{
  "crd_number": 120342,
  "slug": "heartland-financial-services-ltd-cedar-falls-ia-120342",
  "primary_business_name": "HEARTLAND FINANCIAL SERVICES, LTD.",
  "legal_name": "HEARTLAND FINANCIAL SERVICES, LTD.",
  "dbas": [],
  "city": "Cedar Falls",
  "state": "IA",
  "country": "United States",
  "cbsa_code": "47940",
  "metro": {
    "cbsa_code": "47940",
    "common_name": "Waterloo",
    "msa_name": "Waterloo-Cedar Falls, IA",
    "path": "/advisors/ia/waterloo"
  },
  "registration_type": "state",
  "registration_status": "APPROVED",
  "registration_date": "2023-09-26",
  "years_registered": 3,
  "period": "2026-10-01",
  "filing_date": "2023-09-26",
  "carried_forward": false,
  "raum_total": null,
  "raum_discretionary": null,
  "raum_non_discretionary": null,
  "raum_band": "not_reported",
  "raum_band_label": "Not reported",
  "total_employees": 3,
  "advisory_employees": 1,
  "client_count_bucket": null,
  "clients_by_type": null,
  "compensation_types": [
    "fixed",
    "hourly"
  ],
  "advisory_activities": [
    "financial_planning"
  ],
  "wrap_fee_participant": false,
  "disclosure_yes_count": 0,
  "states_registered": [
    "IA"
  ],
  "websites": [
    "https://heartlandfinancial.net"
  ],
  "iapd_url": "https://adviserinfo.sec.gov/firm/summary/120342",
  "city_as_filed": "CEDAR FALLS",
  "url": "https://advisorcensus.com/firm/heartland-financial-services-ltd-cedar-falls-ia-120342",
  "display_name": "Heartland Financial Services, Ltd.",
  "summary": "Heartland Financial Services, Ltd. is a state-registered investment advisory firm in Cedar Falls, IA, registered since 2023, with no regulatory assets under management reported in its Form ADV filing dated September 26, 2023.",
  "citation": "AdvisorCensus. Heartland Financial Services, Ltd. (CRD 120342): Form ADV filing data as of October 2026.",
  "registration_type_label": "State-registered investment adviser",
  "compensation_labels": [
    "Hourly charges",
    "Fixed fees (other than subscription fees)"
  ],
  "advisory_activity_labels": [
    "Financial planning services"
  ],
  "quick_answers": [
    {
      "q": "How is Heartland Financial Services, Ltd. compensated?",
      "a": "On its Form ADV (Item 5.E, October 2026), Heartland Financial Services, Ltd. reports these compensation arrangements: hourly charges; fixed fees (other than subscription fees). The amounts are in Item 5 of its Form ADV Part 2A brochure."
    },
    {
      "q": "Where is Heartland Financial Services, Ltd. located?",
      "a": "Heartland Financial Services, Ltd.'s principal office is in Cedar Falls, IA, according to its Form ADV."
    },
    {
      "q": "Is Heartland Financial Services, Ltd. registered with the SEC or a state?",
      "a": "Heartland Financial Services, Ltd. is a state-registered investment advisory firm, registered since 2023. Status as filed: APPROVED. CRD 120342."
    },
    {
      "q": "Does Heartland Financial Services, Ltd. report any disciplinary disclosures?",
      "a": "Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's public record on IAPD: https://adviserinfo.sec.gov/firm/summary/120342"
    }
  ],
  "filing_history": [],
  "recent_changes": [],
  "fees_from_brochure": null,
  "custodians": [],
  "custodians_note": null,
  "markdown_url": "https://advisorcensus.com/firm/heartland-financial-services-ltd-cedar-falls-ia-120342.md",
  "clients": [],
  "disclosure_line": "Reports no disclosure items on Form ADV Item 11.",
  "disclosure_items": [],
  "indexable": true,
  "suppressed": false,
  "claimed": false,
  "enhanced": false,
  "provided_by_the_firm": null,
  "source": {
    "name": "Form ADV",
    "as_of": "2026-10-01",
    "iapd_url": "https://adviserinfo.sec.gov/firm/summary/120342",
    "operator": "BH Monitor Services, LLC",
    "license": "https://creativecommons.org/licenses/by/4.0/",
    "credit": "AdvisorCensus (advisorcensus.com), from SEC Form ADV data"
  }
}