# Highland Investment Advisors LLC

> Highland Investment Advisors LLC is an SEC-registered investment advisory firm in Ponte Vedra, FL, registered since 2021, reporting $100 million to $500 million in regulatory assets under management in its Form ADV filing dated June 30, 2026.

- CRD: 141694
- Filed as: HIGHLAND INVESTMENT ADVISORS LLC
- Also doing business as: HIGHLAND INVESTMENT ADVISORS DBA FUND MANAGEMENT, HIGHLAND INVESTMENT ADVISORS DBA WHITMAN WEALTH MANAGEMENT
- Registration: SEC-registered investment adviser (status as filed: Approved)
- Location: Ponte Vedra, FL
- Filing period: October 2026
- Form ADV filing dated: June 30, 2026
- SEC record (IAPD): https://adviserinfo.sec.gov/firm/summary/141694
- AdvisorCensus page: https://advisorcensus.com/firm/highland-investment-advisors-llc-ponte-vedra-fl-141694

## Quick answers

**How is Highland Investment Advisors LLC compensated?**
On its Form ADV (Item 5.E, October 2026), Highland Investment Advisors LLC reports these compensation arrangements: a percentage of assets under its management; fixed fees (other than subscription fees).

**How much does Highland Investment Advisors LLC charge?**
Its Form ADV Part 2A brochure dated February 16, 2026 states: Subscription: $175 a month (subscription-based financial planning). Fees can differ by service and may be negotiable; the brochure is the complete statement.

**Where is Highland Investment Advisors LLC located?**
Highland Investment Advisors LLC's principal office is in Ponte Vedra, FL, according to its Form ADV; the July 2026 filing also lists 1 other office (Schedule D, Section 1.F).

**Is Highland Investment Advisors LLC registered with the SEC or a state?**
Highland Investment Advisors LLC is an SEC-registered investment advisory firm, registered since 2021. Status as filed: Approved. CRD 141694.

**How much does Highland Investment Advisors LLC manage?**
Highland Investment Advisors LLC reports $368,267,860 in regulatory assets under management in its Form ADV filing dated June 30, 2026 (100% discretionary).

**How have Highland Investment Advisors LLC's assets and staff changed since 2021?**
In the Form ADV data for Highland Investment Advisors LLC: Regulatory assets under management: $117,842,258 in the October 2021 data and $368,267,860 in the October 2026 data, up 213%. Total employees: 6 in October 2021 and 11 in October 2026. Assets under management move with markets as well as with clients coming and going.

**What types of clients does Highland Investment Advisors LLC serve?**
By number of clients on Form ADV Item 5.D: individuals (other than high net worth individuals) (533); high net worth individuals (60); pension and profit sharing plans (but not the plan participants or government pension plans) (5).

**Which custodians does Highland Investment Advisors LLC use?**
Highland Investment Advisors LLC's most recent Form ADV filing (Schedule D, Section 5.K(3)) lists Charles Schwab & Co., Inc. and SEI as custodians holding 10% or more of its separately managed account assets.

**Does Highland Investment Advisors LLC report any disciplinary disclosures?**
Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/141694

**What changed in Highland Investment Advisors LLC's recent Form ADV filings?**
In the March 2026 filing data: Regulatory assets under management went from $308,526,690 to $368,267,860 (+19%).

## From the Form ADV filing

### Compensation (Item 5.E)
- A percentage of assets under your management
- Fixed fees (other than subscription fees)

### Fees and minimums (Form ADV Part 2A brochure dated February 16, 2026)

- Subscription: $175 a month (subscription-based financial planning)

> Subscription-based financial planning is available for a fee starting at $175/month.

As stated in the firm's brochure. Fees can differ by service and may be negotiable.

### Custodians (Schedule D, Section 5.K(3))
- Charles Schwab & Co., Inc.
- SEI

Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.

### Regulatory assets under management (Item 5.F)
- Total: $368,267,860
- Discretionary: $367,287,227
- Non-discretionary: $980,633

### Clients (Item 5.D)

| Client type | Clients | Assets |
| --- | --- | --- |
| Individuals (other than high net worth individuals) | 533 | $231,884,877 |
| High net worth individuals | 60 | $114,289,960 |
| Banking or thrift institutions | 0 | Not reported |
| Investment companies | 0 | Not reported |
| Business development companies | 0 | Not reported |
| Pooled investment vehicles (other than investment companies and business development companies) | 0 | Not reported |
| Pension and profit sharing plans (but not the plan participants or government pension plans) | 5 | $17,339,081 |
| Charitable organizations | 3 | $3,437,599 |
| State or municipal government entities (including government pension plans) | 0 | Not reported |
| Other investment advisers | 0 | Not reported |
| Insurance companies | 0 | Not reported |
| Sovereign wealth funds and foreign official institutions | 0 | Not reported |
| Corporations or other businesses not listed above | 4 | $1,316,343 |
| Other | 0 | Not reported |

### Advisory services (Item 5.G)
- Financial planning services
- Portfolio management for individuals and/or small businesses
- Selection of other advisers (including private fund managers)

### Firm details
- Registered since: 2021 (5 years)
- Employees: 11 total, 10 performing advisory functions
- Wrap fee program participation: No
- States registered or notice-filed: AZ, CA, FL, IL, MN, NC, ND, OK, OR, TX, VA, WA, WI
- Disclosures (Item 11): Reports no disclosure items on Form ADV Item 11.

### Other offices (Schedule D, Section 1.F), as of the July 2026 filing
- Brookfield, WI

### Websites listed on Form ADV (Item 1.I)
- [highlandinvestmentadvisors.com](https://highlandinvestmentadvisors.com)

## Assets and staff over time

| Data period | Regulatory assets under management | Employees | Filing dated |
| --- | --- | --- | --- |
| October 2021 | $117,842,258 | 6 | March 30, 2021 |
| October 2022 | $163,693,270 | 6 | March 30, 2022 |
| October 2023 | $231,006,421 | 8 | September 7, 2023 |
| October 2024 | $239,235,868 | 11 | July 8, 2024 |
| October 2025 | $308,526,690 | 11 | February 26, 2025 |
| October 2026 | $368,267,860 | 11 | June 30, 2026 |

Regulatory assets under management: $117,842,258 in the October 2021 data and $368,267,860 in the October 2026 data, up 213%.
Total employees: 6 in October 2021 and 11 in October 2026.

## Changes in the filing (last 12 months)

### March 2026
- Regulatory assets under management went from $308,526,690 to $368,267,860 (+19%).

## Source

Form ADV as filed, October 2026. Values appear as filed. Cite as: AdvisorCensus. Highland Investment Advisors LLC (CRD 141694): Form ADV filing data as of October 2026.