# Heritage Asset Management, LLC

> Heritage Asset Management, LLC is an SEC-registered investment advisory firm in Belton, MO, registered since 2022, reporting $100 million to $500 million in regulatory assets under management in its Form ADV filing dated January 29, 2026.

- CRD: 323344
- Filed as: HERITAGE ASSET MANAGEMENT, LLC
- Registration: SEC-registered investment adviser (status as filed: Approved)
- Location: Belton, MO
- Filing period: October 2026
- Form ADV filing dated: January 29, 2026
- SEC record (IAPD): https://adviserinfo.sec.gov/firm/summary/323344
- AdvisorCensus page: https://advisorcensus.com/firm/heritage-asset-management-llc-belton-mo-323344

## Quick answers

**How is Heritage Asset Management, LLC compensated?**
On its Form ADV (Item 5.E, October 2026), Heritage Asset Management, LLC reports these compensation arrangements: a percentage of assets under its management; hourly charges; fixed fees (other than subscription fees).

**Where is Heritage Asset Management, LLC located?**
Heritage Asset Management, LLC's principal office is in Belton, MO, according to its Form ADV.

**Is Heritage Asset Management, LLC registered with the SEC or a state?**
Heritage Asset Management, LLC is an SEC-registered investment advisory firm, registered since 2022. Status as filed: Approved. CRD 323344.

**How much does Heritage Asset Management, LLC manage?**
Heritage Asset Management, LLC reports $155,000,000 in regulatory assets under management in its Form ADV filing dated January 29, 2026 (100% discretionary).

**How have Heritage Asset Management, LLC's assets and staff changed since 2023?**
In the Form ADV data for Heritage Asset Management, LLC: Regulatory assets under management: $100,000,000 in the October 2023 data and $155,000,000 in the October 2026 data, up 55%. Total employees: 2 in October 2023 and 2 in October 2026. Assets under management move with markets as well as with clients coming and going.

**What types of clients does Heritage Asset Management, LLC serve?**
By number of clients on Form ADV Item 5.D: individuals (other than high net worth individuals) (691); high net worth individuals (55); charitable organizations (3).

**Which custodians does Heritage Asset Management, LLC use?**
Heritage Asset Management, LLC's most recent Form ADV filing (Schedule D, Section 5.K(3)) lists Charles Schwab & Co., Inc. as a custodian holding 10% or more of its separately managed account assets.

**Does Heritage Asset Management, LLC report any disciplinary disclosures?**
Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/323344

**Does Heritage Asset Management, LLC state an account minimum?**
Its Form ADV Part 2A brochure dated January 29, 2026 says: "Heritage does not require a minimum to open an account."

**What changed in Heritage Asset Management, LLC's recent Form ADV filings?**
In the February 2026 filing data: Regulatory assets under management went from $130,000,000 to $155,000,000 (+19%).

## From the Form ADV filing

### Compensation (Item 5.E)
- A percentage of assets under your management
- Hourly charges
- Fixed fees (other than subscription fees)

### Fees and minimums (Form ADV Part 2A brochure dated January 29, 2026)

- Account minimum: None

> Heritage does not require a minimum to open an account.

As stated in the firm's brochure. Fees can differ by service and may be negotiable.

### Custodians (Schedule D, Section 5.K(3))
- Charles Schwab & Co., Inc.

Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.

### Regulatory assets under management (Item 5.F)
- Total: $155,000,000
- Discretionary: $155,000,000
- Non-discretionary: $0

### Clients (Item 5.D)

| Client type | Clients | Assets |
| --- | --- | --- |
| Individuals (other than high net worth individuals) | 691 | $88,200,000 |
| High net worth individuals | 55 | $65,000,000 |
| Charitable organizations | 3 | $1,800,000 |

### Advisory services (Item 5.G)
- Financial planning services
- Portfolio management for individuals and/or small businesses
- Pension consulting services
- Selection of other advisers (including private fund managers)

### Firm details
- Registered since: 2022 (3 years)
- Employees: 2 total, 2 performing advisory functions
- Wrap fee program participation: No
- States registered or notice-filed: AK, AL, AR, FL, KS, LA, MI, MO, OK, TX
- Disclosures (Item 11): Reports no disclosure items on Form ADV Item 11.

### Websites listed on Form ADV (Item 1.I)
- heritage-kc.com

## Assets and staff over time

| Data period | Regulatory assets under management | Employees | Filing dated |
| --- | --- | --- | --- |
| October 2023 | $100,000,000 | 2 | June 30, 2023 |
| October 2024 | $115,000,000 | 2 | April 9, 2024 |
| October 2025 | $130,000,000 | 2 | July 15, 2025 |
| October 2026 | $155,000,000 | 2 | January 29, 2026 |

Regulatory assets under management: $100,000,000 in the October 2023 data and $155,000,000 in the October 2026 data, up 55%.
Total employees: 2 in October 2023 and 2 in October 2026.

## Changes in the filing (last 12 months)

### February 2026
- Regulatory assets under management went from $130,000,000 to $155,000,000 (+19%).

### December 2025
- Registered or notice-filed in AK.

## Source

Form ADV as filed, October 2026. Values appear as filed. Cite as: AdvisorCensus. Heritage Asset Management, LLC (CRD 323344): Form ADV filing data as of October 2026.