# Hillcrest Financial Group

> Hillcrest Financial Group is an SEC-registered investment advisory firm in Thousand Oaks, CA, registered since 2022, reporting $500 million to $1 billion in regulatory assets under management in its Form ADV filing dated April 8, 2026.

- CRD: 317862
- Filed as: HILLCREST FINANCIAL GROUP
- Legal name: DDFG, Inc
- Registration: SEC-registered investment adviser (status as filed: Approved)
- Location: Thousand Oaks, CA
- Filing period: October 2026
- Form ADV filing dated: April 8, 2026
- SEC record (IAPD): https://adviserinfo.sec.gov/firm/summary/317862
- AdvisorCensus page: https://advisorcensus.com/firm/hillcrest-financial-group-thousand-oaks-ca-317862

## Quick answers

**How is Hillcrest Financial Group compensated?**
On its Form ADV (Item 5.E, October 2026), Hillcrest Financial Group reports these compensation arrangements: a percentage of assets under its management; fixed fees (other than subscription fees).

**Where is Hillcrest Financial Group located?**
Hillcrest Financial Group's principal office is in Thousand Oaks, CA, according to its Form ADV; the May 2026 filing also lists 1 other office (Schedule D, Section 1.F).

**Is Hillcrest Financial Group registered with the SEC or a state?**
Hillcrest Financial Group is an SEC-registered investment advisory firm, registered since 2022. Status as filed: Approved. CRD 317862.

**How much does Hillcrest Financial Group manage?**
Hillcrest Financial Group reports $567,800,000 in regulatory assets under management in its Form ADV filing dated April 8, 2026 (100% discretionary).

**How have Hillcrest Financial Group's assets and staff changed since 2022?**
In the Form ADV data for Hillcrest Financial Group: Regulatory assets under management: $381,650,000 in the October 2022 data and $567,800,000 in the October 2026 data, up 49%. Total employees: 3 in October 2022 and 8 in October 2026. Assets under management move with markets as well as with clients coming and going.

**What types of clients does Hillcrest Financial Group serve?**
By number of clients on Form ADV Item 5.D: individuals (other than high net worth individuals) (201); high net worth individuals (146).

**Which custodians does Hillcrest Financial Group use?**
Hillcrest Financial Group's most recent Form ADV filing (Schedule D, Section 5.K(3)) lists Fidelity Investments as a custodian holding 10% or more of its separately managed account assets.

**Does Hillcrest Financial Group report any disciplinary disclosures?**
Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/317862

**What changed in Hillcrest Financial Group's recent Form ADV filings?**
In the March 2026 filing data: Employees performing advisory functions went from 4 to 5. Regulatory assets under management went from $470,750,000 to $567,800,000 (+21%).

## From the Form ADV filing

### Compensation (Item 5.E)
- A percentage of assets under your management
- Fixed fees (other than subscription fees)

### Custodians (Schedule D, Section 5.K(3))
- Fidelity Investments

Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.

### Regulatory assets under management (Item 5.F)
- Total: $567,800,000
- Discretionary: $567,800,000
- Non-discretionary: $0

### Clients (Item 5.D)

| Client type | Clients | Assets |
| --- | --- | --- |
| Individuals (other than high net worth individuals) | 201 | $90,848,000 |
| High net worth individuals | 146 | $476,952,000 |

### Advisory services (Item 5.G)
- Financial planning services
- Portfolio management for individuals and/or small businesses

### Firm details
- Registered since: 2022 (4 years)
- Employees: 8 total, 5 performing advisory functions
- Wrap fee program participation: No
- States registered or notice-filed: AZ, CA, CO, ID, NV, TX
- Disclosures (Item 11): Reports no disclosure items on Form ADV Item 11.

### Other offices (Schedule D, Section 1.F), as of the May 2026 filing
- Calabasas, CA

### Websites listed on Form ADV (Item 1.I)
- hillcrestfinancialgroup.com
- Facebook facebook.com
- LinkedIn @hillcrest-financial-group

## Assets and staff over time

| Data period | Regulatory assets under management | Employees | Filing dated |
| --- | --- | --- | --- |
| October 2022 | $381,650,000 | 3 | September 23, 2022 |
| October 2023 | $368,600,000 | 5 | March 22, 2023 |
| October 2024 | $392,120,000 | 6 | March 5, 2024 |
| October 2025 | $470,750,000 | 6 | February 26, 2025 |
| October 2026 | $567,800,000 | 8 | April 8, 2026 |

Regulatory assets under management: $381,650,000 in the October 2022 data and $567,800,000 in the October 2026 data, up 49%.
Total employees: 3 in October 2022 and 8 in October 2026.

## Changes in the filing (last 12 months)

### March 2026
- Employees performing advisory functions went from 4 to 5.
- Regulatory assets under management went from $470,750,000 to $567,800,000 (+21%).

## Source

Form ADV as filed, October 2026. Values appear as filed. Cite as: AdvisorCensus. Hillcrest Financial Group (CRD 317862): Form ADV filing data as of October 2026.