{
  "crd_number": 301471,
  "slug": "hood-financial-llc-san-diego-ca-301471",
  "primary_business_name": "HOOD FINANCIAL, LLC",
  "legal_name": "HOOD FINANCIAL, LLC",
  "dbas": [],
  "city": "San Diego",
  "state": "CA",
  "country": "United States",
  "cbsa_code": "41740",
  "metro": {
    "cbsa_code": "41740",
    "common_name": "San Diego",
    "msa_name": "San Diego-Chula Vista-Carlsbad, CA",
    "path": "/advisors/ca/san-diego"
  },
  "registration_type": "state",
  "registration_status": "APPROVED",
  "registration_date": "2019-06-17",
  "years_registered": 7,
  "period": "2026-10-01",
  "filing_date": "2026-03-24",
  "carried_forward": false,
  "raum_total": 14278544.0,
  "raum_discretionary": 14278544.0,
  "raum_non_discretionary": 0.0,
  "raum_band": "under_25m",
  "raum_band_label": "Under $25 million",
  "total_employees": 2,
  "advisory_employees": 1,
  "client_count_bucket": "fewer_than_5_in_some_types",
  "clients_by_type": {
    "individuals": {
      "raum": 11568180.0,
      "count": 44
    },
    "high_net_worth_individuals": {
      "raum": 2710364.0,
      "count": null,
      "fewer_than_5": true
    }
  },
  "compensation_types": [
    "fixed",
    "hourly",
    "other",
    "percentage_of_aum"
  ],
  "advisory_activities": [
    "financial_planning",
    "portfolio_management_individuals",
    "selection_of_other_advisers"
  ],
  "wrap_fee_participant": false,
  "disclosure_yes_count": 0,
  "states_registered": [
    "CA"
  ],
  "websites": [
    "https://facebook.com/HoodFinancial86",
    "https://hoodfinancial.com",
    "https://linkedin.com/in/michael-hoodfinancial",
    "https://twitter.com/hoodfinancial86"
  ],
  "iapd_url": "https://adviserinfo.sec.gov/firm/summary/301471",
  "city_as_filed": "SAN DIEGO",
  "url": "https://advisorcensus.com/firm/hood-financial-llc-san-diego-ca-301471",
  "display_name": "Hood Financial, LLC",
  "summary": "Hood Financial, LLC is a state-registered investment advisory firm in San Diego, CA, registered since 2019, reporting under $25 million in regulatory assets under management in its Form ADV filing dated March 24, 2026.",
  "citation": "AdvisorCensus. Hood Financial, LLC (CRD 301471): Form ADV filing data as of October 2026.",
  "registration_type_label": "State-registered investment adviser",
  "compensation_labels": [
    "A percentage of assets under your management",
    "Hourly charges",
    "Fixed fees (other than subscription fees)",
    "Other"
  ],
  "advisory_activity_labels": [
    "Financial planning services",
    "Portfolio management for individuals and/or small businesses",
    "Selection of other advisers (including private fund managers)"
  ],
  "quick_answers": [
    {
      "q": "How is Hood Financial, LLC compensated?",
      "a": "On its Form ADV (Item 5.E, October 2026), Hood Financial, LLC reports these compensation arrangements: a percentage of assets under its management; hourly charges; fixed fees (other than subscription fees); other."
    },
    {
      "q": "Where is Hood Financial, LLC located?",
      "a": "Hood Financial, LLC's principal office is in San Diego, CA, according to its Form ADV."
    },
    {
      "q": "Is Hood Financial, LLC registered with the SEC or a state?",
      "a": "Hood Financial, LLC is a state-registered investment advisory firm, registered since 2019. Status as filed: APPROVED. CRD 301471."
    },
    {
      "q": "How much does Hood Financial, LLC manage?",
      "a": "Hood Financial, LLC reports $14,278,544 in regulatory assets under management in its Form ADV filing dated March 24, 2026 (100% discretionary)."
    },
    {
      "q": "What types of clients does Hood Financial, LLC serve?",
      "a": "By number of clients on Form ADV Item 5.D: individuals (other than high net worth individuals) (44)."
    },
    {
      "q": "Does Hood Financial, LLC report any disciplinary disclosures?",
      "a": "Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's public record on IAPD: https://adviserinfo.sec.gov/firm/summary/301471"
    }
  ],
  "filing_history": [],
  "recent_changes": [],
  "fees_from_brochure": null,
  "custodians": [],
  "custodians_note": null,
  "markdown_url": "https://advisorcensus.com/firm/hood-financial-llc-san-diego-ca-301471.md",
  "clients": [
    {
      "type": "individuals",
      "label": "Individuals (other than high net worth individuals)",
      "count": 44,
      "fewer_than_5": false,
      "raum": 11568180.0
    },
    {
      "type": "high_net_worth_individuals",
      "label": "High net worth individuals",
      "count": null,
      "fewer_than_5": true,
      "raum": 2710364.0
    }
  ],
  "disclosure_line": "Reports no disclosure items on Form ADV Item 11.",
  "disclosure_items": [],
  "indexable": true,
  "suppressed": false,
  "claimed": false,
  "enhanced": false,
  "provided_by_the_firm": null,
  "source": {
    "name": "Form ADV",
    "as_of": "2026-10-01",
    "iapd_url": "https://adviserinfo.sec.gov/firm/summary/301471",
    "operator": "BH Monitor Services, LLC",
    "license": "https://creativecommons.org/licenses/by/4.0/",
    "credit": "AdvisorCensus (advisorcensus.com), from SEC Form ADV data"
  }
}