# Heaton Financial, PC

> Heaton Financial, PC is an SEC-registered investment advisory firm in Cedar City, UT, registered since 2026, reporting $100 million to $500 million in regulatory assets under management in its Form ADV filing dated August 13, 2026.

- CRD: 134578
- Filed as: HEATON FINANCIAL, PC
- Registration: SEC-registered investment adviser (status as filed: Approved)
- Location: Cedar City, UT
- Filing period: October 2026
- Form ADV filing dated: August 13, 2026
- SEC record (IAPD): https://adviserinfo.sec.gov/firm/summary/134578
- AdvisorCensus page: https://advisorcensus.com/firm/heaton-financial-pc-cedar-city-ut-134578

## Quick answers

**How is Heaton Financial, PC compensated?**
On its Form ADV (Item 5.E, October 2026), Heaton Financial, PC reports these compensation arrangements: a percentage of assets under its management; hourly charges. The amounts are in Item 5 of its Form ADV Part 2A brochure.

**Where is Heaton Financial, PC located?**
Heaton Financial, PC's principal office is in Cedar City, UT, according to its Form ADV; the September 2026 filing also lists 1 other office (Schedule D, Section 1.F).

**Is Heaton Financial, PC registered with the SEC or a state?**
Heaton Financial, PC is an SEC-registered investment advisory firm, registered since 2026. Status as filed: Approved. CRD 134578.

**How much does Heaton Financial, PC manage?**
Heaton Financial, PC reports $140,139,000 in regulatory assets under management in its Form ADV filing dated August 13, 2026 (94% discretionary).

**What types of clients does Heaton Financial, PC serve?**
By number of clients on Form ADV Item 5.D: individuals (other than high net worth individuals) (301); high net worth individuals (31); corporations or other businesses not listed above (4).

**Which custodians does Heaton Financial, PC use?**
Heaton Financial, PC's most recent Form ADV filing (Schedule D, Section 5.K(3)) lists Charles Schwab & Co., Inc. as a custodian holding 10% or more of its separately managed account assets.

**Does Heaton Financial, PC report any disciplinary disclosures?**
Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/134578

**What changed in Heaton Financial, PC's recent Form ADV filings?**
In the September 2026 filing data: Newly registered with the SEC.

## From the Form ADV filing

### Compensation (Item 5.E)
- A percentage of assets under your management
- Hourly charges

### Custodians (Schedule D, Section 5.K(3))
- Charles Schwab & Co., Inc.

Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.

### Regulatory assets under management (Item 5.F)
- Total: $140,139,000
- Discretionary: $132,079,000
- Non-discretionary: $8,060,000

### Clients (Item 5.D)

| Client type | Clients | Assets |
| --- | --- | --- |
| Individuals (other than high net worth individuals) | 301 | $62,864,000 |
| High net worth individuals | 31 | $74,647,000 |
| Corporations or other businesses not listed above | 4 | $2,628,000 |

### Advisory services (Item 5.G)
- Financial planning services
- Portfolio management for individuals and/or small businesses

### Firm details
- Registered since: 2026 (0 years)
- Employees: 2 total, 2 performing advisory functions
- Wrap fee program participation: No
- States registered or notice-filed: AZ, TX, UT
- Disclosures (Item 11): Reports no disclosure items on Form ADV Item 11.

### Other offices (Schedule D, Section 1.F), as of the September 2026 filing
- St. George, UT

### Websites listed on Form ADV (Item 1.I)
- heatonfinancial.com
- Facebook @HEATONFINANCIAL
- X @HEATONFINANCE
- YouTube @UCJEVWF-TCU1JE0SSGCBYMYQ

## Changes in the filing (last 12 months)

### September 2026
- Newly registered with the SEC.

## Source

Form ADV as filed, October 2026. Values appear as filed. Cite as: AdvisorCensus. Heaton Financial, PC (CRD 134578): Form ADV filing data as of October 2026.