# Highland Financial Advisors, LLC

> Highland Financial Advisors, LLC is an SEC-registered investment advisory firm in Wayne, NJ, registered since 2005, reporting $500 million to $1 billion in regulatory assets under management in its Form ADV filing dated September 18, 2026.

- CRD: 125838
- Filed as: HIGHLAND FINANCIAL ADVISORS, LLC
- Registration: SEC-registered investment adviser (status as filed: Approved)
- Location: Wayne, NJ
- Filing period: October 2026
- Form ADV filing dated: September 18, 2026
- SEC record (IAPD): https://adviserinfo.sec.gov/firm/summary/125838
- AdvisorCensus page: https://advisorcensus.com/firm/highland-financial-advisors-llc-wayne-nj-125838

## Quick answers

**How is Highland Financial Advisors, LLC compensated?**
On its Form ADV (Item 5.E, October 2026), Highland Financial Advisors, LLC reports these compensation arrangements: a percentage of assets under its management; fixed fees (other than subscription fees). The amounts are in Item 5 of its Form ADV Part 2A brochure.

**Where is Highland Financial Advisors, LLC located?**
Highland Financial Advisors, LLC's principal office is in Wayne, NJ, according to its Form ADV.

**Is Highland Financial Advisors, LLC registered with the SEC or a state?**
Highland Financial Advisors, LLC is an SEC-registered investment advisory firm, registered since 2005. Status as filed: Approved. CRD 125838.

**How much does Highland Financial Advisors, LLC manage?**
Highland Financial Advisors, LLC reports $639,957,200 in regulatory assets under management in its Form ADV filing dated September 18, 2026 (100% discretionary).

**How have Highland Financial Advisors, LLC's assets and staff changed since 2021?**
In the Form ADV data for Highland Financial Advisors, LLC: Regulatory assets under management: $363,124,346 in the October 2021 data and $639,957,200 in the October 2026 data, up 76%. Total employees: 7 in October 2021 and 12 in October 2026. Assets under management move with markets as well as with clients coming and going.

**What types of clients does Highland Financial Advisors, LLC serve?**
By number of clients on Form ADV Item 5.D: individuals (other than high net worth individuals) (189); high net worth individuals (139); pension and profit sharing plans (but not the plan participants or government pension plans) (33).

**Which custodians does Highland Financial Advisors, LLC use?**
Highland Financial Advisors, LLC's most recent Form ADV filing (Schedule D, Section 5.K(3)) lists Charles Schwab & Co., Inc. as a custodian holding 10% or more of its separately managed account assets.

**Does Highland Financial Advisors, LLC report any disciplinary disclosures?**
Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/125838

**What changed in Highland Financial Advisors, LLC's recent Form ADV filings?**
In the April 2026 filing data: Regulatory assets under management went from $503,795,315 to $639,957,200 (+27%). Registered or notice-filed in NH.

## From the Form ADV filing

### Compensation (Item 5.E)
- A percentage of assets under your management
- Fixed fees (other than subscription fees)

### Custodians (Schedule D, Section 5.K(3))
- Charles Schwab & Co., Inc.

Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.

### Regulatory assets under management (Item 5.F)
- Total: $639,957,200
- Discretionary: $639,957,200
- Non-discretionary: $0

### Clients (Item 5.D)

| Client type | Clients | Assets |
| --- | --- | --- |
| Individuals (other than high net worth individuals) | 189 | $70,690,800 |
| High net worth individuals | 139 | $510,096,800 |
| Pension and profit sharing plans (but not the plan participants or government pension plans) | 33 | $55,990,100 |
| Charitable organizations | Fewer than 5 | $3,179,500 |

### Advisory services (Item 5.G)
- Financial planning services
- Portfolio management for individuals and/or small businesses
- Portfolio management for businesses (other than small businesses) or institutional clients
- Pension consulting services
- Educational seminars/workshops

### Firm details
- Registered since: 2005 (21 years)
- Employees: 12 total, 7 performing advisory functions
- Wrap fee program participation: No
- States registered or notice-filed: CA, FL, MA, NH, NJ, NY, PA, TX
- Disclosures (Item 11): Reports no disclosure items on Form ADV Item 11.

### Websites listed on Form ADV (Item 1.I)
- highlandplanning.com
- vimeo.com/HIGHLANDPLANNING
- Facebook @Highland-Financial-Advisors
- LinkedIn @highland-financial-advisors-llc
- X @HIGHLANDFA
- YouTube @highlandfa

## Assets and staff over time

| Data period | Regulatory assets under management | Employees | Filing dated |
| --- | --- | --- | --- |
| October 2021 | $363,124,346 | 7 | June 16, 2021 |
| October 2022 | $377,822,340 | 7 | March 18, 2022 |
| October 2023 | $332,889,475 | 11 | March 27, 2023 |
| October 2024 | $430,358,286 | 12 | March 4, 2024 |
| October 2025 | $503,795,315 | 12 | March 6, 2025 |
| October 2026 | $639,957,200 | 12 | September 18, 2026 |

Regulatory assets under management: $363,124,346 in the October 2021 data and $639,957,200 in the October 2026 data, up 76%.
Total employees: 7 in October 2021 and 12 in October 2026.

## Changes in the filing (last 12 months)

### April 2026
- Regulatory assets under management went from $503,795,315 to $639,957,200 (+27%).
- Registered or notice-filed in NH.

### December 2025
- Employees performing advisory functions went from 9 to 7.

## Source

Form ADV as filed, October 2026. Values appear as filed. Cite as: AdvisorCensus. Highland Financial Advisors, LLC (CRD 125838): Form ADV filing data as of October 2026.