{
  "crd_number": 305239,
  "slug": "horizon-financial-west-henrietta-ny-305239",
  "primary_business_name": "HORIZON FINANCIAL",
  "legal_name": "HORIZON ADVISORY SERVICES, INC.",
  "dbas": [
    "HORIZON FINANCIAL"
  ],
  "city": "West Henrietta",
  "state": "NY",
  "country": "United States",
  "cbsa_code": "40380",
  "metro": {
    "cbsa_code": "40380",
    "common_name": "Rochester",
    "msa_name": "Rochester, NY",
    "path": "/advisors/ny/rochester"
  },
  "registration_type": "sec",
  "registration_status": "Approved",
  "registration_date": "2019-09-13",
  "years_registered": 7,
  "period": "2026-10-01",
  "filing_date": "2026-08-31",
  "carried_forward": false,
  "raum_total": 510210472.0,
  "raum_discretionary": 510210472.0,
  "raum_non_discretionary": 0.0,
  "raum_band": "500m_1b",
  "raum_band_label": "$500 million to $1 billion",
  "total_employees": 9,
  "advisory_employees": 9,
  "client_count_bucket": null,
  "clients_by_type": {
    "individuals": {
      "raum": 276618071.0,
      "count": 614
    },
    "high_net_worth_individuals": {
      "raum": 233592401.0,
      "count": 120
    }
  },
  "compensation_types": [
    "fixed",
    "percentage_of_aum"
  ],
  "advisory_activities": [
    "financial_planning",
    "portfolio_management_individuals"
  ],
  "wrap_fee_participant": false,
  "disclosure_yes_count": 0,
  "states_registered": [
    "FL",
    "MA",
    "MD",
    "NC",
    "NH",
    "NY",
    "PA",
    "SC",
    "TX",
    "VA"
  ],
  "websites": [
    "https://facebook.com/horizonfinancial3600",
    "https://horizonfinancial.net",
    "https://linkedin.com/company/horizonfinancial"
  ],
  "iapd_url": "https://adviserinfo.sec.gov/firm/summary/305239",
  "city_as_filed": "WEST HENRIETTA",
  "url": "https://advisorcensus.com/firm/horizon-financial-west-henrietta-ny-305239",
  "display_name": "Horizon Financial",
  "summary": "Horizon Financial is an SEC-registered investment advisory firm in West Henrietta, NY, registered since 2019, reporting $500 million to $1 billion in regulatory assets under management in its Form ADV filing dated August 31, 2026.",
  "citation": "AdvisorCensus. Horizon Financial (CRD 305239): Form ADV filing data as of October 2026.",
  "registration_type_label": "SEC-registered investment adviser",
  "compensation_labels": [
    "A percentage of assets under your management",
    "Fixed fees (other than subscription fees)"
  ],
  "advisory_activity_labels": [
    "Financial planning services",
    "Portfolio management for individuals and/or small businesses"
  ],
  "quick_answers": [
    {
      "q": "How is Horizon Financial compensated?",
      "a": "On its Form ADV (Item 5.E, October 2026), Horizon Financial reports these compensation arrangements: a percentage of assets under its management; fixed fees (other than subscription fees)."
    },
    {
      "q": "What does Horizon Financial's brochure say about its fees?",
      "a": "Its Form ADV Part 2A brochure dated August 31, 2026 states: Asset-based fee: 1% of assets a year. Fees can differ by service and may be negotiable; the brochure is the complete statement."
    },
    {
      "q": "Where is Horizon Financial located?",
      "a": "Horizon Financial's principal office is in West Henrietta, NY, according to its Form ADV."
    },
    {
      "q": "Is Horizon Financial registered with the SEC or a state?",
      "a": "Horizon Financial is an SEC-registered investment advisory firm, registered since 2019. Status as filed: Approved. CRD 305239."
    },
    {
      "q": "How much does Horizon Financial manage?",
      "a": "Horizon Financial reports $510,210,472 in regulatory assets under management in its Form ADV filing dated August 31, 2026 (100% discretionary)."
    },
    {
      "q": "How have Horizon Financial's assets and staff changed since 2021?",
      "a": "In the Form ADV data for Horizon Financial: Regulatory assets under management: $342,661,618 in the October 2021 data and $510,210,472 in the October 2026 data, up 49%. Total employees: 11 in October 2021 and 9 in October 2026. Assets under management move with markets as well as with clients coming and going."
    },
    {
      "q": "What types of clients does Horizon Financial serve?",
      "a": "By number of clients on Form ADV Item 5.D: individuals (other than high net worth individuals) (614); high net worth individuals (120)."
    },
    {
      "q": "Which custodians does Horizon Financial use?",
      "a": "Horizon Financial's most recent Form ADV filing (Schedule D, Section 5.K(3)) lists Charles Schwab & Co., Inc. as a custodian holding 10% or more of its separately managed account assets."
    },
    {
      "q": "Does Horizon Financial report any disciplinary disclosures?",
      "a": "Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/305239"
    },
    {
      "q": "What changed in Horizon Financial's recent Form ADV filings?",
      "a": "In the April 2026 filing data: Employees performing advisory functions went from 11 to 9. Regulatory assets under management went from $455,756,497 to $510,210,472 (+12%)."
    }
  ],
  "filing_history": [
    {
      "period": "2021-10-01",
      "regulatory_assets_under_management": 342661618.0,
      "total_employees": 11,
      "filing_date": "2021-03-17"
    },
    {
      "period": "2022-10-01",
      "regulatory_assets_under_management": 394979326.0,
      "total_employees": 12,
      "filing_date": "2022-08-01"
    },
    {
      "period": "2023-10-01",
      "regulatory_assets_under_management": 361544541.0,
      "total_employees": 11,
      "filing_date": "2023-05-18"
    },
    {
      "period": "2024-10-01",
      "regulatory_assets_under_management": 422810005.0,
      "total_employees": 11,
      "filing_date": "2024-03-20"
    },
    {
      "period": "2025-10-01",
      "regulatory_assets_under_management": 455756497.0,
      "total_employees": 11,
      "filing_date": "2025-07-25"
    },
    {
      "period": "2026-10-01",
      "regulatory_assets_under_management": 510210472.0,
      "total_employees": 9,
      "filing_date": "2026-08-31"
    }
  ],
  "recent_changes": [
    {
      "period": "2026-04-01",
      "period_label": "April 2026",
      "notes": [
        "Employees performing advisory functions went from 11 to 9.",
        "Regulatory assets under management went from $455,756,497 to $510,210,472 (+12%)."
      ]
    }
  ],
  "fees_from_brochure": {
    "source": "Form ADV Part 2A brochure dated August 31, 2026",
    "tiers": [],
    "flat_rate": "1% of assets a year",
    "stated_range": null,
    "stated_maximum": null,
    "account_minimum": null,
    "account_minimum_may_be_waived": false,
    "minimum_annual_fee": null,
    "figures": [
      {
        "label": "Asset-based fee",
        "statements": [
          "Asset-based fee: 1% of assets a year"
        ],
        "quotes": [
          "Our annual investment management fee is generally 1.00% of the value of the client’s assets under our management, although this fee is negotiable at the sole discretion of the firm."
        ]
      }
    ],
    "quotes": [
      "Our annual investment management fee is generally 1.00% of the value of the client’s assets under our management, although this fee is negotiable at the sole discretion of the firm."
    ],
    "note": "As stated in the firm's brochure; fees can differ by service and may be negotiable."
  },
  "custodians": [
    {
      "name": "Charles Schwab & Co., Inc.",
      "name_as_filed": "CHARLES SCHWAB & CO., INC.",
      "affiliated": false
    }
  ],
  "custodians_note": "Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.",
  "markdown_url": "https://advisorcensus.com/firm/horizon-financial-west-henrietta-ny-305239.md",
  "clients": [
    {
      "type": "individuals",
      "label": "Individuals (other than high net worth individuals)",
      "count": 614,
      "fewer_than_5": false,
      "raum": 276618071.0
    },
    {
      "type": "high_net_worth_individuals",
      "label": "High net worth individuals",
      "count": 120,
      "fewer_than_5": false,
      "raum": 233592401.0
    }
  ],
  "disclosure_line": "Reports no disclosure items on Form ADV Item 11.",
  "disclosure_items": [],
  "indexable": true,
  "suppressed": false,
  "claimed": false,
  "enhanced": false,
  "provided_by_the_firm": null,
  "source": {
    "name": "Form ADV",
    "as_of": "2026-10-01",
    "iapd_url": "https://adviserinfo.sec.gov/firm/summary/305239",
    "operator": "BH Monitor Services, LLC",
    "license": "https://creativecommons.org/licenses/by/4.0/",
    "credit": "AdvisorCensus (advisorcensus.com), from SEC Form ADV data"
  }
}