# Heritage Financial LLC

> Heritage Financial LLC is an SEC-registered investment advisory firm in Gainesville, VA, registered since 2018, reporting $100 million to $500 million in regulatory assets under management in its Form ADV filing dated June 9, 2026.

- CRD: 285149
- Filed as: HERITAGE FINANCIAL LLC
- Registration: SEC-registered investment adviser (status as filed: Approved)
- Location: Gainesville, VA
- Filing period: October 2026
- Form ADV filing dated: June 9, 2026
- SEC record (IAPD): https://adviserinfo.sec.gov/firm/summary/285149
- AdvisorCensus page: https://advisorcensus.com/firm/heritage-financial-llc-gainesville-va-285149

## Quick answers

**How is Heritage Financial LLC compensated?**
On its Form ADV (Item 5.E, October 2026), Heritage Financial LLC reports these compensation arrangements: a percentage of assets under its management; hourly charges; fixed fees (other than subscription fees).

**Where is Heritage Financial LLC located?**
Heritage Financial LLC's principal office is in Gainesville, VA, according to its Form ADV.

**Is Heritage Financial LLC registered with the SEC or a state?**
Heritage Financial LLC is an SEC-registered investment advisory firm, registered since 2018. Status as filed: Approved. CRD 285149.

**How much does Heritage Financial LLC manage?**
Heritage Financial LLC reports $407,976,663 in regulatory assets under management in its Form ADV filing dated June 9, 2026 (89% discretionary).

**How have Heritage Financial LLC's assets and staff changed since 2021?**
In the Form ADV data for Heritage Financial LLC: Regulatory assets under management: $199,558,687 in the October 2021 data and $407,976,663 in the October 2026 data, up 104%. Total employees: 7 in October 2021 and 8 in October 2026. Assets under management move with markets as well as with clients coming and going.

**What types of clients does Heritage Financial LLC serve?**
By number of clients on Form ADV Item 5.D: individuals (other than high net worth individuals) (218); high net worth individuals (132).

**Which custodians does Heritage Financial LLC use?**
Heritage Financial LLC's most recent Form ADV filing (Schedule D, Section 5.K(3)) lists American Funds and Charles Schwab & Co., Inc. as custodians holding 10% or more of its separately managed account assets.

**Does Heritage Financial LLC report any disciplinary disclosures?**
Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/285149

**Does Heritage Financial LLC state an account minimum?**
Its Form ADV Part 2A brochure dated June 9, 2026 says: "HF does not require any particular minimum amount of assets to be placed with HF."

**What changed in Heritage Financial LLC's recent Form ADV filings?**
In the June 2026 filing data: Employees performing advisory functions went from 6 to 7.

## From the Form ADV filing

### Compensation (Item 5.E)
- A percentage of assets under your management
- Hourly charges
- Fixed fees (other than subscription fees)

### Fees and minimums (Form ADV Part 2A brochure dated June 9, 2026)

- Account minimum: None

> HF does not require any particular minimum amount of assets to be placed with HF.

As stated in the firm's brochure. Fees can differ by service and may be negotiable.

### Custodians (Schedule D, Section 5.K(3))
- American Funds
- Charles Schwab & Co., Inc.

Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.

### Regulatory assets under management (Item 5.F)
- Total: $407,976,663
- Discretionary: $364,796,282
- Non-discretionary: $43,180,381

### Clients (Item 5.D)

| Client type | Clients | Assets |
| --- | --- | --- |
| Individuals (other than high net worth individuals) | 218 | $71,934,175 |
| High net worth individuals | 132 | $303,852,382 |
| Banking or thrift institutions | 0 | $0 |
| Investment companies | 0 | $0 |
| Business development companies | 0 | $0 |
| Pooled investment vehicles (other than investment companies and business development companies) | 0 | $0 |
| Pension and profit sharing plans (but not the plan participants or government pension plans) | Fewer than 5 | $26,063,372 |
| Charitable organizations | Fewer than 5 | $6,126,734 |
| State or municipal government entities (including government pension plans) | 0 | $0 |
| Other investment advisers | 0 | $0 |
| Insurance companies | 0 | $0 |
| Sovereign wealth funds and foreign official institutions | 0 | $0 |
| Corporations or other businesses not listed above | 0 | $0 |
| Other | 0 | $0 |

### Advisory services (Item 5.G)
- Financial planning services
- Portfolio management for individuals and/or small businesses
- Selection of other advisers (including private fund managers)

### Firm details
- Registered since: 2018 (7 years)
- Employees: 8 total, 7 performing advisory functions
- Wrap fee program participation: No
- States registered or notice-filed: DC, FL, HI, LA, MD, NC, SC, TX, VA
- Disclosures (Item 11): Reports no disclosure items on Form ADV Item 11.

### Websites listed on Form ADV (Item 1.I)
- heritagefin.com
- heritagefinllc.com
- Facebook @heritagefinancialllc

## Assets and staff over time

| Data period | Regulatory assets under management | Employees | Filing dated |
| --- | --- | --- | --- |
| October 2021 | $199,558,687 | 7 | March 12, 2021 |
| October 2022 | $240,298,479 | 7 | March 17, 2022 |
| October 2023 | $228,794,696 | 8 | August 15, 2023 |
| October 2024 | $280,611,297 | 8 | August 20, 2024 |
| October 2025 | $334,741,601 | 7 | March 27, 2025 |
| October 2026 | $407,976,663 | 8 | June 9, 2026 |

Regulatory assets under management: $199,558,687 in the October 2021 data and $407,976,663 in the October 2026 data, up 104%.
Total employees: 7 in October 2021 and 8 in October 2026.

## Changes in the filing (last 12 months)

### June 2026
- Employees performing advisory functions went from 6 to 7.

### April 2026
- Employees performing advisory functions went from 5 to 6.
- Regulatory assets under management went from $334,741,601 to $407,976,663 (+22%).

### January 2026
- No longer registered or notice-filed in CA.

### December 2025
- Employees performing advisory functions went from 6 to 5.

## Source

Form ADV as filed, October 2026. Values appear as filed. Cite as: AdvisorCensus. Heritage Financial LLC (CRD 285149): Form ADV filing data as of October 2026.