# Holderness Investments Co

> Holderness Investments Co is an SEC-registered investment advisory firm in Greensboro, NC, registered since 1995, reporting $500 million to $1 billion in regulatory assets under management in its Form ADV filing dated March 30, 2026.

- CRD: 106530
- Filed as: HOLDERNESS INVESTMENTS CO
- Registration: SEC-registered investment adviser (status as filed: Approved)
- Location: Greensboro, NC
- Filing period: October 2026
- Form ADV filing dated: March 30, 2026
- SEC record (IAPD): https://adviserinfo.sec.gov/firm/summary/106530
- AdvisorCensus page: https://advisorcensus.com/firm/holderness-investments-co-greensboro-nc-106530

## Quick answers

**How is Holderness Investments Co compensated?**
On its Form ADV (Item 5.E, October 2026), Holderness Investments Co reports these compensation arrangements: a percentage of assets under its management; hourly charges; fixed fees (other than subscription fees).

**Where is Holderness Investments Co located?**
Holderness Investments Co's principal office is in Greensboro, NC, according to its Form ADV; the April 2026 filing also lists 2 other offices (Schedule D, Section 1.F).

**Is Holderness Investments Co registered with the SEC or a state?**
Holderness Investments Co is an SEC-registered investment advisory firm, registered since 1995. Status as filed: Approved. CRD 106530.

**How much does Holderness Investments Co manage?**
Holderness Investments Co reports $660,715,759 in regulatory assets under management in its Form ADV filing dated March 30, 2026 (97% discretionary).

**How have Holderness Investments Co's assets and staff changed since 2021?**
In the Form ADV data for Holderness Investments Co: Regulatory assets under management: $346,555,360 in the October 2021 data and $660,715,759 in the October 2026 data, up 91%. Total employees: 6 in October 2021 and 8 in October 2026. Assets under management move with markets as well as with clients coming and going.

**What types of clients does Holderness Investments Co serve?**
By number of clients on Form ADV Item 5.D: individuals (other than high net worth individuals) (231); high net worth individuals (93); pension and profit sharing plans (but not the plan participants or government pension plans) (10).

**Which custodians does Holderness Investments Co use?**
Holderness Investments Co's most recent Form ADV filing (Schedule D, Section 5.K(3)) lists Charles Schwab & Co., Inc. as a custodian holding 10% or more of its separately managed account assets.

**Does Holderness Investments Co report any disciplinary disclosures?**
Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/106530

**Does Holderness Investments Co state an account minimum?**
Its Form ADV Part 2A brochure dated March 30, 2026 says: "Holderness’s minimum account size is generally $1,000,000, but this amount is negotiable."

## From the Form ADV filing

### Compensation (Item 5.E)
- A percentage of assets under your management
- Hourly charges
- Fixed fees (other than subscription fees)

### Fees and minimums (Form ADV Part 2A brochure dated March 30, 2026)

- Account minimum: $1,000,000 (the brochure says it may be waived or negotiated)

> Holderness’s minimum account size is generally $1,000,000, but this amount is negotiable.

As stated in the firm's brochure. Fees can differ by service and may be negotiable.

### Custodians (Schedule D, Section 5.K(3))
- Charles Schwab & Co., Inc.

Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.

### Regulatory assets under management (Item 5.F)
- Total: $660,715,759
- Discretionary: $641,606,039
- Non-discretionary: $19,109,720

### Clients (Item 5.D)

| Client type | Clients | Assets |
| --- | --- | --- |
| Individuals (other than high net worth individuals) | 231 | $115,222,026 |
| High net worth individuals | 93 | $498,048,126 |
| Banking or thrift institutions | Not reported | $0 |
| Investment companies | Not reported | $0 |
| Business development companies | Not reported | $0 |
| Pooled investment vehicles (other than investment companies and business development companies) | Not reported | $0 |
| Pension and profit sharing plans (but not the plan participants or government pension plans) | 10 | $18,132,932 |
| Charitable organizations | Fewer than 5 | $19,397,375 |
| State or municipal government entities (including government pension plans) | Not reported | $0 |
| Other investment advisers | Not reported | $0 |
| Insurance companies | Not reported | $0 |
| Sovereign wealth funds and foreign official institutions | Not reported | $0 |
| Corporations or other businesses not listed above | 5 | $9,915,300 |
| Other | Not reported | $0 |

### Advisory services (Item 5.G)
- Financial planning services
- Portfolio management for individuals and/or small businesses
- Portfolio management for businesses (other than small businesses) or institutional clients
- Selection of other advisers (including private fund managers)

### Firm details
- Registered since: 1995 (31 years)
- Employees: 8 total, 6 performing advisory functions
- Wrap fee program participation: No
- States registered or notice-filed: FL, NC, SC, TX, VA
- Disclosures (Item 11): Reports no disclosure items on Form ADV Item 11.

### Other offices (Schedule D, Section 1.F), as of the April 2026 filing
- Charlotte, NC
- Greensboro, NC

### Websites listed on Form ADV (Item 1.I)
- holdernessinvestments.com

## Assets and staff over time

| Data period | Regulatory assets under management | Employees | Filing dated |
| --- | --- | --- | --- |
| October 2021 | $346,555,360 | 6 | March 26, 2021 |
| October 2022 | $433,970,325 | 6 | March 18, 2022 |
| October 2023 | $346,670,964 | 6 | March 30, 2023 |
| October 2024 | $510,825,426 | 6 | August 23, 2024 |
| October 2025 | $621,038,355 | 8 | March 26, 2025 |
| October 2026 | $660,715,759 | 8 | March 30, 2026 |

Regulatory assets under management: $346,555,360 in the October 2021 data and $660,715,759 in the October 2026 data, up 91%.
Total employees: 6 in October 2021 and 8 in October 2026.

## Source

Form ADV as filed, October 2026. Values appear as filed. Cite as: AdvisorCensus. Holderness Investments Co (CRD 106530): Form ADV filing data as of October 2026.