",
  "summary": "Innovative Advisory Group is an SEC-registered investment advisory firm in Lexington, MA, registered since 2021, reporting $100 million to $500 million in regulatory assets under management in its Form ADV filing dated September 22, 2026.",
  "citation": "AdvisorCensus. Innovative Advisory Group (CRD 146618): Form ADV filing data as of October 2026.",
  "registration_type_label": "SEC-registered investment adviser",
  "compensation_labels": [
    "A percentage of assets under your management",
    "Hourly charges",
    "Fixed fees (other than subscription fees)"
  ],
  "advisory_activity_labels": [
    "Financial planning services",
    "Portfolio management for individuals and/or small businesses",
    "Portfolio management for businesses (other than small businesses) or institutional clients",
    "Pension consulting services",
    "Selection of other advisers (including private fund managers)"
  ],
  "quick_answers": [
    {
      "q": "How is Innovative Advisory Group compensated?",
      "a": "On its Form ADV (Item 5.E, October 2026), Innovative Advisory Group reports these compensation arrangements: a percentage of assets under its management; hourly charges; fixed fees (other than subscription fees)."
    },
    {
      "q": "What does Innovative Advisory Group's brochure say about its fees?",
      "a": "Its Form ADV Part 2A brochure dated February 19, 2026 states: Asset-based fee: 1% to 2% a year (a range, as the brochure states it). Fees can differ by service and may be negotiable; the brochure is the complete statement."
    },
    {
      "q": "Where is Innovative Advisory Group located?",
      "a": "Innovative Advisory Group's principal office is in Lexington, MA, according to its Form ADV."
    },
    {
      "q": "Is Innovative Advisory Group registered with the SEC or a state?",
      "a": "Innovative Advisory Group is an SEC-registered investment advisory firm, registered since 2021. Status as filed: Approved. CRD 146618."
    },
    {
      "q": "How much does Innovative Advisory Group manage?",
      "a": "Innovative Advisory Group reports $194,000,000 in regulatory assets under management in its Form ADV filing dated September 22, 2026 (100% discretionary)."
    },
    {
      "q": "How have Innovative Advisory Group's assets and staff changed since 2022?",
      "a": "In the Form ADV data for Innovative Advisory Group: Regulatory assets under management: $136,500,000 in the October 2022 data and $194,000,000 in the October 2026 data, up 42%. Total employees: 9 in October 2022 and 9 in October 2026. Assets under management move with markets as well as with clients coming and going."
    },
    {
      "q": "What types of clients does Innovative Advisory Group serve?",
      "a": "By number of clients on Form ADV Item 5.D: individuals (other than high net worth individuals) (270); high net worth individuals (28); charitable organizations (2)."
    },
    {
      "q": "Which custodians does Innovative Advisory Group use?",
      "a": "Innovative Advisory Group's most recent Form ADV filing (Schedule D, Section 5.K(3)) lists Charles Schwab & Co., Inc. and CNB Custody as custodians holding 10% or more of its separately managed account assets."
    },
    {
      "q": "Does Innovative Advisory Group report any disciplinary disclosures?",
      "a": "Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/146618"
    },
    {
      "q": "Does Innovative Advisory Group state an account minimum?",
      "a": "Its Form ADV Part 2A brochure dated February 19, 2026 says: \"While there are no minimum account size requirements by IAG for any prospective or currently active Clients, IAG may place restrictions, at its own discretion, with respect to acceptance of clients and/or management of client accounts\""
    },
    {
      "q": "What changed in Innovative Advisory Group's recent Form ADV filings?",
      "a": "In the October 2026 filing data: Registered or notice-filed in TN."
    }
  ],
  "filing_history": [
    {
      "period": "2022-10-01",
      "regulatory_assets_under_management": 136500000.0,
      "total_employees": 9,
      "filing_date": "2022-04-28"
    },
    {
      "period": "2023-10-01",
      "regulatory_assets_under_management": 124000000.0,
      "total_employees": 9,
      "filing_date": "2023-09-14"
    },
    {
      "period": "2024-10-01",
      "regulatory_assets_under_management": 129000000.0,
      "total_employees": 9,
      "filing_date": "2024-06-19"
    },
    {
      "period": "2025-10-01",
      "regulatory_assets_under_management": 160500000.0,
      "total_employees": 8,
      "filing_date": "2025-03-20"
    },
    {
      "period": "2026-10-01",
      "regulatory_assets_under_management": 194000000.0,
      "total_employees": 9,
      "filing_date": "2026-09-22"
    }
  ],
  "recent_changes": [
    {
      "period": "2026-10-01",
      "period_label": "October 2026",
      "notes": [
        "Registered or notice-filed in TN."
      ]
    },
    {
      "period": "2026-09-01",
      "period_label": "September 2026",
      "notes": [
        "Employees performing advisory functions went from 9 to 8.",
        "No longer lists an office in Phoenix, AZ.",
        "Registered or notice-filed in MT."
      ]
    },
    {
      "period": "2026-03-01",
      "period_label": "March 2026",
      "notes": [
        "Regulatory assets under management went from $160,500,000 to $194,000,000 (+21%)."
      ]
    },
    {
      "period": "2025-12-01",
      "period_label": "December 2025",
      "notes": [
        "Employees performing advisory functions went from 7 to 9.",
        "Registered or notice-filed in NE."
      ]
    }
  ],
  "fees_from_brochure": {
    "source": "Form ADV Part 2A brochure dated February 19, 2026",
    "tiers": [],
    "flat_rate": null,
    "stated_range": "1% to 2% a year",
    "stated_maximum": null,
    "account_minimum": "None",
    "account_minimum_may_be_waived": true,
    "minimum_annual_fee": null,
    "figures": [
      {
        "label": "Asset-based fee",
        "statements": [
          "Asset-based fee: 1% to 2% a year (a range, as the brochure states it)"
        ],
        "quotes": [
          "Currently IAG charges up to 2.00% of assets under management, but generally the range is between 1.00% and 2.00%"
        ]
      },
      {
        "label": "Account minimum",
        "statements": [
          "Account minimum: None (the brochure says it may be waived or negotiated)"
        ],
        "quotes": [
          "While there are no minimum account size requirements by IAG for any prospective or currently active Clients, IAG may place restrictions, at its own discretion, with respect to acceptance of clients and/or management of client accounts"
        ]
      }
    ],
    "quotes": [
      "Currently IAG charges up to 2.00% of assets under management, but generally the range is between 1.00% and 2.00%",
      "While there are no minimum account size requirements by IAG for any prospective or currently active Clients, IAG may place restrictions, at its own discretion, with respect to acceptance of clients and/or management of client accounts"
    ],
    "note": "As stated in the firm's brochure; fees can differ by service and may be negotiable."
  },
  "custodians": [
    {
      "name": "Charles Schwab & Co., Inc.",
      "name_as_filed": "CHARLES SCHWAB & CO., INC.",
      "affiliated": false
    },
    {
      "name": "CNB Custody",
      "name_as_filed": "CNB CUSTODY",
      "affiliated": false
    }
  ],
  "custodians_note": "Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.",
  "markdown_url": "https://advisorcensus.com/firm/innovative-advisory-group-lexington-ma-146618.md",
  "clients": [
    {
      "type": "individuals",
      "label": "Individuals (other than high net worth individuals)",
      "count": 270,
      "fewer_than_5": false,
      "raum": 121800000.0
    },
    {
      "type": "high_net_worth_individuals",
      "label": "High net worth individuals",
      "count": 28,
      "fewer_than_5": false,
      "raum": 70000000.0
    },
    {
      "type": "charitable",
      "label": "Charitable organizations",
      "count": 2,
      "fewer_than_5": false,
      "raum": 2200000.0
    }
  ],
  "disclosure_line": "Reports no disclosure items on Form ADV Item 11.",
  "disclosure_items": [],
  "indexable": true,
  "suppressed": false,
  "claimed": false,
  "enhanced": false,
  "provided_by_the_firm": null,
  "source": {
    "name": "Form ADV",
    "as_of": "2026-10-01",
    "iapd_url": "https://adviserinfo.sec.gov/firm/summary/146618",
    "operator": "BH Monitor Services, LLC",
    "license": "https://creativecommons.org/licenses/by/4.0/",
    "credit": "AdvisorCensus (advisorcensus.com), from SEC Form ADV data"
  }
}