{
  "crd_number": 158798,
  "slug": "horizon-financial-services-llc-winston-salem-nc-158798",
  "primary_business_name": "HORIZON FINANCIAL SERVICES, LLC",
  "legal_name": "HORIZON FINANCIAL SERVICES, LLC",
  "dbas": [],
  "city": "Winston Salem",
  "state": "NC",
  "country": "United States",
  "cbsa_code": "49180",
  "metro": {
    "cbsa_code": "49180",
    "common_name": "Winston-Salem",
    "msa_name": "Winston-Salem, NC",
    "path": "/advisors/nc/winston-salem"
  },
  "registration_type": "sec",
  "registration_status": "Approved",
  "registration_date": "2018-08-06",
  "years_registered": 8,
  "period": "2026-10-01",
  "filing_date": "2026-03-31",
  "carried_forward": false,
  "raum_total": 262446082.0,
  "raum_discretionary": 262446082.0,
  "raum_non_discretionary": 0.0,
  "raum_band": "100m_500m",
  "raum_band_label": "$100 million to $500 million",
  "total_employees": 8,
  "advisory_employees": 5,
  "client_count_bucket": "fewer_than_5_in_some_types",
  "clients_by_type": {
    "charitable": {
      "raum": 146093.0,
      "count": 1,
      "fewer_than_5": true
    },
    "individuals": {
      "raum": 105362138.0,
      "count": 297
    },
    "pension_profit_sharing": {
      "raum": 2136321.0,
      "count": 2,
      "fewer_than_5": true
    },
    "high_net_worth_individuals": {
      "raum": 154801495.0,
      "count": 94
    },
    "corporations_other_businesses": {
      "raum": 35.0,
      "count": 1,
      "fewer_than_5": true
    }
  },
  "compensation_types": [
    "fixed",
    "hourly",
    "percentage_of_aum"
  ],
  "advisory_activities": [
    "educational_seminars",
    "financial_planning",
    "pension_consulting",
    "portfolio_management_individuals",
    "selection_of_other_advisers"
  ],
  "wrap_fee_participant": false,
  "disclosure_yes_count": 0,
  "states_registered": [
    "FL",
    "NC",
    "NY",
    "SC",
    "TX"
  ],
  "websites": [
    "https://facebook.com/BRAISHORIZONFINANCIAL",
    "https://horizonfs.com",
    "https://instagram.com/triadhorizonfinancialservices",
    "https://linkedin.com/COMPANY/3304632?TRK=VSRP_COMPANIES_CLUSTER_NAME&TRKINFO=VSRPSEARCHID%3A214416421455222456849%2CVSRPTARG",
    "https://youtube.com/channel/UCR06gAN5ME5E1ZlqyZHvnPw/videos"
  ],
  "iapd_url": "https://adviserinfo.sec.gov/firm/summary/158798",
  "city_as_filed": "WINSTON SALEM",
  "url": "https://advisorcensus.com/firm/horizon-financial-services-llc-winston-salem-nc-158798",
  "display_name": "Horizon Financial Services, LLC",
  "summary": "Horizon Financial Services, LLC is an SEC-registered investment advisory firm in Winston Salem, NC, registered since 2018, reporting $100 million to $500 million in regulatory assets under management in its Form ADV filing dated March 31, 2026.",
  "citation": "AdvisorCensus. Horizon Financial Services, LLC (CRD 158798): Form ADV filing data as of October 2026.",
  "registration_type_label": "SEC-registered investment adviser",
  "compensation_labels": [
    "A percentage of assets under your management",
    "Hourly charges",
    "Fixed fees (other than subscription fees)"
  ],
  "advisory_activity_labels": [
    "Financial planning services",
    "Portfolio management for individuals and/or small businesses",
    "Pension consulting services",
    "Selection of other advisers (including private fund managers)",
    "Educational seminars/workshops"
  ],
  "quick_answers": [
    {
      "q": "How is Horizon Financial Services, LLC compensated?",
      "a": "On its Form ADV (Item 5.E, October 2026), Horizon Financial Services, LLC reports these compensation arrangements: a percentage of assets under its management; hourly charges; fixed fees (other than subscription fees)."
    },
    {
      "q": "What does Horizon Financial Services, LLC's brochure say about its fees?",
      "a": "Its Form ADV Part 2A brochure dated March 31, 2026 states: Asset-based fee: 0.6% to 2% a year (a range, as the brochure states it). Fees can differ by service and may be negotiable; the brochure is the complete statement."
    },
    {
      "q": "Where is Horizon Financial Services, LLC located?",
      "a": "Horizon Financial Services, LLC's principal office is in Winston Salem, NC, according to its Form ADV; the April 2026 filing also lists 1 other office (Schedule D, Section 1.F)."
    },
    {
      "q": "Is Horizon Financial Services, LLC registered with the SEC or a state?",
      "a": "Horizon Financial Services, LLC is an SEC-registered investment advisory firm, registered since 2018. Status as filed: Approved. CRD 158798."
    },
    {
      "q": "How much does Horizon Financial Services, LLC manage?",
      "a": "Horizon Financial Services, LLC reports $262,446,082 in regulatory assets under management in its Form ADV filing dated March 31, 2026 (100% discretionary)."
    },
    {
      "q": "How have Horizon Financial Services, LLC's assets and staff changed since 2021?",
      "a": "In the Form ADV data for Horizon Financial Services, LLC: Regulatory assets under management: $159,703,935 in the October 2021 data and $262,446,082 in the October 2026 data, up 64%. Total employees: 9 in October 2021 and 8 in October 2026. Assets under management move with markets as well as with clients coming and going."
    },
    {
      "q": "What types of clients does Horizon Financial Services, LLC serve?",
      "a": "By number of clients on Form ADV Item 5.D: individuals (other than high net worth individuals) (297); high net worth individuals (94); pension and profit sharing plans (but not the plan participants or government pension plans) (2)."
    },
    {
      "q": "Which custodians does Horizon Financial Services, LLC use?",
      "a": "Horizon Financial Services, LLC's most recent Form ADV filing (Schedule D, Section 5.K(3)) lists Charles Schwab & Co., Inc. as a custodian holding 10% or more of its separately managed account assets."
    },
    {
      "q": "Does Horizon Financial Services, LLC report any disciplinary disclosures?",
      "a": "Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/158798"
    },
    {
      "q": "What changed in Horizon Financial Services, LLC's recent Form ADV filings?",
      "a": "In the April 2026 filing data: Regulatory assets under management went from $212,623,929 to $262,446,082 (+23%)."
    }
  ],
  "filing_history": [
    {
      "period": "2021-10-01",
      "regulatory_assets_under_management": 159703935.0,
      "total_employees": 9,
      "filing_date": "2021-09-01"
    },
    {
      "period": "2022-10-01",
      "regulatory_assets_under_management": 155897906.0,
      "total_employees": 9,
      "filing_date": "2022-07-20"
    },
    {
      "period": "2023-10-01",
      "regulatory_assets_under_management": 169537665.0,
      "total_employees": 8,
      "filing_date": "2023-09-13"
    },
    {
      "period": "2024-10-01",
      "regulatory_assets_under_management": 177764684.0,
      "total_employees": 8,
      "filing_date": "2024-03-28"
    },
    {
      "period": "2025-10-01",
      "regulatory_assets_under_management": 212623929.0,
      "total_employees": 8,
      "filing_date": "2025-03-31"
    },
    {
      "period": "2026-10-01",
      "regulatory_assets_under_management": 262446082.0,
      "total_employees": 8,
      "filing_date": "2026-03-31"
    }
  ],
  "recent_changes": [
    {
      "period": "2026-04-01",
      "period_label": "April 2026",
      "notes": [
        "Regulatory assets under management went from $212,623,929 to $262,446,082 (+23%)."
      ]
    }
  ],
  "fees_from_brochure": {
    "source": "Form ADV Part 2A brochure dated March 31, 2026",
    "tiers": [],
    "flat_rate": null,
    "stated_range": "0.6% to 2% a year",
    "stated_maximum": null,
    "account_minimum": null,
    "account_minimum_may_be_waived": false,
    "minimum_annual_fee": null,
    "figures": [
      {
        "label": "Asset-based fee",
        "statements": [
          "Asset-based fee: 0.6% to 2% a year (a range, as the brochure states it)"
        ],
        "quotes": [
          "HFS charges an annual fee between 0.60% and 2.00% of the total assets under management."
        ]
      }
    ],
    "quotes": [
      "HFS charges an annual fee between 0.60% and 2.00% of the total assets under management."
    ],
    "note": "As stated in the firm's brochure; fees can differ by service and may be negotiable."
  },
  "custodians": [
    {
      "name": "Charles Schwab & Co., Inc.",
      "name_as_filed": "CHARLES SCHWAB & CO., INC.",
      "affiliated": false
    }
  ],
  "custodians_note": "Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.",
  "markdown_url": "https://advisorcensus.com/firm/horizon-financial-services-llc-winston-salem-nc-158798.md",
  "clients": [
    {
      "type": "individuals",
      "label": "Individuals (other than high net worth individuals)",
      "count": 297,
      "fewer_than_5": false,
      "raum": 105362138.0
    },
    {
      "type": "high_net_worth_individuals",
      "label": "High net worth individuals",
      "count": 94,
      "fewer_than_5": false,
      "raum": 154801495.0
    },
    {
      "type": "pension_profit_sharing",
      "label": "Pension and profit sharing plans (but not the plan participants or government pension plans)",
      "count": 2,
      "fewer_than_5": true,
      "raum": 2136321.0
    },
    {
      "type": "charitable",
      "label": "Charitable organizations",
      "count": 1,
      "fewer_than_5": true,
      "raum": 146093.0
    },
    {
      "type": "corporations_other_businesses",
      "label": "Corporations or other businesses not listed above",
      "count": 1,
      "fewer_than_5": true,
      "raum": 35.0
    }
  ],
  "disclosure_line": "Reports no disclosure items on Form ADV Item 11.",
  "disclosure_items": [],
  "indexable": true,
  "suppressed": false,
  "claimed": false,
  "enhanced": false,
  "provided_by_the_firm": null,
  "source": {
    "name": "Form ADV",
    "as_of": "2026-10-01",
    "iapd_url": "https://adviserinfo.sec.gov/firm/summary/158798",
    "operator": "BH Monitor Services, LLC",
    "license": "https://creativecommons.org/licenses/by/4.0/",
    "credit": "AdvisorCensus (advisorcensus.com), from SEC Form ADV data"
  }
}