# Howard Capital Management, LLC

> Howard Capital Management, LLC is an SEC-registered investment advisory firm in Alpharetta, GA, registered since 2008, reporting over $5 billion in regulatory assets under management in its Form ADV filing dated June 12, 2026.

- CRD: 118070
- Filed as: HOWARD CAPITAL MANAGEMENT, LLC
- Registration: SEC-registered investment adviser (status as filed: Approved)
- Location: Alpharetta, GA
- Filing period: October 2026
- Form ADV filing dated: June 12, 2026
- SEC record (IAPD): https://adviserinfo.sec.gov/firm/summary/118070
- AdvisorCensus page: https://advisorcensus.com/firm/howard-capital-management-llc-alpharetta-ga-118070

## Quick answers

**How is Howard Capital Management, LLC compensated?**
On its Form ADV (Item 5.E, October 2026), Howard Capital Management, LLC reports these compensation arrangements: a percentage of assets under its management; subscription fees (for a newsletter or periodical).

**Where is Howard Capital Management, LLC located?**
Howard Capital Management, LLC's principal office is in Alpharetta, GA, according to its Form ADV; the July 2026 filing also lists 2 other offices (Schedule D, Section 1.F).

**Is Howard Capital Management, LLC registered with the SEC or a state?**
Howard Capital Management, LLC is an SEC-registered investment advisory firm, registered since 2008. Status as filed: Approved. CRD 118070.

**How much does Howard Capital Management, LLC manage?**
Howard Capital Management, LLC reports $8,006,828,875 in regulatory assets under management in its Form ADV filing dated June 12, 2026 (100% discretionary).

**How have Howard Capital Management, LLC's assets and staff changed since 2021?**
In the Form ADV data for Howard Capital Management, LLC: Regulatory assets under management: $2,548,057,547 in the October 2021 data and $8,006,828,875 in the October 2026 data, up 214%. Total employees: 39 in October 2021 and 45 in October 2026. Assets under management move with markets as well as with clients coming and going.

**What types of clients does Howard Capital Management, LLC serve?**
By number of clients on Form ADV Item 5.D: individuals (other than high net worth individuals) (9,734); high net worth individuals (812); corporations or other businesses not listed above (24).

**Which custodians does Howard Capital Management, LLC use?**
Howard Capital Management, LLC's most recent Form ADV filing (Schedule D, Section 5.K(3)) lists Axos Clearing LLC and Fidelity Brokerage Services LLC as custodians holding 10% or more of its separately managed account assets.

**Does Howard Capital Management, LLC report any disciplinary disclosures?**
Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/118070

**What changed in Howard Capital Management, LLC's recent Form ADV filings?**
In the July 2026 filing data: Changed its legal name from Howard Capital Management, Inc. to Howard Capital Management, LLC.

## From the Form ADV filing

### Compensation (Item 5.E)
- A percentage of assets under your management
- Subscription fees (for a newsletter or periodical)

### Custodians (Schedule D, Section 5.K(3))
- Axos Clearing LLC
- Fidelity Brokerage Services LLC

Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.

### Regulatory assets under management (Item 5.F)
- Total: $8,006,828,875
- Discretionary: $8,006,828,875
- Non-discretionary: $0

### Clients (Item 5.D)

| Client type | Clients | Assets |
| --- | --- | --- |
| Individuals (other than high net worth individuals) | 9,734 | $2,454,977,644 |
| High net worth individuals | 812 | $1,903,669,099 |
| Investment companies | 7 | $1,044,183,776 |
| Pension and profit sharing plans (but not the plan participants or government pension plans) | 6 | $4,499,187 |
| Charitable organizations | 7 | $19,115,736 |
| Other investment advisers | 18 | $2,547,590,751 |
| Corporations or other businesses not listed above | 24 | $32,792,682 |

### Advisory services (Item 5.G)
- Portfolio management for individuals and/or small businesses
- Portfolio management for investment companies (and business development companies)
- Portfolio management for businesses (other than small businesses) or institutional clients

### Firm details
- Registered since: 2008 (17 years)
- Employees: 45 total, 10 performing advisory functions
- Wrap fee program participation: No
- States registered or notice-filed: AK, AL, AR, AZ, CA, CO, CT, DC, DE, FL, GA, HI, IA, ID, IL, IN, KS, KY, LA, MA, MD, ME, MI, MN, MO, MS, MT, NC, ND, NE, NH, NJ, NM, NV, NY, OH, OK, OR, PA, RI, SC, SD, TN, TX, UT, VA, VT, WA, WI, WV, WY
- Disclosures (Item 11): Reports no disclosure items on Form ADV Item 11.

### Other offices (Schedule D, Section 1.F), as of the July 2026 filing
- Huntsville, TX
- Nesconset, NY

### Websites listed on Form ADV (Item 1.I)
- 401koptimizer.com
- advisor.howardcm.com
- advisor.howardcmetfs.com
- hcmguidedretirement.com
- hcmuniversity.com
- howardcm.com
- howardcmetfs.com
- howardcmfunds.com
- howardcmpws.com
- tspoptimizer.com
- LinkedIn @howard-capital-management

## Assets and staff over time

| Data period | Regulatory assets under management | Employees | Filing dated |
| --- | --- | --- | --- |
| October 2021 | $2,548,057,547 | 39 | March 24, 2021 |
| October 2022 | $5,506,820,524 | 39 | April 14, 2022 |
| October 2023 | $4,530,860,394 | 41 | August 24, 2023 |
| October 2024 | $5,232,377,716 | 42 | March 28, 2024 |
| October 2025 | $6,866,502,932 | 43 | June 30, 2025 |
| October 2026 | $8,006,828,875 | 45 | June 12, 2026 |

Regulatory assets under management: $2,548,057,547 in the October 2021 data and $8,006,828,875 in the October 2026 data, up 214%.
Total employees: 39 in October 2021 and 45 in October 2026.

## Changes in the filing (last 12 months)

### July 2026
- Changed its legal name from Howard Capital Management, Inc. to Howard Capital Management, LLC.

### April 2026
- Employees performing advisory functions went from 15 to 10.
- Regulatory assets under management went from $6,866,502,932 to $8,006,828,875 (+17%).
- Added an office in Nesconset, NY.

### March 2026
- Updated its list of owners and control persons (Schedule A).

### December 2025
- Updated its list of owners and control persons (Schedule A).

## Source

Form ADV as filed, October 2026. Values appear as filed. Cite as: AdvisorCensus. Howard Capital Management, LLC (CRD 118070): Form ADV filing data as of October 2026.