# Icon Financial Services LLC

> Icon Financial Services LLC is an SEC-registered investment advisory firm in Portland, OR, registered since 2020, reporting under $25 million in regulatory assets under management in its Form ADV filing dated March 13, 2026.

- CRD: 306816
- Filed as: ICON FINANCIAL SERVICES LLC
- Registration: SEC-registered investment adviser (status as filed: Approved)
- Location: Portland, OR
- Filing period: October 2026
- Form ADV filing dated: March 13, 2026
- SEC record (IAPD): https://adviserinfo.sec.gov/firm/summary/306816
- AdvisorCensus page: https://advisorcensus.com/firm/icon-financial-services-llc-portland-or-306816

## Quick answers

**How is Icon Financial Services LLC compensated?**
On its Form ADV (Item 5.E, October 2026), Icon Financial Services LLC reports these compensation arrangements: a percentage of assets under its management; fixed fees (other than subscription fees).

**Where is Icon Financial Services LLC located?**
Icon Financial Services LLC's principal office is in Portland, OR, according to its Form ADV.

**Is Icon Financial Services LLC registered with the SEC or a state?**
Icon Financial Services LLC is an SEC-registered investment advisory firm, registered since 2020. Status as filed: Approved. CRD 306816.

**How much does Icon Financial Services LLC manage?**
Icon Financial Services LLC reports $19,743,206 in regulatory assets under management in its Form ADV filing dated March 13, 2026 (100% discretionary).

**How have Icon Financial Services LLC's assets and staff changed since 2021?**
In the Form ADV data for Icon Financial Services LLC: Regulatory assets under management: $7,707 in the October 2021 data and $19,743,206 in the October 2026 data, up 256072%. Total employees: 1 in October 2021 and 3 in October 2026. Assets under management move with markets as well as with clients coming and going.

**What types of clients does Icon Financial Services LLC serve?**
By number of clients on Form ADV Item 5.D: individuals (other than high net worth individuals) (4,171); high net worth individuals (7).

**Which custodians does Icon Financial Services LLC use?**
Icon Financial Services LLC's most recent Form ADV filing (Schedule D, Section 5.K(3)) lists Apex Clearing Corporation as a custodian holding 10% or more of its separately managed account assets.

**Does Icon Financial Services LLC report any disciplinary disclosures?**
Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/306816

**Does Icon Financial Services LLC state an account minimum?**
Its Form ADV Part 2A brochure dated March 13, 2026 says: "We do maintain a minimum initial contribution requirement of $25, but do not require clients to maintain a minimum balance."

**What changed in Icon Financial Services LLC's recent Form ADV filings?**
In the April 2026 filing data: Regulatory assets under management went from $6,759,728 to $19,743,206 (+192%).

## From the Form ADV filing

### Compensation (Item 5.E)
- A percentage of assets under your management
- Fixed fees (other than subscription fees)

### Fees and minimums (Form ADV Part 2A brochure dated March 13, 2026)

- Account minimum: $25

> We do maintain a minimum initial contribution requirement of $25, but do not require clients to maintain a minimum balance.

As stated in the firm's brochure. Fees can differ by service and may be negotiable.

### Custodians (Schedule D, Section 5.K(3))
- Apex Clearing Corporation

Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.

### Regulatory assets under management (Item 5.F)
- Total: $19,743,206
- Discretionary: $19,743,206
- Non-discretionary: $0

### Clients (Item 5.D)

| Client type | Clients | Assets |
| --- | --- | --- |
| Individuals (other than high net worth individuals) | 4,171 | $19,574,961 |
| High net worth individuals | 7 | $168,245 |
| Banking or thrift institutions | 0 | $0 |
| Investment companies | 0 | $0 |
| Business development companies | 0 | $0 |
| Pooled investment vehicles (other than investment companies and business development companies) | 0 | $0 |
| Pension and profit sharing plans (but not the plan participants or government pension plans) | 0 | $0 |
| Charitable organizations | 0 | $0 |
| State or municipal government entities (including government pension plans) | 0 | $0 |
| Other investment advisers | 0 | $0 |
| Insurance companies | 0 | $0 |
| Sovereign wealth funds and foreign official institutions | 0 | $0 |
| Corporations or other businesses not listed above | 0 | $0 |
| Other | 0 | $0 |

### Advisory services (Item 5.G)
- Portfolio management for individuals and/or small businesses

### Firm details
- Registered since: 2020 (6 years)
- Employees: 3 total, 3 performing advisory functions
- Wrap fee program participation: Yes
- States registered or notice-filed: AK, AL, AR, AZ, CA, CO, CT, DC, DE, FL, GA, HI, IA, ID, IL, IN, KS, KY, LA, MA, MD, ME, MI, MN, MO, MS, MT, NC, ND, NE, NH, NJ, NM, NV, NY, OH, OK, OR, PA, PR, RI, SC, SD, TN, TX, UT, VA, VI, VT, WA, WI, WV, WY
- Disclosures (Item 11): Reports no disclosure items on Form ADV Item 11.

### Websites listed on Form ADV (Item 1.I)
- iconsavingsplan.com
- medium.com/@IconSavingsPlan
- Facebook @IconSavingsPlan
- LinkedIn @icon-savings-plan
- X @iconsavingsplan
- YouTube @UCtBNicuTTARWEPXj3ANzUWw

## Assets and staff over time

| Data period | Regulatory assets under management | Employees | Filing dated |
| --- | --- | --- | --- |
| October 2021 | $7,707 | 1 | September 17, 2021 |
| October 2022 | $256,366 | 1 | March 18, 2022 |
| October 2023 | $1,049,932 | 2 | April 25, 2023 |
| October 2024 | $3,790,809 | 1 | September 11, 2024 |
| October 2025 | $6,759,728 | 1 | May 12, 2025 |
| October 2026 | $19,743,206 | 3 | March 13, 2026 |

Regulatory assets under management: $7,707 in the October 2021 data and $19,743,206 in the October 2026 data, up 256072%.
Total employees: 1 in October 2021 and 3 in October 2026.

## Changes in the filing (last 12 months)

### April 2026
- Regulatory assets under management went from $6,759,728 to $19,743,206 (+192%).

### February 2026
- Employees performing advisory functions went from 1 to 3.

## Source

Form ADV as filed, October 2026. Values appear as filed. Cite as: AdvisorCensus. Icon Financial Services LLC (CRD 306816): Form ADV filing data as of October 2026.