{
  "crd_number": 16986,
  "slug": "huntington-financial-advisors-columbus-oh-16986",
  "primary_business_name": "HUNTINGTON FINANCIAL ADVISORS",
  "legal_name": "THE HUNTINGTON INVESTMENT COMPANY",
  "dbas": [
    "HUNTINGTON FINANCIAL ADVISORS"
  ],
  "city": "Columbus",
  "state": "OH",
  "country": "United States",
  "cbsa_code": "18140",
  "metro": {
    "cbsa_code": "18140",
    "common_name": "Columbus",
    "msa_name": "Columbus, OH",
    "path": "/advisors/oh/columbus"
  },
  "registration_type": "sec",
  "registration_status": "Approved",
  "registration_date": "2000-10-06",
  "years_registered": 25,
  "period": "2026-10-01",
  "filing_date": "2026-08-21",
  "carried_forward": false,
  "raum_total": 7891185327.0,
  "raum_discretionary": 7891185327.0,
  "raum_non_discretionary": 0.0,
  "raum_band": "over_5b",
  "raum_band_label": "Over $5 billion",
  "total_employees": 520,
  "advisory_employees": 415,
  "client_count_bucket": null,
  "clients_by_type": {
    "charitable": {
      "raum": 12511440.0,
      "count": 27
    },
    "individuals": {
      "raum": 6696427409.0,
      "count": 41475
    },
    "high_net_worth_individuals": {
      "raum": 1086159677.0,
      "count": 678
    },
    "corporations_other_businesses": {
      "raum": 96086801.0,
      "count": 218
    }
  },
  "compensation_types": [
    "percentage_of_aum"
  ],
  "advisory_activities": [
    "portfolio_management_businesses_institutional",
    "portfolio_management_individuals",
    "selection_of_other_advisers"
  ],
  "wrap_fee_participant": true,
  "disclosure_yes_count": 6,
  "states_registered": [
    "AK",
    "AL",
    "AR",
    "AZ",
    "CA",
    "CO",
    "CT",
    "DC",
    "DE",
    "FL",
    "GA",
    "HI",
    "IA",
    "ID",
    "IL",
    "IN",
    "KS",
    "KY",
    "LA",
    "MA",
    "MD",
    "ME",
    "MI",
    "MN",
    "MO",
    "MS",
    "MT",
    "NC",
    "ND",
    "NE",
    "NH",
    "NJ",
    "NM",
    "NV",
    "NY",
    "OH",
    "OK",
    "OR",
    "PA",
    "PR",
    "RI",
    "SC",
    "SD",
    "TN",
    "TX",
    "UT",
    "VA",
    "VI",
    "VT",
    "WA",
    "WI",
    "WV",
    "WY"
  ],
  "websites": [
    "https://huntington.com",
    "https://linkedin.com/company/huntington-financial-advisors/mycompany"
  ],
  "iapd_url": "https://adviserinfo.sec.gov/firm/summary/16986",
  "disclosure_items": [
    {
      "item": "11.C(2)",
      "question": "Has the SEC or the CFTC ever found that the firm or an advisory affiliate was involved in a violation of SEC or CFTC regulations or statutes?"
    },
    {
      "item": "11.C(4)",
      "question": "Has the SEC or the CFTC ever entered an order against the firm or an advisory affiliate in connection with investment-related activity?"
    },
    {
      "item": "11.C(5)",
      "question": "Has the SEC or the CFTC ever imposed a civil money penalty on the firm or an advisory affiliate, or ordered the firm or an advisory affiliate to cease and desist from an activity?"
    },
    {
      "item": "11.D(1)",
      "question": "Has another federal regulator, a state regulator, or a foreign financial regulator ever found that the firm or an advisory affiliate made a false statement or omission, or was dishonest, unfair, or unethical?"
    },
    {
      "item": "11.D(5)",
      "question": "Has another federal regulator, a state regulator, or a foreign financial regulator ever denied, suspended, or revoked the registration or license of the firm or an advisory affiliate, prevented either by order from associating with an investment-related business, or restricted either one's activity?"
    },
    {
      "item": "11.E(2)",
      "question": "Has a self-regulatory organization or a commodities exchange ever found that the firm or an advisory affiliate was involved in a violation of its rules, other than a minor rule violation under a plan the SEC approved?"
    }
  ],
  "city_as_filed": "COLUMBUS",
  "url": "https://advisorcensus.com/firm/huntington-financial-advisors-columbus-oh-16986",
  "display_name": "Huntington Financial Advisors",
  "summary": "Huntington Financial Advisors is an SEC-registered investment advisory firm in Columbus, OH, registered since 2000, reporting over $5 billion in regulatory assets under management in its Form ADV filing dated August 21, 2026.",
  "citation": "AdvisorCensus. Huntington Financial Advisors (CRD 16986): Form ADV filing data as of October 2026.",
  "registration_type_label": "SEC-registered investment adviser",
  "compensation_labels": [
    "A percentage of assets under your management"
  ],
  "advisory_activity_labels": [
    "Portfolio management for individuals and/or small businesses",
    "Portfolio management for businesses (other than small businesses) or institutional clients",
    "Selection of other advisers (including private fund managers)"
  ],
  "quick_answers": [
    {
      "q": "How is Huntington Financial Advisors compensated?",
      "a": "On its Form ADV (Item 5.E, October 2026), Huntington Financial Advisors reports these compensation arrangements: a percentage of assets under its management."
    },
    {
      "q": "Where is Huntington Financial Advisors located?",
      "a": "Huntington Financial Advisors' principal office is in Columbus, OH, according to its Form ADV; the September 2026 filing also lists 23 other offices (Schedule D, Section 1.F)."
    },
    {
      "q": "Is Huntington Financial Advisors registered with the SEC or a state?",
      "a": "Huntington Financial Advisors is an SEC-registered investment advisory firm, registered since 2000. Status as filed: Approved. CRD 16986."
    },
    {
      "q": "How much does Huntington Financial Advisors manage?",
      "a": "Huntington Financial Advisors reports $7,891,185,327 in regulatory assets under management in its Form ADV filing dated August 21, 2026 (100% discretionary)."
    },
    {
      "q": "How have Huntington Financial Advisors' assets and staff changed since 2021?",
      "a": "In the Form ADV data for Huntington Financial Advisors: Regulatory assets under management: $3,560,088,731 in the October 2021 data and $7,891,185,327 in the October 2026 data, up 122%. Total employees: 369 in October 2021 and 520 in October 2026. Assets under management move with markets as well as with clients coming and going."
    },
    {
      "q": "What types of clients does Huntington Financial Advisors serve?",
      "a": "By number of clients on Form ADV Item 5.D: individuals (other than high net worth individuals) (41,475); high net worth individuals (678); corporations or other businesses not listed above (218)."
    },
    {
      "q": "Which custodians does Huntington Financial Advisors use?",
      "a": "Huntington Financial Advisors' most recent Form ADV filing (Schedule D, Section 5.K(3)) lists National Financial Services LLC as a custodian holding 10% or more of its separately managed account assets."
    },
    {
      "q": "Does Huntington Financial Advisors report any disciplinary disclosures?",
      "a": "Reports 6 disclosure items on Form ADV Item 11: yes answers to 11.C(2) (SEC or CFTC finding of a violation), 11.C(4) (SEC or CFTC order), 11.C(5) (SEC or CFTC civil money penalty or cease-and-desist order), 11.D(1) (another regulator's finding of a false statement or omission, or of dishonest, unfair, or unethical conduct), 11.D(5) (another regulator's denial, suspension, or revocation of a registration or license, bar, or restriction), and 11.E(2) (self-regulatory organization's finding of a rule violation). Each question covers the firm and its advisory affiliates, and one event can produce several yes answers. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/16986"
    },
    {
      "q": "What changed in Huntington Financial Advisors' recent Form ADV filings?",
      "a": "In the September 2026 filing data: Updated its list of owners and control persons (Schedule A)."
    }
  ],
  "filing_history": [
    {
      "period": "2021-10-01",
      "regulatory_assets_under_management": 3560088731.0,
      "total_employees": 369,
      "filing_date": "2021-09-23"
    },
    {
      "period": "2022-10-01",
      "regulatory_assets_under_management": 4766857565.0,
      "total_employees": 396,
      "filing_date": "2022-09-21"
    },
    {
      "period": "2023-10-01",
      "regulatory_assets_under_management": 4300721252.0,
      "total_employees": 432,
      "filing_date": "2023-10-02"
    },
    {
      "period": "2024-10-01",
      "regulatory_assets_under_management": 5196750113.0,
      "total_employees": 483,
      "filing_date": "2024-09-30"
    },
    {
      "period": "2025-10-01",
      "regulatory_assets_under_management": 6344121382.0,
      "total_employees": 501,
      "filing_date": "2025-07-21"
    },
    {
      "period": "2026-10-01",
      "regulatory_assets_under_management": 7891185327.0,
      "total_employees": 520,
      "filing_date": "2026-08-21"
    }
  ],
  "recent_changes": [
    {
      "period": "2026-09-01",
      "period_label": "September 2026",
      "notes": [
        "Updated its list of owners and control persons (Schedule A)."
      ]
    },
    {
      "period": "2026-04-01",
      "period_label": "April 2026",
      "notes": [
        "Regulatory assets under management went from $6,344,121,382 to $7,891,185,327 (+24%).",
        "Employees performing advisory functions went from 398 to 415.",
        "Added an office in Avon, IN.",
        "Added an office in Charlotte, NC.",
        "Added an office in Cincinnati, OH.",
        "Added an office in Cuyahoga Falls, OH.",
        "Added an office in Midland, MI.",
        "Added an office in Perrysburg, OH.",
        "Added an office in Ravenna, OH.",
        "Added an office in Rocky River, OH.",
        "Added an office in Streetsboro, OH.",
        "Added an office in Willoughby, OH.",
        "No longer lists an office in Akron, OH.",
        "No longer lists an office in Beaver, PA.",
        "No longer lists an office in Bryan, OH.",
        "No longer lists an office in Columbus, OH.",
        "No longer lists an office in Dublin, OH.",
        "No longer lists an office in Ft. Mitchell, KY.",
        "No longer lists an office in Kalamazoo, MI.",
        "No longer lists an office in Morgantown, WV.",
        "No longer lists an office in Park Ridge, IL.",
        "No longer lists an office in Saint Johns, MI."
      ]
    }
  ],
  "fees_from_brochure": null,
  "custodians": [
    {
      "name": "National Financial Services LLC",
      "name_as_filed": "NATIONAL FINANCIAL SERVICES LLC",
      "affiliated": false
    }
  ],
  "custodians_note": "Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.",
  "markdown_url": "https://advisorcensus.com/firm/huntington-financial-advisors-columbus-oh-16986.md",
  "clients": [
    {
      "type": "individuals",
      "label": "Individuals (other than high net worth individuals)",
      "count": 41475,
      "fewer_than_5": false,
      "raum": 6696427409.0
    },
    {
      "type": "high_net_worth_individuals",
      "label": "High net worth individuals",
      "count": 678,
      "fewer_than_5": false,
      "raum": 1086159677.0
    },
    {
      "type": "charitable",
      "label": "Charitable organizations",
      "count": 27,
      "fewer_than_5": false,
      "raum": 12511440.0
    },
    {
      "type": "corporations_other_businesses",
      "label": "Corporations or other businesses not listed above",
      "count": 218,
      "fewer_than_5": false,
      "raum": 96086801.0
    }
  ],
  "disclosure_line": "Reports 6 disclosure items on Form ADV Item 11.",
  "indexable": true,
  "suppressed": false,
  "claimed": false,
  "enhanced": false,
  "provided_by_the_firm": null,
  "source": {
    "name": "Form ADV",
    "as_of": "2026-10-01",
    "iapd_url": "https://adviserinfo.sec.gov/firm/summary/16986",
    "operator": "BH Monitor Services, LLC",
    "license": "https://creativecommons.org/licenses/by/4.0/",
    "credit": "AdvisorCensus (advisorcensus.com), from SEC Form ADV data"
  }
}