{
  "crd_number": 311388,
  "slug": "henry-bragg-and-co-houston-tx-311388",
  "primary_business_name": "HENRY BRAGG & CO.",
  "legal_name": "HENRY BRAGG & CO., LLC",
  "dbas": [],
  "city": "Houston",
  "state": "TX",
  "country": "United States",
  "cbsa_code": "26420",
  "metro": {
    "cbsa_code": "26420",
    "common_name": "Houston",
    "msa_name": "Houston-Pasadena-The Woodlands, TX",
    "path": "/advisors/tx/houston"
  },
  "registration_type": "sec",
  "registration_status": "Approved",
  "registration_date": "2020-11-25",
  "years_registered": 5,
  "period": "2026-10-01",
  "filing_date": "2026-02-02",
  "carried_forward": false,
  "raum_total": 468655772.0,
  "raum_discretionary": 419443764.0,
  "raum_non_discretionary": 49212008.0,
  "raum_band": "100m_500m",
  "raum_band_label": "$100 million to $500 million",
  "total_employees": 4,
  "advisory_employees": 2,
  "client_count_bucket": "fewer_than_5_in_some_types",
  "clients_by_type": {
    "individuals": {
      "raum": 6319915.0,
      "count": 13
    },
    "pension_profit_sharing": {
      "raum": 6340077.0,
      "count": null,
      "fewer_than_5": true
    },
    "high_net_worth_individuals": {
      "raum": 455995780.0,
      "count": 59
    }
  },
  "compensation_types": [
    "fixed",
    "hourly",
    "percentage_of_aum"
  ],
  "advisory_activities": [
    "portfolio_management_individuals",
    "selection_of_other_advisers"
  ],
  "wrap_fee_participant": false,
  "disclosure_yes_count": 0,
  "states_registered": [
    "GA",
    "TN",
    "TX"
  ],
  "websites": [
    "https://facebook.com/henrybraggco",
    "https://henrybraggco.com",
    "https://instagram.com/henrybragg",
    "https://linkedin.com/company/henrybragg",
    "https://twitter.com/henrybragg"
  ],
  "iapd_url": "https://adviserinfo.sec.gov/firm/summary/311388",
  "city_as_filed": "HOUSTON",
  "url": "https://advisorcensus.com/firm/henry-bragg-and-co-houston-tx-311388",
  "display_name": "Henry Bragg & Co.",
  "summary": "Henry Bragg & Co. is an SEC-registered investment advisory firm in Houston, TX, registered since 2020, reporting $100 million to $500 million in regulatory assets under management in its Form ADV filing dated February 2, 2026.",
  "citation": "AdvisorCensus. Henry Bragg & Co. (CRD 311388): Form ADV filing data as of October 2026.",
  "registration_type_label": "SEC-registered investment adviser",
  "compensation_labels": [
    "A percentage of assets under your management",
    "Hourly charges",
    "Fixed fees (other than subscription fees)"
  ],
  "advisory_activity_labels": [
    "Portfolio management for individuals and/or small businesses",
    "Selection of other advisers (including private fund managers)"
  ],
  "quick_answers": [
    {
      "q": "How is Henry Bragg & Co. compensated?",
      "a": "On its Form ADV (Item 5.E, October 2026), Henry Bragg & Co. reports these compensation arrangements: a percentage of assets under its management; hourly charges; fixed fees (other than subscription fees)."
    },
    {
      "q": "Where is Henry Bragg & Co. located?",
      "a": "Henry Bragg & Co.'s principal office is in Houston, TX, according to its Form ADV."
    },
    {
      "q": "Is Henry Bragg & Co. registered with the SEC or a state?",
      "a": "Henry Bragg & Co. is an SEC-registered investment advisory firm, registered since 2020. Status as filed: Approved. CRD 311388."
    },
    {
      "q": "How much does Henry Bragg & Co. manage?",
      "a": "Henry Bragg & Co. reports $468,655,772 in regulatory assets under management in its Form ADV filing dated February 2, 2026 (89% discretionary)."
    },
    {
      "q": "How have Henry Bragg & Co.'s assets and staff changed since 2021?",
      "a": "In the Form ADV data for Henry Bragg & Co.: Regulatory assets under management: $194,707,259 in the October 2021 data and $468,655,772 in the October 2026 data, up 141%. Total employees: 1 in October 2021 and 4 in October 2026. Assets under management move with markets as well as with clients coming and going."
    },
    {
      "q": "What types of clients does Henry Bragg & Co. serve?",
      "a": "By number of clients on Form ADV Item 5.D: high net worth individuals (59); individuals (other than high net worth individuals) (13)."
    },
    {
      "q": "Which custodians does Henry Bragg & Co. use?",
      "a": "Henry Bragg & Co.'s most recent Form ADV filing (Schedule D, Section 5.K(3)) lists Charles Schwab & Co., Inc. and Fidelity Brokerage Services LLC as custodians holding 10% or more of its separately managed account assets."
    },
    {
      "q": "Does Henry Bragg & Co. report any disciplinary disclosures?",
      "a": "Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/311388"
    },
    {
      "q": "Does Henry Bragg & Co. state an account minimum?",
      "a": "Its Form ADV Part 2A brochure dated February 2, 2026 says: \"In general, we prefer a minimum dollar amount of $2 million to open and maintain a portfolio management account.\""
    },
    {
      "q": "What changed in Henry Bragg & Co.'s recent Form ADV filings?",
      "a": "In the March 2026 filing data: Employees performing advisory functions went from 1 to 2. Regulatory assets under management went from $342,209,364 to $468,655,772 (+37%)."
    }
  ],
  "filing_history": [
    {
      "period": "2021-10-01",
      "regulatory_assets_under_management": 194707259.0,
      "total_employees": 1,
      "filing_date": "2021-08-30"
    },
    {
      "period": "2022-10-01",
      "regulatory_assets_under_management": 273726474.0,
      "total_employees": 1,
      "filing_date": "2022-06-17"
    },
    {
      "period": "2023-10-01",
      "regulatory_assets_under_management": 227333952.0,
      "total_employees": 1,
      "filing_date": "2023-04-05"
    },
    {
      "period": "2024-10-01",
      "regulatory_assets_under_management": 284594499.0,
      "total_employees": 1,
      "filing_date": "2024-05-10"
    },
    {
      "period": "2025-10-01",
      "regulatory_assets_under_management": 342209364.0,
      "total_employees": 1,
      "filing_date": "2025-03-05"
    },
    {
      "period": "2026-10-01",
      "regulatory_assets_under_management": 468655772.0,
      "total_employees": 4,
      "filing_date": "2026-02-02"
    }
  ],
  "recent_changes": [
    {
      "period": "2026-03-01",
      "period_label": "March 2026",
      "notes": [
        "Employees performing advisory functions went from 1 to 2.",
        "Regulatory assets under management went from $342,209,364 to $468,655,772 (+37%)."
      ]
    }
  ],
  "fees_from_brochure": {
    "source": "Form ADV Part 2A brochure dated February 2, 2026",
    "provided_by_the_firm": false,
    "tiers": [],
    "flat_rate": null,
    "stated_range": null,
    "stated_maximum": null,
    "account_minimum": "$2,000,000",
    "account_minimum_may_be_waived": false,
    "minimum_annual_fee": null,
    "planning_fees": [],
    "figures": [
      {
        "label": "Account minimum",
        "statements": [
          "Account minimum: $2,000,000"
        ],
        "quotes": [
          "In general, we prefer a minimum dollar amount of $2 million to open and maintain a portfolio management account."
        ]
      }
    ],
    "values": {
      "tiers": [],
      "range_pct": null,
      "max_pct": null,
      "account_minimum": 2000000.0,
      "minimum_annual_fee": null,
      "planning": []
    },
    "quotes": [
      "In general, we prefer a minimum dollar amount of $2 million to open and maintain a portfolio management account."
    ],
    "note": "As stated in the firm's brochure; fees can differ by service and may be negotiable."
  },
  "custodians": [
    {
      "name": "Charles Schwab & Co., Inc.",
      "name_as_filed": "CHARLES SCHWAB & CO., INC.",
      "affiliated": false
    },
    {
      "name": "Fidelity Brokerage Services LLC",
      "name_as_filed": "FIDELITY BROKERAGE SERVICES LLC",
      "affiliated": false
    }
  ],
  "custodians_note": "Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.",
  "markdown_url": "https://advisorcensus.com/firm/henry-bragg-and-co-houston-tx-311388.md",
  "clients": [
    {
      "type": "individuals",
      "label": "Individuals (other than high net worth individuals)",
      "count": 13,
      "fewer_than_5": false,
      "raum": 6319915.0
    },
    {
      "type": "high_net_worth_individuals",
      "label": "High net worth individuals",
      "count": 59,
      "fewer_than_5": false,
      "raum": 455995780.0
    },
    {
      "type": "pension_profit_sharing",
      "label": "Pension and profit sharing plans (but not the plan participants or government pension plans)",
      "count": null,
      "fewer_than_5": true,
      "raum": 6340077.0
    }
  ],
  "disclosure_line": "Reports no disclosure items on Form ADV Item 11.",
  "disclosure_items": [],
  "indexable": true,
  "suppressed": false,
  "claimed": false,
  "enhanced": false,
  "provided_by_the_firm": null,
  "source": {
    "name": "Form ADV",
    "as_of": "2026-10-01",
    "iapd_url": "https://adviserinfo.sec.gov/firm/summary/311388",
    "operator": "BH Monitor Services, LLC",
    "license": "https://creativecommons.org/licenses/by/4.0/",
    "credit": "AdvisorCensus (advisorcensus.com), from SEC Form ADV data"
  }
}